Got the content basics down and ready to take your content to the next level? Awesome!
Today we’re going way deeper than “write a good hook” or “be consistent!” and looking at what it really takes to create magnetic content.
If you’ve been finding your content is a little vanilla or isn’t creating the impact you want it to, then this episode is for you.
Whether you’re creating a content strategy for social media, email marketing, YouTube, a blog or podcast, these 5 tips will apply and can be used right away.
So what are you waiting for? Start listening and make that content of yours even more magnetic! 🧲
✨ Expert Status Content is here!
For all the info head to:personalbrandingproject.co/content
💌 Expert Status Emails is also now available!
Full details here: personalbrandingproject.co/emails
Other ways to work with me:
💡1:1 Coaching [Currently have 1 spot open to start September] personalbrandingproject.co/magnetic-brand-accelerator
💡Strategy Intensives [Currently booking for October]
💡 Seen, Heard, Paid Academy [launching in September]
Join the waitlist personalbrandingproject.co/academy-waitlist
Read the full transcript 👇
Let’s be honest, you do not need more advice on just being more consistent or to you know, add a hook to your post at this point, I am sure especially you’ve been listening to me for a while that you’ve got all of the the essential pieces of content strategy down. So today we’re going deeper, we’re going to break down five lesser known ways to make your content more magnetic. And when I say lesser known, I mean, not enough people are talking about this stuff. And I just think you deserve to know. So with no further ado, let’s get on with it.
Welcome to the Seen, Heard, Paid Podcast, where we believe that success isn’t just about what you need to do. It’s about who you need to be. I’m your host, Kat Elizabeth. And each week, I’ll be bringing you practical advice, honest stories and occasional dose of tough love to help you go from industry’s best kept secret to in demand brand. So you not only get paid to do what you love, but can build a platform that creates meaningful, positive change, and inspires the people around you to do the same. Let’s get into it.
Well, hello, and welcome back. Thank you for being here. I’m excited for this episode. Mostly selfishly, because I am very much diving into content strategy and content creation at the moment myself. I know you probably are assuming that that is me all the time. But what you need to understand is, I’ve been doing the bare minimum lately. I mean, maybe you have noticed, I don’t know. But aside from showing up on the podcast, which even then has been a little sporadic this year, I have been really quiet on Instagram, I have not been on YouTube, like there’s just been very little going on because I have just been too flat out behind the scenes. Well, I’m realising that my biggest issue is that I didn’t hold myself accountable. Yes, I’ve been very busy. And I’ve had some health challenges, like there’s been a lot of stuff going on. But my main issue was that I didn’t make content a priority. And I’m going to be honest with you, I have felt the consequences of not showing up, as in last year, I had a much more like, I guess, predictable stream of leads, like I kind of knew where I was at, I guess with with my audience, and I felt like it was I could make sales more predictable. Whereas this year, and I mean, look, there’s there’s a few different layers to this, like part of it has been made disappearing, so therefore losing some momentum. Part of it is also because I’m completely switching up my offerings, but I’ll explain. I’ll explain about that soon. But anyways, I have been really feeling it, and realise that I need to stop making excuses and make content a priority. Again, start showing the hell up once more. And so therefore, I’m feeling a really, I guess, been diving into what actually makes content magnetic. Because during this process, like while I haven’t been creating, I’ve still been paying attention to what other people are doing and really paying attention to my own response to their content. And like what draws me to some people, and with other people makes me just like keep on scrolling or even unfollow. So I guess that’s what today is all about is kind of looking at what other people do. And also looking at what I’ve been able to do to make my content more magnetic really notice that I’ve gotten a bigger response versus, you know, maybe earlier on in my, my entrepreneurial journey where I wasn’t so across content creation. So anyways, that is the point of today.
Before we dive into the four tips, I’ll give you just a quick snapshot of what’s going on at the moment because I did kind of disappear for another two weeks, but I promise it was for a good reason. So the first thing that’s happening is I am running what I’m just calling the experiment. I made an announcement It was a week and a half ago from at least from the time of recording this episode, basically saying that I need to do something big and bold and scary, because I have realised that I’ve been playing it really safe lately, and it’s not been serving me.
