Ready to share your genius with the world but drowning in overwhelm, stuck behind perfectionism or simply don’t know where to start?
The Personal Branding Collective will teach you how to stop hiding, take bold (consistent!) action, build your authority and attract an audience of superfans ready to pay you for your expertise.
Lemme put it another way:
Most freelancers and solopreneurs I’ve helped were stuck in a loop of getting overworked and underpaid — whether that was in a soul-crushing day job or the business that they created. In fact, I used to be there too. Because without a personal brand that makes you magnetic to your dream clients, you get stuck competing on price, saying yes to anything, and working yourself to the ground… without much to show for it.
How confident do you feel right now in your ability to:
🔘 Know where your audience (aka ideal client) is hanging out
🔘 Explain what you do in a way that excites your dream client
🔘 Create content that generates organic traffic AND builds your authority
🔘 Take people from viewing your content to signing up for your list
🔘 Take people from unengaged followers to paying superfans
🔘 Show up on social media in a way that builds genuine connection
🔘 Define what your brand looks like and sounds like
🔘 Know how to create a website that actually generates enquiry + income
That’s a lot, right?
The fact is, to build a profitable brand, all of those things matter. And yes, a lot of them take time, knowledge and training, so you’re not just “born” knowing what to do!
But here’s the good news:
I spent about 6 years, thousands of hours, and tens of thousands of dollars learning these things the hard (and slow and frustrating) way so you don’t have to. And as someone who has done aaaall the courses, read the books, and obsessively consumed podcasts and blog articles… I know that consuming more content is not the answer.
The fact is, you probably have a ton ideas and strategies racing around your brain but the real issue is that you’re not implementing them — and you’re definitely not doing it consistently.
That’s why I decided to create a solution.
In this monthly membership, I’m giving you the ideal balance of training, resources, coaching, community and accountability to help you build a profitable brand.
With a focus on action and consistency, this is a membership for action takers. People like you who are hungry for results and are prepared to show up and take messy, imperfect action.
Each month we’re going to commit to building one powerful habit that has the power to transform your brand – and your life – when done consistently. I’ll give you the guidance and strategy you need (no fluff and no unnecessary stuff that will overwhelm you) to make it happen but the real magic is in the doing.
…which is why The Personal Branding Collective’s number 1 focus is on taking consistent, needle-moving action.
I had a pretty scary wake-up call 10 years ago when I landed my “dream job” performing in the original cast of Jersey Boys in Australia and I realised it was “just a job” and that I was “just another number”.
Not having a personal brand meant I had no negotiating power and no way of making money (other than taking an even crappier day job). A few years – and a few hundred anxiety attacks later – later I decided to quit theatre and start from scratch. Rock bottom, to be honest.
Over the last 6 years, I went from broke, unemployed and completely lost, to finally figuring out my zones of genius, becoming self-employed and paid what I’m worth. I also figured out this “personal branding thing” and how to leverage it to reach a larger audience, open up incredible opportunities and stop trading my time for money.
Now I help creative freelancers, solopreneurs and small biz owners do that for themselves (and potentially save the 6 years, 1000s of hours and tens of thousands of dollars I spent to get here myself!)
The Personal Branding Collective is the monthly membership for creative freelancers and digital entrepreneurs like you who are ready to start getting paid to do the things they love
have been doing it a while but know you’ve been playing small and are ready to take things to the next level
Each month you’ll get one deep dive masterclass on an important piece of the personal branding puzzle. Not just theory, though, the class will be designed to make sure you take immediate action and know how to apply what you learnt to build your brand.
Topics include social media strategy, growing a Facebook group, launching and growing a podcast or YouTube channel, building an email list, Search Engine Optimisation, sales funnels, storytelling & copywriting — and each month you’ll get to vote on what we cover in future months so the content is always relevant and useful!
All of the training will be available to you via your dashboard for as long as you’re a member.
This is where the real magic happens because you’re going to have me and a group of equally motivated & like-minded powerhouses to cheer you on, keep you accountable, give you feedback and make sure you keep showing up. You’ll also have access to a monthly Q+A call so you can pick my brain on anything making sure you don’t get stuck!
You’ll be able to set weekly and monthly intentions, share your wins, workshop your blocks, show off your work and even collaborate with other members to help boost your audience growth and achieve your goals even faster.
