And I believe we’re all creating a business that not only pays the bills, but also lights you up, supports your dream life and makes the world a better place. Sure, I’m an idealist, but I’m also living proof.
Back in 2013 I had what I call my quarter life crisis. Due to crippling anxiety & depression, I gave up my ‘dream’ career in musical theatre and promptly had the rest of my life fall apart. Divorce, bankruptcy, nearly dying. You name it, it happened that year! And yet when everything came crashing down, I was given the opportunity to re-write my story.
The world might be telling you you’re lucky just to have a job and food on your plate, but I happen to know you are meant for more. And by staying stuck in a day job you hate (or that underpaid, overworked prison of self-employment you may have created like I did), you are selling yourself short and robbing the world of your brilliance.
If reading this gives you that little niggling feeling in your stomach (or chest – that’s where I get mine!) then I’m really glad you found me. Because building a personal brand saved my life and now I’ve made it my mission to help you do the same.
Without the right kind of support or guidance, it can be a long, messy road (not to mention costly!) but a customised roadmap, a cheerleader – who also knows how to dish out tough love when needed – and the tools you need, it’s actually really fun and way simpler than you’d think.
I might not believe in settling, but I do believe in the following list to my core and use them to guide my own life & business as well as serve my clients.
“Working with Kat is the best thing I have done for my business.”
Before working with Kat I really struggled find the right words to explain what I do. I always felt stressed that my brand messaging was unclear and how that would impact my positioning online. She helped me create clear and consistent messaging across my entire brand. With her support, I not only feel more confident but am getting so many more conversions in my business.
– JEN BEATTIE, ONLINE BUSINESS MANAGER
While my job is to help you communicate all of the magic that is you, I don’t rely on magic to help you do that. I follow a framework that I call The In-Demand Brand Blueprint.
It breaks down into 5 pieces, the first being GET CLEAR where we identify your ideal client and special sauce. Then GET SEEN is about your visibility strategy, GET HEARD focuses on positioning you as an expert, GET PAID makes sure there’s a strategy to turn superfans into clients, and REPEAT is about learning from your results and showing up again and again to create that compound interest.
Oh, and here’s the other thing: each of those steps usually requires some work on your mindset too, removing any limiting beliefs that are keeping you stuck, hidden and playing a small game. Strategy + Self-Belief = Results!
Let’s be real. You want a coach who not only leads by example (has successfully run a service based business, launched courses & podcasts, attracted hundreds of thousands of eyes to her content through SEO, and has worked with clients all over the world) but also brings training and a diverse skillset to the table.
Copywriting, course creation, evergreen funnels, selling from stage, YouTube SEO, podcast marketing… I’ve studied it all and applied it to my own brand so you don’t have to. My mission is to provide you with the information, tools, resources and training you need for where you’re at today so you can avoid overwhelm and focus on taking the action steps that will lead to huge results.
Depending on the stage of business you’re at, the goals you’re wanting to achieve and the budget you can dedicate to bringing them to life, there are 3 ways we can work together to build your personal brand. Here’s a quick snapshot of them!
A 12-month program that pairs my signature self-paced course with community, live coaching, tools & templates.
If you’re done DIYing and want brand strategy in record time, 1:1 Strategy Intensives for brand, marketing & sales foundations are where it’s at.
Got the strategy but need the words to bring it to life? If you come to me with a clear brief, I’ll get your copy written in a day so you can use it to start landing clients.
To unlock the free masterclass, “How to Become the Go-To Expert in Your Niche Without Working to the Point of Burnout” simply pop your first name and email below and click that big button!