So I have a launch coming up. Which like was going to look a certain way until a couple of weeks ago. And then the experiment has caused me to even throw my whole vision for the launch on its head. And I was starting to really dread it. I’ll be honest with you, I’ve been mean which is partially why I’ve put it off multiple times. But also I was just like why am I not feeling excited? Why does this feel heavy? Why does this feel stressful? This is not why I got into like entrepreneurship like it’s meant to be fun. But I completely lost the fun like the joy has been sucked out of things lately. And that was the wake up call I needed was kind of just reached this like I guess like boiling point where I was feeling so kind of crushed. Like the expectations that I had for my the plans that I was creating, they felt, so not me anymore. Like I’d almost lost sight of like the me in my plans in my content in everything. And so what happened was in my rock bottom moment, which I talk more about, I’ve got a couple of live Instagram lives that I did that a living in my igtv. Now, I’ll give you a link in the show notes so you can get caught up. But basically, I kind of announced that I had this rock bottom moment, that caused me to realise I need to do something very different. And so I’m going to be launching in a very different way. I’m calling it intuitive launching, basically, removing the safety net or the crutch, let’s say that I had, you know, relied on in the past when it comes to launching, like launching is not my thing. You need to know this, okay? I yes, I’m, I’m the content girl on the messaging girl. I there’s a lot of things that I love doing. And I feel like I’ve really mastered. But I find launching very stressful and triggering. And for that very reason. I’ve been leaning so heavily on other people’s processes and strategies and templates, and I really wasn’t making my launches my own. So this experiment is forcing me to make it my own, and put myself out there in a way that feels terrifying. But it’s also kind of exciting. So that is a big kind of chunk of what’s been going on the last couple of weeks is kind of getting that experiment set up and and figuring out what in the world I’m actually going to do next. So if you want to get caught up on that, it’s all living over on Instagram. And I’ll probably be doing a few updates on email. But I probably won’t keep you up to date on the podcast, because I’ve got so much else that I want to talk about on the podcast. So just like just full disclaimer, go check out Instagram, if you want the lot, there is a highlight that I’ve created called the experiment, if you want to follow along, you’re going to get behind the scenes look at how I’m planning my lunch how I’m handling it. And if you DM me and ask to be added to my best, not my best friend, my close friends list. That’s where I’m kind of going to share the messy updates, because let’s be honest, it’s going to get real in may get a bit emotional at times. And so that’s why I’m going to share that. So it’s kind of a safe space for me. So that’s the experiment.
What else over the next three weeks, there are going to be some bonus episodes of the podcast dropping. So that impact series that I told you I was recording is just about ready to go live. But rather than replacing my solo episodes, I decided you know what, let’s just do it as bonus content for a few weeks. So you don’t have to choose between, you know, just me rambling. And my amazing guests who are going to be talking about some stuff that’s personal branding adjacent, let’s say. So that’s another thing. And then finally, I’ll just, I touched on it already. But I am shaking things up a little bit, you’re going to notice over the next couple of months that my offers, the ways that I work with people are shifting and evolving. And I want to say too much about it right now, because I may do a whole episode on it. But yeah, just just know that if you had certain plans of how you’re going to work with me just really kind of keep a close eye on what’s happening. Because I will give obviously, anyone who’s part of the podcast who’s on my email list will get first dibs at new offerings or getting spaces in ones that maybe I’m going to retire as well. So you know, if you’ve been thinking about working with me just have that on your radar that things are shaken up a little bit. But I think that’s enough on that. with no further ado, let us dive in to these five lesson on ways to make your content more magnetic.
