Business, Podcast

5 Priceless Lessons I Learned From 2021 – My Most Challenging Year of Entrepreneurship

This year did not play out the way I thought I would. Instead of the year I *hoped* I would have, I got the year I needed… a year that highlighted my weak points, the gaps, the things that were stunting my growth.

You may have noticed I spent a lot of the year behind the scenes. This episode will help to shed some light on why that was and what I was doing while I wasn’t “showing up”.

Most importantly, I’m going to share with you what I learned. Both from my own – sometimes painful – experiences as well as from observing all of my clients and their own challenges.


→ The importance of focus (and the true cost of trying to do too much)
→ What financial safety has to do with magnetism & how you’re showing up
→ The difference between strategic offers vs offers that are slapped together
→ How inconsistency can be avoided (to a point) through systems & structure
→ The truth about magnetism (and how little it has to do with the parts of brand your audience can see)

I truly hope you’ll find this helpful and if it is, please drop me a DM or share a screenshot tagging me on Instagram @iamkatelizabeth

Also mentioned in the episode:

I’m opening up my calendar for my Lightning in a Bottle Sessions just for a short time – you can learn more and book a sesh directly from my website here: personalbrandingproject.co/brand-coaching-services

Struggling to explain what you do and why it’s so valuable?
I’m thinking about creating a virtual implementation workshop for service based entrepreneurs & educators on messaging and I’d love know what you’d find the most beneficial:

A) Write the services page for your high-ticket offer
B) Create a month’s worth of content that builds demand for your offer
C) Create a messaging toolkit for your offer communicate your value on ANY platform

Shoot me an email or DM via one of the links below to tell me your fave!

Full disclosure: this will be a paid but budget-friendly workshop under $50.


Instagram: @iamkatelizabeth

Facebook: @iamkatelizabeth

LinkedIn: Kat Elizabeth

YouTube: KatElizabeth

Email: [email protected]


Kat is a copywriter, brand & messaging strategist personal branding coach and the founder of The Personal Branding Project whose mission is to help you go from best-kept secret to in-demand brand.


Take the free quiz to find out how your personal branding work is paying off + get a custom roadmap to get you to your next level!




The Magnetic Monthly Marketing Plan

Ready to create a marketing plan so simple you actually stick with it long enough to see meaningful results? 👇🏻

Get instant access to watch this on-demand masterclass!

To unlock the free masterclass, “How to Become the Go-To Expert in Your Niche Without Working to the Point of Burnout” simply pop your first name and email below and click that big button!