10 Step Strategy for Growth, Leads + Sales
✨FREE MASTERCLASS! ✨ “How to Become the Go-To Expert in Your Niche (Without Working to the Point of Burnout)”
Read the transcriptions 👇
Do you wish social media was less time consuming more fun and actually helped you build your personal brand like in a way that you can land customers or clients by posting?
Yeah, I figured as much. So in today’s video, I’m going to teach you my own proven strategy for using social media to attract your dream clients and getting them really excited to work with you. I’ve helped a lot of clients put together a really simple strategy just like this one that’s helped them get inquiries straight from social media.
And please do not think that you need to have a large social media following for this. This can happen even if you have a couple of hundred followers because the key is making sure that they’re the right followers, which is why we’re going to start with step one. Know your audience create everything for one person.
One of the biggest mistakes I see on social media is people trying to post to everybody like they announced their post to the world by saying Like, “Hey guys” “Hey friends” which immediately makes you feel disconnected from it because you’re like, oh, wow, how many people are they actually talking to right now.
And the other issue is trying to appeal to absolutely everyone, which as you probably heard before, means you kind of appeal to no one. So what you need to do on social media is have your dream client in mind every single time you go to post.
So you’re going to be writing that post out if it’s like a letter to or you know, a text message to that one person, that client that whether you’ve had them before or not, really lights you up, like they totally get you they get the results, they’re going to tell their friends about you they become your biggest superfan.
That is who you need to write this for. Which means then you can start really tapping into the kind of content that they need to read. And that’s things like you know, what are they going through right now? What what struggles are on their mind, what are their aspirations, their dreams? What objections might they have to working with you? what’s what’s stopping them from working with you?
Now, if you can get really specific and really just have that one person in mind, so that your tone of voice makes sense for one other person, your content is really specific and only ties into that specific client journey, then trust me, you are going to see an instant change in how people respond to you.
Yes, it might mean that some people are actually turned off by your content. And that is great, because it means they’re not your people. If you’ve got a whole giant, you know, a bunch of really half hearted followers who don’t understand you aren’t really interacting with your content, on signing up for anything and you know, asking for information on your programs or whatever it is that you’re offering, then they’re not helpful anyway, so I say get rid of them.
Alright, now, before we get to point number two, I just wanted to remind you to hit the subscribe button and the bell next to it so you don’t miss out on any of my weekly videos on content strategy, social media and building a profitable brand because they Come every single week, I was gonna say without fail, I have actually failed at delivering on them a couple of times, but I promise I’ll do better. All right.
Moving on to Step number two, know where you’re taking them as in no way you’re taking your audience. First of all, what are you even selling? So if all you’re doing on social media is just trying to go for engagement, you know, make sure that you get people saying, Why can commenting on your posts, then you’re missing the point.
The idea of social media, when you’re, you know, thinking about it from a branding perspective and a business perspective, is that is an incredible relationship building tool that gives you the opportunity to sort of deepen relationships and then move them off the platform. Because if they stay on social media, then they’re not working with you.
So we really need to think about what is the end game for your ideal client? What is it that you’re actually selling them? What is it that maybe they could do next after being on social media and getting to know you a little Is it that they’re going to be signing up for your email list, you have a really low priced offer?
Or do you want to just start a conversation with them in the dams and eventually get, offer them a free console, whatever that is, you need to make sure that the content you’re creating is actually leading to that point, and not just kind of like hitting out there into the ether to do absolutely nothing. So I want you to be thinking about what obstacles getting in the way of your ideal client actually working with you. Like, do they have objections? Are there you know, is there stuff going on in their lives right now that mean, they’re not in the right headspace, so they don’t think they have enough time or money to work with you.
Our contents job is to really help work through a lot of those, so there’s less resistance and that way once you do finally get to send them a proposal or have a sales call or get them on your email list. They’re a lot more primed and ready to work with you. So always be thinking, where is this going? What is the And gold, and how can I make sure that my posts are help helping move them in the right direction.
Step number three, I want you to use all of this knowledge that you have now about your ideal client and what’s going on for them to map out your hero content. So here content is that weekly or sometimes bi weekly, high value content that usually is going to live on your blog, your YouTube channel, your podcast, maybe it’s Facebook Lives or could even be IGTV.
