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QUESTION FOR YOU...

What if you could attract a steady stream of dream clients who are ready and willing to pay for your expertise?

(And it didn’t require you to be some Insta-perfect “guru” who always looks flawless, has Beyonce level confidence and shares their entire life on stories)

say no more, i want deets

Or, in more specific terms:

What if you had the exact step-by-step roadmap that showed you how to become known as the go-to expert in your niche… 

Plus all of the support you need to stop imposter syndrome, perfectionism and overwhelm getting in the way of you taking the messy, meaningful action steps required to build a profitable brand?

Because let’s be honest. If the only thing standing between you and results was an epic strategy, you would have already created one. (Don’t be coy – I know how smart you are!)

Yet here you are with all the determination and motivation in the world, wondering why building a brand has to be so dang hard and exhausting… and whether you’re even cut out for it.

If this is ringing true, keep reading. I’m about to spill the tea on what’s actually been going wrong and how to fix it.

So here’s the THING…

You already know that in order to attract dream clients you need get known as the go-to expert… 

However, any time you try and get to work on making that happen, that voice in your head starts saying things like:

😬 “Who are you to even do this? You’re not qualified enough!”

😭 “My brand is a disaster, if I put myself out there I’ll look like an amateur”

🤷‍♀️ “I suck a content creation – that’s why I’m lucky to get 3 likes when I publish anything”

 😢 “If I just had a better website I’d have more confidence to promote myself”

😩 “Why would someone choose me over my competitor when I’m such a hot mess?”

🤞🏻 “Maybe if I just add this extra strategy to the mix it’ll make all the difference”

Friend, I feel you - those voices have been in my head too. But they have nothing to do with your ability to succeed.

This whole entrepreneurial journey thing is tough. Especially when you’re bombarded with messages each day about how “you just need to start showing up!”

That message and our belief that it’s true can be so damaging. 

“Showing up” can be really tough, scary and even triggering if you’re not ready for it. “Showing up” is also vague, confusing and unhelpful if you don’t know what it should look like, feel like or involve. And “Showing up” means nothing if you’re not sure why you’re doing it and what you’re trying to achieve.

In other words, you could be putting in all the effort, enduring tons of stress — and still get no closer to achieving results.

Worst of all, you end up feeling like you’re the problem.

See? Told you I got it.

But I want you to dream with me for a second...

Imagine… building a brand strategy that helped you to show up as the most magnetic version of yourself so you could get seen, heard and paid by dream clients. One that helped you own your brilliance (even on the days imposter syndrome kicks your butt), communicate your message with crystal-clear clarity, and make a positive impact (plus plenty of cash!) just by being exactly who you are.

What would that even look like?

I'm gonna get my 🔮 and take a stab at it…

  • There’d be no more obsessing over what everyone else is doing because you know the right clients are on their way to you, regardless (and will LOVE YOU)
  • You’d stop wasting time worrying about getting things “right” and instead focus on meaningful, messy action that leads to results
  • You’d be creating content and showing up in a way that makes your dream clients take notice, despite all the noise in their newsfeeds
  • Your to-do list would be short and sweet, only containing the stuff you know is important and will lead to results #NoBusyWorkAllowed
  • You’d radiate confidence and excitement in all your marketing and sales activities because you have full belief in your offer (hello effortless selling!)

SO HERE'S THE DEAL

If you're ready to learn how to become known as the go-to expert in your niche the simple (and enjoyable) way, I have something for you…

Seen, Heard, Paid Academy*

The step-by-step program that shows you how to develop the self-belief, strategy and support you need to build a brand that gets you paid to do what you love by clients who adore you. (Without constantly questioning your every move or trying to show up as someone you’re not!)

SIGN ME UP ALEADY

*I would have called it “The Program I wish I had when I was first trying to build my brand so I could just have everything I need in ONE PLACE instead of piecing together 17,452 different things I learnt from YouTube, podcasts, books, coaches, courses and memberships.” …but it didn’t quite have the same ring to it 🤷🏼‍♀️

I’m a Personal Brand Strategist and though I had been working offline for the last 2 years when it was time to build my presence online I had difficulty articulating how I help my audience in one sentence and attracting the right clients. Not only did Kat’s training help me nail my brand positioning statement, with the support from Kat I was able to get an increase in enquiries and leads and attract my first high ticket client. The content is amazing plus the support from her is of tremendous value. But most importantly she cares!

