10 Simple Steps!
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Been thinking about starting a YouTube channel but have no idea where to start so you just get overwhelmed and keep putting it off? Well, you’re in the right place. I started my YouTube channel just over two years ago and when I started I didn’t really know what I was doing and it took me a really long time to figure it out. But after all of my mistakes and learnings, I have figured out that there is a very simple process to starting a YouTube channel and I am going to give it to you in this video. So by the end you actually know what to do next and you can get your channel up in no time. By the way, my name is Kat and I’m a personal branding coach, copywriter and actor. And that’s all you need to know. Let’s just get started. So the first thing that you need to do before you study YouTube channel is just figure out what it’s even going to be about.
Full disclosure, when I started this channel, it was quite different to how it is now. It was just for actors and it was all about my own experience and that’s because I wanted to share what I knew, so I highly recommend it. That is a place that you start, so something that you’re really excited about and you think you know a lot about if it’s going to be educational, but otherwise if it’s just about entertainment, then create the stuff that makes you happy and that potentially makes other people happy. And trust me when I say that starting is the important part, so you don’t need to know exactly what it’s going to look like. It doesn’t have to be super specific. Everyone’s like, pick a niche. Yes, eventually you’re going to want to niche down. If you want to create a channel that’s more profitable, but for the time being, just get it out there and have a bit of an idea of the kind of people that you want to reach with it and then do some experimentation.
Okay, so just pick a topic, whatever that may be, and stick with that for the time being until you know more. Step number two is I want you to set a goal for yourself that’s within your control. So one of the reasons that I am still doing this channel today is because I set a goal back in the beginning that I wasn’t going to give up on my channel until I’d created 100 videos. I do have my partner to thank for that because he knew that I could get bored really easily or more importantly discouraged really easily and therefore not continue. But I’m here to tell you right now that showing up consistently on YouTube is one of the biggest keys to learning and growing and improving and reaching a bigger audience in time. So set a goal for yourself that you know is a little bit scary but is going to keep you tough and committed even when your views are low and you’re struggling a little bit because in the beginning it can be a little bit disheartening when you put so much time and effort into a video and maybe you end up with five views or 25 years.
But I want you to know that it doesn’t stay like that forever. Okay. I’ve been there. Things are different these days, but it’s all because I committed to a goal that was in my control. I when I say in my control, I mean don’t choose a goal like I want to hit 10,000 subscribers because that’s not something you can easily control. You don’t know when you’re going to get that. You will very likely get there eventually if you stick at it long enough, but that kind of goal, that’s out of your hands is something that’s not going to motivate you. Whereas hitting like a hundred videos or even if it’s 10 videos for you, that is enough to push through the pain and just do what it’s going to take to make your channel happen. Step number three is to do a giant brain dump of video ideas based on your topic.
So it’s really important ahead of time to have tons and tons of ideas and buy tons and tons. I mean like at least 50 video ideas because once the thing’s rolling and like if you haven’t planned ahead for what kind of videos you want to create, you’ll likely lose motivation and you’ll just stop. So, and also, if you can’t think of like let’s say 20 video ideas off the top of your head, it may not be a topic that you can stick with. Like you need enough material here. So that’s why it’s important to do that brain dump. Now it doesn’t mean you’re going to have to make all of those videos, but you want to know that the ideas come easily because that’s a sign that you’ve picked the right topic for yourself. Next up, I want you to brand your channel. So it’s like, it’s not that complicated.
One of the things is you’re going to pick a name for your channel. So it might be something that’s like a more of a brand name. So something separate from you. It might be your own name. You’ll see that mine is like just literally Kat Elizabeth personal branding coach ’cause it’s really easy for people to find me. That’s gonna depend on you, but whatever you do, just make sure it’s easy to remember. If you use really complicated spelling, like you switch like an S for a Z, then it can make it harder for people to find you and you’ll see you might get sick of it over time. So simple is generally best here. Don’t overcomplicate it. And then the other thing you’ll want to do is create a channel banner for yourself, which just basically is going to have you know your name, what the channel is about, how often you post is a good idea.
And a photo of you is generally also a great idea just so people, the second they land they get a really quick snapshot of what to expect from you. Next up we’re going to start narrowing in on the video ideas that you’re going to create, especially for your first videos. And so we need to check, like we’re kind of going to validate that your ideas are… Are good. So one thing that you can do is do a little bit of competitive research. So you’re going to go and when I say competitor, I don’t mean real competitor, I just mean that creating similar content to what you think you want to create and have a look at their channel and look at the videos that are doing really well. See if they are creating any videos like the ones that you talked about and see if they are in the more popular zone or not.
When you go to someone’s videos, you can always sort by popularity and I find that really fascinating because the ones that are super popular at the top are really ugly. You know, it’s a good clue that it’s what people are interested in. Whereas when you scroll to the bottom to the least popular videos, there is a good chance that the audience, their audience isn’t super engaged with that topic. Or it could be that they didn’t frame it in a way that sounded exciting, which is a big part of video creation. It’s one thing to create a good video, but you have to make sure you’re creating videos that people want to click on. So that’s where creativity with naming your videos and creating thumbnails is really important. But I’ll do a whole separate video on that because it’s a topic of its own. The second way that you can do research is by doing keyword research.
And don’t worry, it’s not super technical. I’m not going to give you like a really like intense algorithm or anything like that. All I’m going to want you to do is like first of all, YouTube is a great place to start. So if you type the keyword in that you’re looking for, so let’s say like brownie recipes, when you type that into the YouTube search bar, it’s going to come up with other ideas of what people are searching for. And like that’s already a good clue that people are looking for those things. You can also put a plus sign, then space, then brownie recipes, and it’ll show you some keywords, some long tail keywords, so like full sentences that start with different words and then have brownie recipes in them. So this is just a way of like scrolling through and see if there’s any creative approaches.