Okay, so the first one, this is the one that probably the most people I just avoid completely. And this is also even connected to what I was talking about with my my experiment and using my intuition. We often do not trust ourselves enough to really find our voice and find out groove in content. And the only way that that can happen is if we create content regularly and show up regularly. Like there is like I think we get very concerned about oh no am I going to just blend in Am I going to look like everyone else. And like yeah, if you’re not creating consistently if you’re not actually creating a lot of content, if you’re not really experimenting and having fun with it and trying different things out, then you probably will end up just blending in because you just default to the obvious. And we often are so influenced by what we’re seeing in our feeds that we start just creating, you know, stuff that kind of like what we’ve already seen, but just our version of it and it’s not different enough. Yes, it can take up some of the spaces in your feed in your in your strategy, but I’m betting that there is something in you there’s something really unique you know, whether it is your perspective, your your way of explaining things, your your unique language in your content, which can you know, really show up in your visuals and in your, your written or your spoken communication, like you’re going to develop something very unique, that’s completely yours if you give yourself the chance, but the only way to get there is just by showing up over and over again, and knowing that you’re never going to be fully happy, probably with your content. And if you are, you’ve got to kind of question Why is it like, was it just for your ego, or were you happy, because you genuinely feel like it’s done something impactful, you know. So I think what I want to encourage you the most to do, is really lean in to finding your voice. And knowing that this is a process, it’s not actually an end destination, because your voice is going to keep evolving as you keep evolving. And that’s a really exciting thing. But the horrible thing is going to be if you never actually give yourself the chance to do that. And you just keep leaning on other people’s templates, other people’s fill in the blank things, you know, just just outsourcing your brain to other people, when you don’t actually need to, if you are an ex, I’m betting if you’re listening to this, right now, you’re an expert in something, you know, your expertise, and also your knowledge of your audience are two things that are really going to kind of fuel the content that’s going to be really impactful. And add, you know, add to that your unique perspective of the world. And suddenly, that is like this beautiful formula for content that’s unique. But as long as you’re leaning on, you know, on templates and other people’s ideas, and just really being heavily influenced by what you see in your feed. That’s not going to happen. I’ve mentioned this before, but we’ve got to be really careful about our our consumption to creation ratio ratio, you know, really, you’re either consuming content or you’re creating content, it’s very difficult to have time to do both. So kind of call yourself on that and go Okay, so how much time am I dedicating to consumption of content versus creation of content right now. And if you have really limited time, then you shouldn’t be consuming content. Like, I mean, it’s different if you’ve signed up for a programme a course and you’re upskilling. But scrolling is not helping you. Sometimes even listening to people’s podcast isn’t helping you if you’re listening to and following people in a similar space to yours. Often all that does is make the the mindset Gremlins kind of kick in. So I think if you are going to be listening to anyone try and do it outside of your niche, you know, be paying attention to your you know, your coaches and your educators. But don’t just be binging competitors content, it’s not going to help. Okay, this point got really long.
So let’s move on to number two, have an actual opinion. This is also a terrifying thing to so many of us because we want to be liked. And we see the trolls and what they do to other people. And we think Oh no, if I’m controversial, if I’m polarising, it’s going to bring all the trolls out, and they’re going to attack me. And I guess what, there’s a few things that we need to look at number one, do we care about those trolls? Are they opinions worth having? Like, would you go to them for advice, for instance? So if you wouldn’t go to them for advice? Why would you listen to their criticism? The nice thing about social media and the online space, you can block people really easily. And I know there’s gonna be a lot of people that are like, Oh, no, but I have to have a, you know, a healthy debate with them, or I need to we need to see each other’s perspectives. It depends, is that person actually really wanting to have a two sided conversation with you? Where you both understand each other better? Or are they just attacking you, for the sake of it to make themselves feel more important, you know, so don’t be afraid of just blocking and ignoring people and know that the more you lean into having an opinion sharing your viewpoint, yeah, the more people are going to fall fall away who who don’t resonate with with your, you know, your message with your ideas, but you’re going to become so much more magnetic to the people who are on board with those ideas who really need your help. So, you know, if you’re finding that you’re not making any waves, no one ever disagrees with you, you know, but also, there’s no one going, Oh my gosh, I feel so heard. I feel so seen, Oh wow, I’ve never thought of that before. Like if you’re not, if there’s no noise from your content, then you probably are not sharing your opinions very much. There’s not a tonne that’s either, you know, risky or cutting edge or impactful that’s going out in your content. Obviously, it’s different