Shermalyn Sidonie-John

Here’s how we’ll build your profitable brand strategy

Consider this your module-by-module breakdown so you know exactly what kinda strategic brilliance we’ll be getting up to do during out time together.

Module ZERO: THE AUDIT

We’re going to spend some time looking at what you’ve been doing up ‘til this point so we understand what’s working, what’s not and why, then creating your unique Success Blueprint to ensure you have everything you need to take meaningful, consistent action throughout the program.

LESSON HIGHLIGHTS:

  • The beliefs audit to uncover limiting beliefs that may have been holding you back so far so we start with a clean slate
  • The accountability audit to understand the support you need to take consistent action (hint: there are 4 different kinds!)
  • The time audit so we can see where it's been going and how to increase your value per hour by designing your ideal week
  • The client audit to understand who you’re attracting right now, whether they’re aligned, and how to identify wrong-fit clients
  • The brand audit to assess what you’ve created so far and how it’s working (despite what you think, you’re not starting from scratch!)

Module one: MAGNETIC ENERGY

Think of this as the ultimate compass for your brand, where we’ll tap into what makes you you and then use it to unlock your self-belief, begin your expert positioning, and start accessing everything you need to take messy but meaningful action every single day.

LESSON HIGHLIGHTS:

  • Clarifying mission, vision and values so you ensure all decisions you make are aligned and moving you forward
  • Creating your Credibility Cocktail to increase your client magnetism (and decrease imposter syndrome related inaction)
  • Identifying your scroll-stopping perspectives so you don’t just stand out - you also start a movement and build community
  • Starting to build your positioning strategy to identify who you’re best suited to help and why they would choose you
  • Creating your Evidence of Awesome Vault so you always have social proof (and reminders of how brilliant you are) when you need it
  • UNLOCKABLE BONUS: Expert Status Stories so you can start sharing memorable stories that build know/like/trust and authority

Module two: magnetic offers

Take a strategic approach to designing your client journey and offer suite that maximises your profit and energy as well as your clients’ results. From the sweet-spot lead magnet to grow and nurture your list to the irresistible signature offer, there’ll be no guessing involved as you build out your Magnetic Offer Playbook. 

LESSON HIGHLIGHTS:

  • The ultimate guide to offer types and how to make it a win/win for you AND a no-brainer for your client
  • Using market research to validate new offers so you put an end to whomp-whomp announcements
  • Creating your profitable ascension model so you increase the value of each client (and the value you provide!)
  • Swipe my foolproof testimonial process so every one of them says what your future clients need to hear (hello, objection busters!)
  • Step-by-step offer creation to make sure your freebies naturally lead to your paid offers while qualifying potential clients
  • UNLOCKABLE BONUS: Expert Status List-Building so you can start filling your list with qualified leads even while you sleep

Module THREE: magnetic MESSAGING

Now you understand your role in your clients’ journey, communicating that gets to be easy. So it’s time to create your Brand Messaging Bible to ensure your messaging is clear, consistent and magnetic to dream clients (which will also make writing your website copy a breeze!)

LESSON HIGHLIGHTS

  • Creating your one-liner and mini bios so you make a killer first impression that gets the right people clicking "follow"
  • Creating value propositions for your offers to give ‘em that “Omg I need that” energy (spoiler alert: most people skip this step)
  • Using market research to collect “sticky copy” aka the “how are you in my head?” effect with perfect-fit potential clients
  • Everything you need to know about social proof so you use it to build massive authority and desire for your offers
  • Developing signature frameworks + processes so you become uncopyable while increasing perceived value of your offers
  • UNLOCKABLE BONUS: Expert Status Websites so you can save countless hours and headaches re-launching your site

Module FOUR: magnetic MARKETING

With all the foundations in place, marketing becomes fun, simple and WAY more effective because it actually connects the real you with your ideal client and meets them where they’re at with what they need to hear (plus removes all the tail-chasing and busywork that comes from not having a clear, holistic strategy!)

