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Tools of the Trade

Wanna know what software and gear I use for all of my marketing and content creation efforts? I’ve listed my personal recommendations below — including my favourite books of all time to set you up for success.

(Some of these are affiliate links which means I might get a small commission that comes at no extra cost to you plus you may get a bonus by using my link. And know I have only listed products I use and love!)

BLUEHOST

Reliable and affordable website hosting with an easy one-click WordPress install, plus the ability to create a custom email at yourdomain.com

ELEMENTOR

In my opinion, the best WordPress website builder on the market. Compatible with tons of gorgeous WordPress themes or built it from the ground up using their own “Hello” theme.

FLODESK

Move over, MailChimp. Flodesk is the sexiest new email marketing platform on the market and it not only allows for stunning, on-brand emails but is also super easy to use. Get 50% off your subscription when you use my link!

CONVERTKIT

A favourite of marketing gurus like Pat Flynn and Tarzan Kay, ConvertKit is my personal go-to for building out automations, advanced tagging and other sales funnel essentials.

ACUITY SCHEDULING

One of the best ways to get your ideas out on “paper”. Mood boards, customer avatars, content brainstorms — it’s flexible, fun and beautiful to look at plus you can use it on Desktop or Phone!

MILANOTE

One of the best ways to get your ideas out on “paper”. Mood boards, customer avatars, content brainstorms — it’s flexible, fun and beautiful to look at plus you can use it on Desktop or Phone!

Notion

NOTION

The most incredible planning + productivity tool on the market, designed to replace Asana, OneNote, Google Docs and everything else you’ve been trying to juggle. A game-changer!

REV

Captioning your videos not only increases views + watch time, but also helps with your SEO and gives you an easier way of upcycling content. I use Rev for all of my YouTube videos + love them!

BONJORO

Personalised videos that you can record from your phone and email straight to your clients (or potential clients) to wow them like they’ve never been wowed before!

VIMEO

If you need to store and then embed high quality videos for your website or online courses, you can’t go past vimeo — their privacy and player settings are so much more flexible that YouTube.

MEMBERVAULT

In my opinion, this is the only course or membership hosting platform you’ll ever need. It’s flexible, affordable, effective — and the customer service is mind-blowing. LOVE IT.

THRIVECART

If you need to build a shopping cart into your website so you can self-host your sales (as opposed to using Shopify or WooCommerce) this one is the real deal.

SKILLSHARE

Up-skill your marketing, creative or coding skillset with these bite-sized easy to digest courses from industry leaders. Plus get 2 months free when you use my link below!

I shoot all my YouTube + course videos on this!
This is my shotgun microphone
canon-remote
This Canon RC-6 remote is a game-changer!
A sturdy tripod is essential
My main lens – amazing background blur!
A budget friendly portrait lens
My wide angle vlogging lens
sd-card
This memory card is fast enough for HD video
If you have enough space, soft boxes provide gorgeous lighting
Perfect if you don’t have a nice lifestyle backdrop to shoot in front of
blue-yeti
A low-maintenance mic for voiceovers + podcasting
Jersey sheets make the best backdrops as they’re a bit stretchy
pop-filter
Pop-filters are essential for podcasting!
You’ll need these clamps to attach the sheet to the stand

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