Tools of the Trade

Wanna know what software and gear I use for all of my marketing and content creation efforts? I’ve listed my personal recommendations below — including my favourite books of all time to set you up for success.

(Some of these are affiliate links which means I might get a small commission that comes at no extra cost to you plus you may get a bonus by using my link. Regardless, it’s important you know that I have only listed products I use and love!)


Reliable and affordable website hosting with an easy one-click WordPress install, plus the ability to create a custom email at yourdomain.com


In my opinion, the best WordPress website builder on the market. Compatible with tons of gorgeous WordPress themes or built it from the ground up using their own “Hello” theme.


If you’re looking for gorgeous WordPress templates (built in Elementor) and Canva graphics, BlueChic have a wonderful selection at a really affordable price. Perfect if you’re DIYing but want to look sleep + professional.


Move over, MailChimp. Flodesk is the sexiest new email marketing platform on the market and it not only allows for stunning, on-brand emails but is also super easy to use. Get 50% off your subscription when you use my link!


A favourite of marketing gurus like Pat Flynn and Tarzan Kay, ConvertKit is my personal go-to for building out automations, advanced tagging and other sales funnel essentials.


One of the best ways to get your ideas out on “paper”. Mood boards, customer avatars, content brainstorms — it’s flexible, fun and beautiful to look at plus you can use it on Desktop or Phone!


I recently decided to move my client management (CRM, proposals, invoicing, application forms and more) to HoneyBook and I’m LOVING it. If you want to streamline your whole client relationship management and look way more professional and slick, it’s a winner. With my code you’ll get 50% your first year and they have a 60 day money back guarantee.


One of the best ways to get your ideas out on “paper”. Mood boards, customer avatars, content brainstorms — it’s flexible, fun and beautiful to look at plus you can use it on Desktop or Phone!



The most incredible planning + productivity tool on the market, designed to replace Asana, OneNote, Google Docs and everything else you’ve been trying to juggle. A game-changer!


Captioning your videos not only increases views + watch time, but also helps with your SEO and gives you an easier way of upcycling content. I use Otter.ai for all of my YouTube videos + market research calls and love them!


My favourite live streaming software for Facebook. Overlay branding, share your screenm interview guests – it’s got the lot. Mac only, if you’re PC I recommend BeLive instead!


If you need to store and then embed high quality videos for your website or online courses, you can’t go past vimeo — their privacy and player settings are so much more flexible that YouTube.


My favourite place for amazing royalty free music and sound effects. Their creator subscription is perfect for YouTube channels plus gives you podcast licensing too.


In my opinion, this is the only course or membership hosting platform you’ll ever need. It’s flexible, affordable, effective — and the customer service is mind-blowing. LOVE IT.


If you need to build a shopping cart into your website so you can self-host your sales (as opposed to using Shopify or WooCommerce) this one is the real deal.


Up-skill your marketing, creative or coding skillset with these bite-sized easy to digest courses from industry leaders. Plus get 2 months free when you use my link below!

I shoot all my YouTube + course videos on this!
This is what I use for my course videos, Zooms & Facebook lives. Much higher quality than the built-in computer cam!
A sturdy tripod is essential
This is my shotgun microphone
This Canon RC-6 remote is a game-changer!
My main lens – amazing background blur!
My wide angle vlogging lens
A budget friendly portrait lens
This memory card is fast enough for HD video
Jersey sheets make the best backdrops as they’re a bit stretchy
You’ll need these clamps to attach the sheet to the stand
Perfect if you don’t have a nice lifestyle backdrop to shoot in front of
An 18″ ring light is perfect if you don’t have space for bulky lighting equipment.
If you have enough space, soft boxes provide gorgeous lighting
This is a Rode swivel arm that holds my microphone (attaches to desk)
This shock mount is what holds the microphone and helps prevent sounds like you hitting your desk!
My current podcasting microphone – amazing sound!
You’ll need this if you buy the Rode Procaster as it processes the sound and passes it onto your computer.
Pop-filters are essential for podcasting!
You’ll need an XLR cable for the Rode mic too.

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