  • Creating your MVMP (Minimum Viable Marketing Plan) to ensure you get maximum bang for buck with your efforts
  • The choose-your-own-adventure visibility strategy so you’re consistently growing your audience in a way that feels good
  • Designing your custom content schedule and repurposing strategy so you’re working smarter not harder
  • Advanced content creation frameworks and trainings to help you create high-converting content that effortlessly seeds your offers
  • Plan your first mini-launch style campaign using a proven framework along with plug-n-play caption + graphic templates
  • UNLOCKABLE BONUS: Expert Status Content so you can start showing up and talking about your offers with ease

PSST 👋🏻 JUST SO YOU KNOW...

This approach isn't random (or generic)

7 years of experience building my business, helping others build theirs, and investing tens of thousands of dollars in training and mentorship led me to developing, testing and optimizing this framework to ensure it’s airtight.

Every pillar builds on the last, beginning with you at the center of it all (because after all, YOU are the brand!) then building your external strategy (which is all about your dream clients) piece by piece, ensuring everything you create, say and do is helping you stand out, get found, get noticed and of course, get paid.

show me your ways

Ok but like... what does it cost?

Look, I’m not gonna hit you with one of those “value stack” sections that people use to claim their $37 toolkit is worth $23,195. Not just ’cause they’re cheesy, but because only you can decide what this program (and the results it could help you achieve) is worth to you.

Instead, I’ll start with transparency (one of my brand values) and say that this framework is the same one I use to help my 1:1 clients.

Working with me 1:1 for 6 months is a $10,000 investment. And despite including personalized feedback and a private community on top of the training, templates & systems I’ve spent years developing, this program doesn’t even come close to that price. You can get started for $175 🤯

But now I’ll put on my coaching hat and leave you with a few Qs:

→ How much is the time you’ll save by having all the answers in one place worth to you?

→  What would building a predictable stream of qualified leads mean for your business and bottom line?

→  And what would it be worth to you to know you’ve got a step-by-step plan for establishing yourself as the go-to expert in your niche? 

Wanna take a peek at your epic [unlockable] bonuses?

In addition to everything inside of Seen, Heard, Paid Academy, I’m also including 5 premium bonuses that will take your profitable brand strategy to the next level (plus just *happen* to double as incentives for you to do 👏🏻 the 👏🏻 work 👏🏻)

Expert Status Stories Course ($97 value)

A deep-dive into uncovering the stories that will help you build know, like and trust with your audience, understand how to weave them into your content, and then write your Magnetic Brand Story that you’ll be able to use on your website, media kit, when introducing yourself on podcast interviews and more.

Expert Status Content Course ($97 value)

Learn Kat’s signature content strategy framework + system to help you create a year’s worth of magnetic content in 3 hours, then plug it into your very own content hub (custom designed in Airtable) to ensure you stay organised and consistent as you create and publish the content that will attract dream clients.

Expert Status Websites Course ($147 value)

Your ticket to creating an authority building, high-converting website strategy (and all the copy!) without the weeks of fiddling, countless re-writes and all the second-guessing. From page mockups to best-practice checklists and page-by-page copy templates, this course is going to become your DIY website BFF.

Expert Status List-Building Course ($197 value)

Your step-by-step guide to creating a simple freebie funnel that grows your list while you sleep and nurtures new subscribers in a way that builds massive authority, trust and likeability while moving them towards the next conversion. We’ll then optimize your platforms to ensure all potential traffic is being “caught”!

The Money Magnetism Masterclass ($147 value)

To help you uncover any beliefs that may be leading to self-sabotage (and therefore causing you to under-charge, over-deliver, feel uncomfortable selling or attract misaligned clients) then create your own Money Magnetism toolkit to help you re-write those beliefs and attract more abundance in your business – and life in general.

BUT YOU MAY BE WONDERING...

What makes Seen, Heard, Paid Academy so different to the gajillion other courses out there?

I’m glad you asked. Because we truly are spoilt for choice these days. But as you may have noticed, not all courses are made equal (which is why so many of them end up unfinished in the course graveyard!)