if you’ve got like very few followers, and it’s just a numbers game. But, you know, I generally find you don’t even need to have many followers to attract trolls. As soon as you start sharing, you know, they they magically appear, and I’ve had them, you know, tell me all sorts of things and it doesn’t feel good. Often it is a little bit triggering, but I’ve learnt to laugh it off and know when to respond and when to block. And it’s just it’s going to be this is inevitable, essentially, okay? Because what you’re doing right now, the fact that you want to build build a personal brand personal branding and thought leadership go hand in hand. Like if you want to have a memorable personal personal brand, especially a profitable one, well, then you need to set yourself apart from other people. How are you going to do that? your opinions, so you have to share them. Okay. So yes, this is a scary one. But you don’t have to start with the most polarising the most controversial thing. I just want you to have a look at Okay, so what are some things in the industry that everyone seems to just, like assume as is right? Or is just the standard? And what do you see differently? Okay, start there. You know, and also having your an opinion like that could be as simple as you really showing up and sharing your mission, your big, why, like, what is the real reason you do what you do? You know, when you like, let’s say, you have helped 100,000 people with whatever it is that you do? How does that start to have a ripple effect in the rest of the world? Like, how are you changing the world through that work? That already is impactful content, you sharing about that? Okay, so we don’t have to go straight to the like, everyone else is wrong. And I’m right, like, I’m not talking about that, I’m just going what are what is your unique viewpoint on the world, and start creating some sort of movement that people can get behind. Okay, that’s a really good place to start. And then maybe we can get a bit more controversial.
Okay, moving on to point number three, make it visually consistent. Okay, so I’m not saying make it visually pretty, okay, I’m not saying you need to go hire a designer, but there is magnetism in consistency, when your content starts to become recognisable, that is a really powerful thing. Okay? Like people can be scrolling through. And if they see your kind of go to templates, your whatever, however it is that you normally show up, that can become very magnetic, like they, it becomes familiar, and they start to feel really fond of it. And it’s a really powerful thing, too. Because if people are sharing your content, and it always looks the same, it starts to become obvious that Oh, she’s like, you know, their content is getting shared quite a lot like it becomes more obvious that you’re everywhere. Whereas if we just keep bending and changing our templates, and fiddling around with things, and over complicating it, we actually lose a lot of that power. Now, I have been very guilty of over complicating my content. And it’s, it’s kind of funny, I’m probably gonna have to do a whole episode on this one as well. But I’ve had some people come to me and say they want to work with me, because they’re just so drawn to my brand. But like, my visual brand, they love how pretty everything is, and how pulled together and whatnot, and they want to have a brand like mine. And at the time, I saw that as a compliment. But it also kind of put pressure on me because like, Oh, I need to always like look this good. And then I was like, Oh, crap, this is not a good thing. If they are paying more attention to my visuals than to my messaging, I have failed, I have failed my audience, I’ve failed myself. So my new rule for myself, and this is only fairly recent, like I have completely simplified, I’m kind of setting a rule for myself where it’s like, I need to be able to throw together a, you know, a template in five minutes or less. Otherwise, it’s too much work. So you’ll notice if you’re, if you’re following along on Instagram, that things are starting to get simpler. And I’m fussing less about the design, because it’s just, honestly, it’s not worth it. Obviously, if you’re a graphic designer, if you’re you know, there are going to be certain industries where you’re probably going to want to show off your design skills. But even then, if your visuals overpower your messaging, then that’s not a good thing. So I know right now I’m talking about sort of like the overpowering, but what I’m getting back to is like, if we can keep it simple, we can keep it consistent. And so I would actually rather you just have like two or three, go to templates for your socials. And I’m saying socials as an example, you know, if it’s, you know, YouTube videos, and just the same branding, like if you have some like little, you know, thirds, what do you call it thirds, or whatever, that pop up in the corner with the text, you know, make them the same every single time and just repeat it stop trying to be so fancy and creative when we don’t actually need it most of the time. Just focus on consistency. So what I recommend is pick a couple of visual elements that are you just going to repeat all the time, like what are those fonts? If you have text like, you know, so text based graphics, then you know, are you someone who has them centred or left aligned, which colours are going to go in those posts and just create those couple of templates for yourself in advance. And you know, for instance, I now have one that’s like my carousel post. I have one. That’s my tweet, type a post. And then I have a couple of like cute fun ones for covers of IGTVs and things like that. So that is all you actually need. And that’s also going to remove this block that you may have of it taking so long to create the content. So let’s focus on consistency over fancy creative, pretty content, and see what happens when we’re able to then pour most of our energy into what we’re actually saying instead of how it looks.