Each month you’ll be given a challenge specifically chosen to help you increase your visibility, build know/like/trust with your audience, grow your email list or implement some other positive habit that will help you take your personal brand from a hobby to an actual business.
By participating, you’ll not only see tangible results for your brand, but you’ll also have the chance to win 1:1 coaching, courses and other goodies!
As soon as you press that big ol’ button up there, here’s what’ll happen:
You’ll be taken to the learning platform (MemberVault) aka The Personal Branding Collective HQ.
You’ll set up the first payment of $47 CAD via PayPal or Credit card using the secure checkout.
You’ll be redirected to your dashboard + a welcome video from me. Check your inbox for a welcome email too!
💡 Monthly masterclasses taught by a professional copywriter + branding coach
💡 Workbooks, templates + swipe files to help you take bold action after the learnings
💡 A private Facebook community for motivation, accountability, feedback + collaborations
💡 Monthly Q+A calls to get unstuck and stay motivated with the help of a coach + your peers
💡 A monthly challenge to help you level-up your brand (consistently + permanently!)
💡 The chance to win 1:1 coaching sessions, courses + other goodies
💡 Plus bonus top secret training + resources as you need it
🚫 You don’t like doing the work required to get results
🚫 You don’t have (or intend to have) any kind of service or product to sell
🚫 You hate social media and refuse to use it for your brand
🚫 You want to grow an audience just so you can be an influencer and become rich & famous
🚫 You can’t spare a couple of hours a month to watch and implement the training
🚫 You’re not prepared to show up in the Facebook group at least once a week
✅ You know that building a brand takes work and are prepared to do whatever it takes
✅ You’re the face of your business with some sort of service or product to sell (or that you’re dreaming up)
✅ You love using social media and creating content to enrich your audiences’ lives
✅ You’re ready to block out a couple of hours a month to watch and implement the training
✅ You’re excited to show up in the FB group at least weekly to share your journey with us (the good, the bad and the ugly)
Me again! In case you’re still reading and sitting on the fence, I thought I’d give you a bit more background on why I created The Personal Branding Collective (and am even qualified to help you).
After a pretty cool career in musical theatre, I fell into the marketing world, first as a marketing manager of a real estate agency, then in marketing my self-written and produced cabaret, and finally at an advertising agency. All of that helped give me the confidence and experience to go out on my own as a freelance copywriter + marketing strategist which is what I did for 5 years full-time before I decided to start coaching.
As well as building my own personal brand, I’ve helped my clients (from solopreneurs to international brands) with theirs, by giving them the words and content strategy to stand out from the competition and build genuine brand loyalty.
I’m a forever student. I dedicate hundreds of hours and a huge chunk of my earnings each year into taking courses, joining masterminds and working with coaches. Copywriting, SEO, brand strategy, email marketing, social media, course creation, YouTube — you name it!
When you work with me, I guarantee one simple thing: that I will do absolutely everything in my power to make sure you walk away with everything you expected and more. Tools, strategies, mindset shifts and a dash of tough love to make sure you take meaningful action.
taught me about list building, course creation, webinars and launching a digital product.
taught me about every kind of email under the sun from welcome sequences to sales sequences.
taught me how to grow my YouTube channel using SEO and turn it into a lead generating machine.
taught me all about Search Engine Optimisation as well as how to run a freelance copywriting biz.
is currently teaching me about money mindset, soulful selling, and creating recurring revenue.
taught me all about Facebook & Instagram ads including using pixels and custom audiences.
taught me about how to create profitable coaching programs and online courses.
taught me about creating info products, using Instagram for sales, writing emails and more.
taught me all about using Instagram to attract and sell to my dream clients.
taught me all about creating tiny offers and using Facebook ads to sell them consistently.
taught me about how to write a brand story and use it to make a high converting website.
taught me how to launch and promote my podcast without needing to hire any experts.
😥 Are sick of feeling like you’re working super hard but not seeing results
😩 Can’t even bring yourself to do the work because of perfectionism or overwhelm
😤 Have been showing up inconsistently and then getting frustrated with a lack of progress
😅 Know that you’re playing a small game and need a 🔥 lit under you to get moving
I’m here to help you break that pattern and take things to the next level.
The doors to The Personal Branding Collective are currently closed but will re-open in August 2020. So you don’t miss out, add yourself to the waitlist and you’ll also secure some early bird bonuses!