The Academy is the first program of its kind that provides the step-by-step guidance you need to build out your entire brand, offer and marketing strategy in a holistic way and pairs it with next-level accountability and real-time feedback to ensure you actually TAKE those steps, consistently.

One way I do that is with my proprietary S³ approach to teaching that combines what I consider to be the 3 crucial ingredients to success. Self-Belief. Strategy. Support.

IDB-Venn

This means at every stage of the program, I’m ensuring you have the right mindset, a clear and detailed plan to follow, and any other support system needed to implement what you learn.

And because we know that it’s not courses that create results, it’s the messy action you take that does…

I built in 3 other strategies to help get you across the finish line (with minimal overwhelm and maximum ease!) 

Action Based Learning

Forget fluffy content and abstract theory that just leaves you overwhelmed and unsure how to take action. Every single lesson in the program includes clear, tangible homework and each module will have you create one complete “project” that will serve as a key piece in your brand strategy.

Personalized Feedback

It sucks to put in the work and not really know if you’re on the right track (or have to go back for “do-overs” when you realize something was wrong!) So at the end of each module, you’ll submit your work to be personally reviewed by me so you can make any needed tweaks before moving on. 

Milestone Rewards

Yup – we’re happy to use bribery if it helps you to put in the work! So for every single end-of-module check-in you complete, you’ll unlock one of your epic high-value bonuses – designed to help you take your understanding, strategy and implementation to the next level (without information overload!)

Going it alone wasn’t working. I was doing every free course and 5 day challenge under the sun but they were all telling me to do different things and I wasn’t actually putting any of it into practice, I knew I needed to focus on one voice and one strategy.

Kat understands that branding and marketing your business is about so much more than just having a strategy and knowing what to do – it’s about having the confidence and belief in yourself and what you do to put yourself out there and be seen.

I have finally finished my website, increased my prices, and as soon as I started showing up and marketing myself with this new mindset and confidence, I signed two new DREAM clients who truly value what I bring to the table and who I adore working with!

ERIN BUTLER

THAT ROADMAP YOU WERE LOOKING FOR? YOU FOUND IT.

WHO YOU ARE + WHY YOU DO THIS

WHO YOU SERVE + HOW YOU HELP

HOW TO COMMUNICATE YOUR VALUE

HOW TO GET FOUND + BUILD TRUST

It's time for you to take meaningful action towards getting seen, heard and paid and The Academy is your ticket to making the process a breeze.

PAYMENT PLAN

6 payments of $225

  • Lifetime access to The Magnetic Brand Blueprint (core Academy content)
  • Private audio feed of The Magnetic Brand Blueprint (listen via podcast player)
  • Countless plug-n-play templates, systems and checklists
  • Personalized feedback on all your end-of-module submissions
  • 12 months access to the The Personal Branding Collective private community
  • Plus 5 x unlockable bonus mini courses

Enroll Now

ONE TIME pAYMENT

$1297

  • Lifetime access to The Magnetic Brand Blueprint (core Academy content)
  • Private audio feed of The Magnetic Brand Blueprint (listen via podcast player)
  • Countless plug-n-play templates, systems and checklists
  • Personalized feedback on all your end-of-module submissions
  • 12 months access to the The Personal Branding Collective private community
  • Plus 5 x unlockable bonus mini courses

Enroll Now

21 Day Brand-Changing Guarantee

I don’t want fear getting in the way of your opportunity to take your brand to the next level, so here’s your chance to dive-in head first, 100% risk-free.

If you don’t find the program helpful in the first 21 days, email us and we’ll issue a full refund. My only ask is that you commit to show up and do the work. Mmkay?

I’m here for you and want you to believe right down to your bones that The Academy will help you build a profitable brand. And most importantly, I want you to believe that YOU have all you need inside you to do the work that gets you there.

But don't take my word for it!
Here's what Academy students are saying:

Kat gave me a clear roadmap of what I wanted to do to help my business. The changes that I have implemented thanks to Kat have given me confidence and helped me to get over my imposter syndrome. I even went on to have the busiest Fall I have ever experienced! 