I’m briefly interrupting myself to tell you about expert status content, my brand new programme that teaches you how to become your own content strategist. See, I was finding that we were really spoilt for choice when it came to like content prompts, caption starters, and fill in the blank templates. But no one was actually offering a complete framework and system that taps into your own creativity, expertise and knowledge of your audience. So that you can really create content that actually establishes you as the go to expert in your niche. Okay, so in a nutshell, inside expert status content, first of all, we tackle the self belief, so we remove all of the limiting beliefs and all of the mistakes that tend to get made around content creation. So you can start with a clean slate, then we’re going to dive into creating your content pillars, your topic ideas, and then by using my six expert angles, you’re going to turn those into a year’s worth of content ideas in literally just a few hours. But more importantly, you’re going to be plugging those ideas as well as your campaigns as in, you know, your promotions, your offers, your hashtags, even your best performing content, or into a custom built content hub. So you end up with this functional content strategy ecosystem, because let’s be honest, most of us are able to come up with plenty of ideas. Like that’s not normally the issue. How do we turn this into actual content, and show up consistently, that is where the struggle tends to be. So I mean, I literally designed expert status content for myself first, because I knew that was even missing from my own content strategy. Like I can come up with ideas till the cows come home, but I was showing up inconsistently, and I was always feeling really overwhelmed about how I was drowning in the ideas, but just wasn’t taking action. So it works. I use it for myself, but please don’t take my word for it. Here’s what some of my students have had to say about the programme. So Paige says, I really like that it’s all strategy driven and systematised. So if you just stick to it, there’s no need to get overwhelmed and you’ll always have content ideas at the ready, Jess says I finally feel like creating quality content is possible on my own. These courses helped me create a personalised game plan for my social media strategy, I now feel excited to create content rather than overwhelmed. And Kim says, This is the course I have been waiting for it covered. All I was looking for it was the first content creation system that made sense and made it easy. I feel like I can finally relax into my content creation. I won’t go on anymore. If you’re interested and you want more information about what’s inside or to go and enrol head to personal branding project.co slash content, or just check for the link in the show notes. Also, if you’re following me on Instagram, you can find the link in my bio, or just send me a DM. Alright, back to the episode.
The rule of one now, you may have heard this before. Maybe if you follow me or have mentioned it before, maybe you’ve learned it from someone else. It is certainly not cutting edge. This is not new advice. This is old advice. But sometimes the oldest advice is the best advice because it’s the advice that has stood the test of time. So this is the copywriting technique, I guess, where what we want to do is make sure that every single piece of content we create, we follow the rule of one and there was a few different versions that people use of this, but let’s just go with this simplest version. Who is this content for? So who is your one reader? What is the one thing that you want them to know from this content? And then what is the one thing that you want them to feel? So what do you want them to know? What do you want them to feel? And then what is the one thing you want them to do? Okay, so what is the action they should take after this piece of content, narrowing it down? Because often we want to say five different things in our content and give them three different calls to action and like previous like Follow me, give it a thumbs up and share it with a friend. It’s overwhelming. But if we are if we’re clear, firstly, if if the content speaks directly to us and has a really clear message, then already that’s going to be able to resonate with us so much more than a foggy message. But getting us to do one thing, we’re way more likely to do the one thing and do it well. Then do five things like we’re probably more likely to do nothing if you ask us to do five things. So start simplifying your content, just stop for a second. Can before you write anything and go, who am I writing this for? What do I want them to know? What do I want them to do? And what do I want them to feel and that is already going to take your content to the next level, I had a client the other day, say that she, um, she had created some blog posts. And then she took my expert status emails course, which I have not haven’t even talked about today. I’ll include a link in case you’re intrigued, but it’s another one of my my mini courses. But basically, she took the expert status emails course, did all the training, and then went and wrote her emails. And she was like, in the end, like using the rule of one, she, her emails ended up being more impactful, better content than her blog articles, which was not the point because she used to see emails as