So here are content is a really in it’s important part of the the content game for us, because it really allows us to demonstrate our expertise, our authority, I have found that so often someone will watch a YouTube video of mine or listen to a couple of podcast episodes, then go follow me on Instagram and then get in touch about working with me or at least sign up for my email list and the content did all of that work for me.
So if you’re not putting out That regular high value content, it’s not to say that you can’t succeed, but it will definitely take you longer than it would you know, like, if you’re not doing it, it will take longer than if you were doing it. So I want you to have a think about what could be in those hero pieces of content that really helped move your clients through that journey, raising their awareness about what’s going on for them, how you can help them maybe busting some myths about, you know, the industry, whatever that’s going to look like this.
Once you have those here pieces of content in place, the rest of your content strategy sort of rolls off it and gets a lot easier. So let’s move on to Step Four. I want you to create some templates that you can use each week to promote that hero content on social. So obviously, you need to make sure that you can easily send people to go check it out your content. So it’s a really good idea in your social media profiles to make sure that you have a link that, you know, goes to that latest piece of content or maybe the you know, like you’ve got like a a homepage or a blog page where you collect all of that content.
And then what I want you to do is make sure that you have certain pieces of content, smaller pieces for social media that go out every single week that are just going to promote the the biggest piece of content that you created. So that might be if you’ve got a podcast, it could be an audio grand for a YouTube channel.
It might be something like a teaser video, you might have a quote, post an excerpt from that video or a mini lesson that you could teach. And really, all you’re going to be doing is sharing that little tidbit and then saying, hey, to check out like the full video or the full episode, whatever that is, check the link in my bio.
Well, you know, drop me an emoji below And oh, and I’ll dm you the link, something like that. how you go about it is up to you. But the whole idea here is that all of these pieces of content are really just rolling off that big piece of content. which saves you so much time because you’re not creating an entire week’s worth of content from scratch.
So, moving on to the next step, I want you to create an ideas bank. And essentially what we’re doing here is brainstorming a bunch of different kinds of stories that we can use that either tie into those posts that we just talked about the you know, posts that promote your hero content, or they go in and just be fresh stand alone post and I’m all about the storytelling aspect when it comes to social media.
So that’s why once you actually start with your own stories in this ideas bank, so that is things like cool brand messages, personal stories from your life, your business, client stories, so success stories or challenges that they had that they’re happy for you to share.
FAQs I want you to also then brainstorm things like the pain points that your clients have the objections they might have any myths about your industry. quick wins like so. Teach. them something simple. And then you can have quotes as well.
So in quotes isn’t technically a story idea, but it’s always nice to just have like a little Bank of quotes as well, because if you’re running low on ideas, they always work. Speaking of ideas bank, so if you’re someone that tends to need a little bit of a nudge when it comes to brainstorming, because I know sometimes it’s just like, there’s nothing coming.
And then you just need someone to be like, Hey, what about this and you’re like, Oh, my gosh, and you’re just run with that idea. So I have a new little mini product that I bought out called the social storytelling method. So I basically put together a social media kit, it’s I mean, it’s pretty epic for kit, which includes 250 story-based prompts that will get the juices flowing and help you come up with incredible ideas for your content.
There’s also a calendar that you can use for scheduling your content. There’s copywriting training, there are templates, there are photos, so many different things and all the $27 I see that the number one thing getting in the way of everyone being more consistent and seeing more results on social media is a lack of strategy and just confidence in what you’re doing. So I’m really hoping that helps. I’ll include the link in the description below if you want to check that out.
But moving on to Step number six. So I want you now to create a three month plan for these hero content ideas that you came up with luck in the days that you’re going to share that content every week. So ideally pick one day each week where you share those, you know, high value pieces of content.
And then also pick the days when you’re going to promote those, you know, the big pieces of content on social media and do it kind of the same each week using those templates that you’ve created. And then you’re going to be left with just some a few gaps.