Kerri Hansen
Interior Decorator + Blogger

I’ve already got a new website I’m proud of. I’m now clear on my client profile and the words I need to use to “speak” to them. I’m much more confident to start promoting myself and my courses and it’s comforting to have such great access to Kat when I need help.

Julie Anglesea
Renovating Made Easy

With Kat’s help, I’ve managed to create a business that looks more like… a business! I’m now less overwhelmed by my many ideas and the mountain I thought I was incapable of climbing. Kat has a wealth of knowledge & experience to share that would help any new or experienced entrepreneur!

Alison Harris
Self-Directed Learning for children
KAT-222
KAT-221

A note from your soon-to-be brand coach

Hello! I’m Kat Elizabeth

When I quit my once dream job as an actor back in 2012 (and promptly hit rock-bottom…think bankruptcy and divorce to nearly dying in hospital 😅) I accidentally fell into marketing and within a couple of years, decided to become a freelance copywriter.

I thought I’d cracked the code to “freedom” with this self-employment thing. Only it didn’t take long before I felt like I’d created another soul-sucking 9-5er (more like 9am-9pm 6 days a week) for myself. 

See, while I *was* landing clients, I was in a constant state of fear I wouldn’t find more, so I’d say yes to everything and anyone… overbooking and under-charging, all because one thing was missing: I hadn’t established a personal brand.

Once I figured this out, I dedicated the next 6 years to not only building my own, but also becoming my own guinea pig.

I tested out every strategy I could find, invested over $60,000 in coaching and programs to deepen my knowledge, and then developing the framework I WISHED existed when I first began (oh, the time, money and stress it would have saved me!)

In the process, The Personal Branding Project was born, the Seen, Heard, Paid Podcast launched, almost 1M views of my YouTube channel clocked up, incredible opportunities landed – all thanks to the the reputation I built through my brand.

👆🏻Important to note: I learn it, live it and own it before I begin teaching it!

 I’ve now made it my mission to help purpose-driven entrepreneurs like you build a brand that gets you seen, heard and paid to do what you love. Most importantly, to make the process as simple, fast and enjoyable as possible so you can spend more time making the world a better place and less time agonizing over what to share on Instagram.

Before working with Kat I was so lost on what to work on next. I was very much a free-spirited creative who felt restricted by things like schedules and strategy and I’ve come to learn that having these new guidelines has actually increased my capability and confidence. She helped me make sense of what my business needed most at the time and helped instil so many processes and strategies I can’t believe I was able to function without before! The Academy has helped me feel more competent and professional and has given me the confidence to charge the prices I deserve.

MORGAN POTTER

If something's been telling you there must be an easier way. A way of getting results without having to try and be someone you're not...

I'm happy to confirm that you were right.

PAYMENT PLAN

6 payments of $225

Enroll Now

ONE TIME PAYMENT

$1297

Enroll Now

FAQs

Questions people ask before saying “SIGN ME UP!”

This program was designed for anyone who considers themselves to be a service based entrepreneur or “expert business” (coach, consultant, course creator, strategist etc). As long as you’re ready to be the face of your brand and offer some sort of service or digital product that packages up your expertise, this program is perfect for you!

Let’s not dance around the topic. There’s work to be done as the entire program is action-based designed to get you RESULTS (which don’t come from fluffy theory!) That said, we’ve designed 2 learning tracks (fast track and half pace) for you to choose from that will help you block out the time and as long as you can find at least 2 hours a week to dedicate to the program (on top of your regular marketing “activities”) you’ll be able to work through it all in 6 months while you have access to the coaching support. 

And remember you’ll keep all the courses for life, so you can always come back and revisit them at any point. The 6 month “deadline” is so this doesn’t become another “I’ll get to it later” course in the graveyard and you get to experience results (and selfishly, this means we get to collect amazing testimonials about all of your epic wins!)

The Academy has been designed to make the entire process simple and step-by-step – even if you’re starting from scratch. In fact, if you’re new to this it’s a huge advantage as you get to do things right the first time!

That said, if you don’t yet have any idea about what you want to do and have never worked with clients before, my self-paced course “SERVE” may be a better starting point.

