Lemme put it another way:
Too many entrepreneurs and freelancers I've worked with are hustling hard without much to show for it.
Whether it’s that soul-sucking day job, the side-hustle that feels more like community service, or the business that’s got you working through the night and on weeks with no sign of improving. It sucks. Believe me, I get it. I’ve lived it.
5 years ago I went full-time in my copywriting business because I dreamed of creating a life of freedom. Time freedom. Financial freedom. Location freedom.
And what happened?
I’d jump between having plenty of time and no money. Then some decent money coming in (because I was working 7 days a week). Oh, and I spent my entire week in front of a computer. So much for freedom!
It took me a few years to figure out what was missing.
Without a personal brand that makes you magnetic to your dream clients, you get stuck competing on price, saying yes to anything, and working yourself to the ground… without much to show for it.
So here’s a question for you…