So the next step is to map out your posts that are going to fill those gaps and give you some real time content. So I have noticed and I’ve tried this before, where I planned a lot of my content way in advance like I tried to write my posts three months after And then what happened is by the time I was posting them, they felt really stale and irrelevant and out of date.
So I don’t necessarily recommend you just kind of blocking out three months worth of content, because you probably find that by the time you go to post it, you’re kind of over it. So instead, what I think is a really good idea is that obviously, there’s hero posts and promo posts are going to be planned in advance. those gaps should be more like real time content. So whether you do it every week or every two weeks, I don’t recommend waiting until the day of posting because you’ll probably get busy half the time and never post.
But I want you to come up with those story ideas to post that real time content. Now, if you want more on those, I want you to check out this video because I’ve got some more info on the like, what those posts really look like and involve. But for now, let’s move on. So you’ve got your post ideas. Now I want you to schedule time each week to actually engage with other accounts.
Okay, so we’ve done all this content creation. But if you’re trying to grow your account from scratch, people don’t just magically find you these days, it used to be a lot easier. What I want you to do is actually block out some time. So maybe it’s like 30 minutes three times a week, where you actually go out and find potential ideal clients that you feel like, maybe would resonate with your content.
And then you are going to interact with their content, you’re going to cheer them on, you’re going to start conversations, ask questions, whatever that is, in a genuine way, though, this should not be manipulative, it’s not just about getting them back to your account. You’re also gonna learn a lot about your ideal client by doing this.
So there’s it’s kind of like a double whammy. But this should be non negotiable. If you have a smaller account, and you really worry that you don’t have enough people following you that fit your ideal client avatar. This is where the magic is going to happen.
And then the final step, actually, the second last tip, I want you to stay consistent. So whatever kind of strategy you come up with It’s only going to work if you actually stick with it. I know you’ve probably heard this before, but like, how often have you stuck to the strategy that you set for yourself on social media or with your content?
It’s quite challenging. And to do that, often, we have to plan in advance, we probably need to do some batch creation of our content. So we create a whole bunch in advance, you know, you’re gonna want to have a calendar or a scheduling app, something that helps you really just keep showing up. because trust me when I say it’s that consistency, and that long term effort that really leads to results, not just like short bursts of energy, like that’s just not how social media works.
Now, the final step is actually I want you to get familiar with analytics. So I’m going to get you to run a quarterly audit of your content to learn more about what worked, what didn’t and why. And then you’re going to be able to figure out what’s performing best so that you can double down on good stuff, maybe tweak the stuff that didn’t work as well, or just cut it out and go, maybe that’s not what my audience wants.
I do have a template for this in my shop, that’s very affordable. But you can, you can just run this yourself as well. So like, whatever works for you. But trust me, when I say like that, what we can understand and like learn from in our results is what’s going to help us really grow and evolve. So just kind of blindly posting and then getting frustrated that the algorithms against you or something is not how you succeed on social media or in business.
So we really need to sort of suck it up a little bit because I know it’s painful sometimes to actually find out that you know, some of your content that you were so proud of just didn’t go well. But then we can learn and we can change and we can move on.
So that is what I want you to schedule every three months is to go through and look at your best performing content, your worst performing content. Understand, you know how many people are actually converting habits If your reach has increased all of those kinds of things, so you can actually also pat yourself on the back when you on the back on the back.
If you have a badge, and then you know, like really celebrate the fact that you are improving because the thing is, if you don’t look at this, how are you really going to know? And that, my friends is how you put together a content strategy. I hope it wasn’t too overwhelming. As I said, I’ve got extra resources on this.
So check out my playlist for extra tips and tutorials and make sure you’re subscribed and hitting that bell so you don’t miss out on any future videos. Thanks for watching. See you next time.
Kat Elizabeth is a personal branding coach and copywriter who helps entrepreneurs and creative freelancers become the go-to experts in their niche. She started her professional career in musical theatre before writing and producing her own cabaret show which led her to uncover her love of branding and marketing. For 4 years she worked as a freelance copywriter before moving into course creation, building her own personal brand on YouTube and starting to coach others do the same. Nothing makes her happier than helping other purpose-driven humans get paid to do what they love (and change the world while they do it!)