My philosophy is that there are no “advanced” branding strategies, only fundamental ones. So if you’ve got branding experience but aren’t seeing the results you want yet (whether it’s a lack of leads, low-quality clients, struggling to communicate your value or feeling like your marketing isn’t getting noticed) that tells me it’s time to do a clean sweep of your strategy and re-lay those foundations properly this time.

Maybe there’s a disconnect somewhere, perhaps something’s blocking your natural magnetism… whatever it is, this program will help you identify what needs to shift and then ensure each piece of your strategy fits together so it becomes a powerful ecosystem.

Unless your coach is walking you through a similar framework, don’t see this as competing with their work. This program is like the instruction manual you always wished you had for building a profitable brand.

You’ll get access to step-by-step guidance, time-saving templates and of course feedback from a copywriter and brand strategist to ensure that everything is hitting the mark. Having a business coach during this process should (in theory) only enhance your experience.

That said, if your coach is already getting you to do a lot of “homework” and adding something else to your plate feels overwhelming or stressful, don’t do it! The program will be waiting for you whenever you’re ready. We want hell yes enrolments only 😉

You’ll have access to The Academy’s core content and all bonuses for as long as they live. We have no plans to retire it but if anything changes, you’ll get 6 months’ notice before we do.

The only thing that “expires” is your 6 months of coaching and community support which is done to a) give you the motivation to complete the program as fast as possible so you see results as fast as possible and b) to keep the size of the community intimate enough that you feel like you receive plenty of attention and don’t get lost in all the noise.

I want you to be over-the-moon happy with your investment, but it’s also really important to me that you show up for yourself and do your best to implement all of the strategies provided to you inside The Academy. So while there is no guarantee, I do offer a 21-day refund for purchases. In order to qualify for a refund, you must submit proof that you gave the course an honest effort and it did not work for you.

In the event that you have not been able to get any results from the strategies you implemented, contact Team Kat at [email protected] within the first 21 days from the date you purchased SHP Academy and let us know if you would like a refund. You must include evidence with your refund request that all available modules and workbooks have been completed and the methods taught within The Academy implemented. If you request a refund and do not include your coursework, you will not be granted a refund.

STILL ON THE FENCE? OUCH - that's gotta hurt!

The Academy is a perfect fit for you if…

  • You’re ready to become known as the go-to expert in your niche but feel like imposter syndrome & perfectionism is holding you back
  • You're full of ideas and SO motivated to succeed but wish there was a roadmap that would simplify the whole - currently overwhelming - process
  • Deep down, you know you’re brilliant at what you do but keep feeling like your industry’s best kept secret, no matter how much you market yourself
  • You’re landing some clients but they're not all dream clients or ready (and happy) to pay your full rates so you're feeling underpaid & under-valued
  • You feel like there must be another way to do this. One that feels fun and simple and authentic, not pushy, fake, exhausting and stressful.

It was time for me to take my business to the next level, perfectionism had set in and I was stuck, completely unable to move forward.

Not only did Kat help to create some kick-ass messaging and a plan to roll it out, but she helped me to remove the blocks that were preventing me from moving forward, shifted my entire mindset to get me back into the creative space I needed to be. 

What Kat has created is one of the most comprehensive programs, paired with a community of support that’s in a league of its own. The information and processes are simple and digestible, leaving very little room for self-doubt to creep in. I’ve never seen anything like it.

SHANNON DROESKE

Let's get you known as the go-to expert and paid to do what you're so brilliant at.

PICK THE PLAN THAT WORKS FOR YOU

PAYMENT PLAN

Normally 6 payments of $267

EARLY BIRD PRICE:

6 payments of $225

Enroll Now

ONE TIME PAYMENT

Normally $1497

EARLY BIRD PRICE:

$1297

Enroll Now

Have an unanswered question?

No worries! I’d be more than happy to chat with you about The Academy, answer any questions you have and help you figure out if it’s the right program for you (and the right time to take it). You can email me directly at [email protected] or just shoot me a voice note on Instagram!

© 2021 THE PERSONAL BRANDING PROJECT  |  PROGRAM TERMS

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