like the after thing, like it was like, oh, I’ll just throw that together at the end. But now the emails were able to become the hero. And it made me so happy. I mean, I felt bad that you needed to go back and rework blogs, but you can see just how powerful it can be that one rule can be applied to emails, it can be applied to captions, reels, YouTube, it does not matter what format your content is, always bring it back to that and you’re going to find that it’s going to become so much more magnetic. And speaking of the How do you want them to feel that is the perfect segue into our last point, point number five, which is stir up an emotion. So I want you to start shooting into your audience in real time, I don’t want you to create from a bubble, I know that often we need to create our content in advance, it can feel like we’re in a bubble. But it’s really important that we connect with them emotionally. And we somehow channel them while we’re creating this content. Because our energy, believe it or not, is infused in our content. So even if you create it way in advance, it’s going to hold that energy, whatever energy you had, when you created it, people are going to feel that when you share it, but if you’re just tuning through, like churning and churning through your content, you know, just to check a box like you’re like, oh, I’ve got 30 posts, I’ve got a right. Okay, let’s just smash through the hollyhock. Yes, I just did, like 30 posts in three hours, and you were not feeling anything, when you were creating that content, we have got a problem, that content is unlikely to be magnetic, because you weren’t tapping into your own magnetism while you were creating it. Okay, so this is a huge one, I mean, look, we can be tuned in and we can be infusing emotion into our posts, and then it’s still, you know, get crickets, like, it’s just how it is, you know, depending on what time you post, maybe the message didn’t really resonate at the time you shared it, maybe the algorithm, you know, there’s so many reasons why it might not. But my rule for myself is that my base standard is tapping into that emotion. Okay. And the way I do that, I mean, there’s a few different ways that I do it. Sometimes I just sit and I’m like, Okay, what does my audience need from me today? What are they going through?
Sometimes, if I’m struggling to do that, I might even go back in time and like, Okay, what did Kat really need five years ago, when she was, you know, burnt out as a copywriter and trying to figure out what to do next. And then that will help me tune into something, I’m maybe I’ll journal and kind of put myself in my audience’s shoes or, or reconnect, I might connect with my, my mission and my vision. And the reason why I’m doing all of this so that when I sit down to write the content that is infused into it, so there’s no right or wrong way to do this. Like the only wrong way to do it is not do not care to just put content out for the sake of it. Honestly, energy is it’s so underrated. And I’m going to be talking about it a lot more moving forward. Now, if that doesn’t resonate with you, I get it. You know, you can either be intrigued and keep listening and hopefully, eventually, something you might see what I’m talking about. Or if you’re just like, Oh, hell no, I just want strategy, don’t talk to me about energy, well, then this is probably gonna be their own podcast to be listening to because I have really looked at my own journey and the things that have made the biggest difference. And while the strategy was always important, I had to put way more work into the energy into the self belief into making sure my why was really connected with what I was doing. And those things that energy, whether I was fully in self belief, or completely like, you know, spiralling out of control with a lack of confidence imposter syndrome, that those were the variables that really affected my results, because the strategy was always there, kind of thing. So what I was I actually trying to say, just gonna be more of this. We’re gonna talk more about magnetism. We’re going to talk more about energy and how who we are on the inside is just really, that’s all it’s about. That like the strategy and the systems just helped bottle up your special sauce, your unique, you know, genius and perspective. So the real work happens on the inside. And then I’m here to really try and connect that to the outside using these systems and these strategies.
So I hope, hope that sounds good. And I hope this was helpful today. As I said, if you want to check out expert status content, head to personalbrandingproject.co/content, I’ll include links to all of the other bits and bobs that are going on at the moment in the show notes. And as I said, if you want to follow the experiment, then come on over to Instagram @iamkatelizabeth, to get the scoop. And if you haven’t reviewed the podcast yet, and you’re finding it really helpful, can I ask you to Pretty please go leave a written review, it makes such a huge difference. First to my fragile ego and self confidence, but also to get the word out to other entrepreneurs who need to hear this message because Apple doesn’t really care about your podcast unless it has reviews. Alright, well, thank you so much for listening, and I will see you not I won’t see you. You’ll hear me next week, as well as in the bonus episodes that are coming, chat soon.