Like it’s some different ways that you could frame your video that people are actually searching for. And if you want to take this to the next level, I highly recommend grabbing the application Keywords Everywhere. These days, it’s no longer free, but it’s really, really cheap to use. And what it’s going to do is show you how many people are searching for this topic each day. And that is Oh, sorry, each month. And that is really important because then you can easily see how popular things are. So you might have this really great sounding keyword, but if no one is ever searching for it, it’s probably not going to get you found. Um, and it’s also probably looking may not be something that people are really interested in. So you want to find like a sweet spot where you know at least a hundred searches are happening per month for this video topic to make sure it is relevant and then hopefully eventually people find yours.
Next up, I want you to choose your first five videos that you’re going to create and you’re going to outline them. So you don’t need to script your videos unless of course like you’re doing an actual scripted like entertainment type video. But if it’s going to be a video like this, you actually don’t want to script it, but you do want to have some bullet points for yourself. Now if you want, I have a free video script template that you can download via the link in the description that’s just going to show you the kind of structure you can use to make sure that you cover everything you need to and you keep yourself on track because it’s very easy to ramble if you don’t have any sort of guidelines. And then once you have outlined those, you can shoot your first five videos. So literally you’re just going to sit in front of your phone or your camera, record them.
I recommend recording in smaller chunks and then piecing them together because it takes the pressure off you having to get a perfect take. So this is how I always do it. So I’ll do section by section and if I mess something up, I just go back to the beginning of that section. And I redo it. Whereas if you try and like get through this entire thing, you’re going to seem stressed. You’re going to hate watching it back. If you see mistakes, like give yourself a little bit of breathing room, but also remember it doesn’t have to be perfect. Some mistakes are totally fine. We expect it. We actually don’t like watching videos that are too perfect cause it feels fake. So give yourself a little bit of margin for error as far as like making little blips saying the wrong thing. But if your video gets way off track and like you’ve got, you’re going in the wrong direction, bring yourself back on track and keep going.
And then finally you’re going to edit those videos together and just remember, keep it simple. You don’t have to make it super fancy. Just cut out anything unnecessary like big mistakes if you sneeze or cough and just tighten it up as much as possible. Keeping in mind that people’s attention spans are really short. In fact, I don’t even know how many people are still watching this part of the video right now because that’s how YouTube works. Then it’s time to upload your videos to YouTube. You’re going to want to make sure that you’ve done your little custom thumbnail, which includes a little bit of text about what your video is about and ideally a photo of yourself because they just get better clicks. If you, if you share a thumbnail that just has text or a photo of something else other than a smiling human, you’ll generally find less people click on it.
And it’s up to you if you want to schedule all your videos or if you want to publish them all at once, I do recommend that before you announce your channel to the world, have a few videos there, so at least three videos so that when you get everyone excited about your channel and they go there, they don’t just watch one video and then go up. What? What else? Because they may not come back. You want to give them a few videos to give a bit of a cross section of what you’re going to be talking about so that hopefully once they’ve seen all three of them, they’re like, Hmm, I like this. I’m going to subscribe and then we’ll likely to hear about your future videos as well. And it’s something that I highly recommend is that you promote the hell out of your videos. Do not rely on YouTube to do this.
The… YouTube is not going to promote your video for you unless you happen to go viral. So it’s really important to tell everybody about your videos, especially in the early days like you’re going to want to share it with friends and family. Anyone who listens. You might want to, you know, text a few people and say, Hey do you mind looking and giving a thumbs up and a comment just to generate a bit of, you know, engagement shared on all your social media feeds. Share it with your email list as well. You might want to upload it to your blog so that it’s sitting there, you know, cause you can embed your video to your blog and then you’ve got it sitting there as well to generate a little bit more traffic. But just remember like you can’t sell a secret so you really do need to do the work after you’ve uploaded the video to actually tell everyone it’s there because otherwise no one is going to find it and once again I’m going to remind you, embrace imperfection and stay consistent.
These are the two most important things. If you get stuck up in perfection, you’re less likely to continue. You’re not going to enjoy the process. You’re going to make all these excuses about why you shouldn’t post this video, why you should take a break. Don’t do that. I want you to commit to just being messy, getting your hands dirty and putting out your videos every week or every month, whatever schedule it is you’ve committed to, no matter how you’re feeling because this is the key to growth and success on YouTube. Trust me, there is no other way around it. And if you need extra support, come and find me in my free Facebook group because I do share some extra trainings there and I can point you in the right direction of some extra resources or if you are really keen to take things to the next level with your video, um, not just YouTube but using video as a whole for your branding. So live streaming and you know, you know, diving deeper into what a really great video is all about and also all the SEO stuff that’s really important for YouTube. Then check out my course Video Made Easy, I’ve linked to it below as well as a special promo code just because you’re one of my YouTube subscribers and I love you. So that’s all for now. Thank you so much for watching. And if you do launch a YouTube channel as a result of watching this video, share it with me. Come back, post it in the comments, and I’d love to celebrate with you and check out your first videos. All right, well thanks for watching and I’ll see you next time. Bye.
Kat Elizabeth is a personal branding coach and copywriter who helps entrepreneurs and creative freelancers become the go-to experts in their niche. She started her professional career in musical theatre before writing and producing her own cabaret show which led her to uncover her love of branding and marketing. For 4 years she worked as a freelance copywriter before moving into course creation, building her own personal brand on YouTube and starting to coach others do the same. Nothing makes her happier than helping other purpose-driven humans get paid to do what they love (and change the world while they do it!)