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EXPERT STATUS EMAILS

Ready to turn your stale list of subscribers into raving superfans who see you as their trusted go-to expert?

Expert Status Emails will give you the step-by-step training & proven templates you need to write impactful (cash-generating) emails even if you’re not a confident writer.

LET'S LOOK AT IT ANOTHER WAY 👀

You know that anxiety you feel knowing that your newsfeed is only getting more crowded

Less and less people are seeing your content

And unless you “change with the times” (buh-bye feed posts, hello constant reels)… 

You’ll eventually all but disappear from your followers’ feeds?

EMAILS DON'T MAKE YOU WORK THAT HARD.

There’s no algorithm. No rules about how to format your content. And you know that your subscribers are actual humans.

Email is low effort, low-pressure, feel 👏🏻 good 👏🏻 marketing 👏🏻

ON A SCALE OF 1 - 10...

...how confident are you that your current marketing efforts are bringing you a tangible - TRACKABLE - return on investment?

No judgement. Most entrepreneurs are stuck on the content hamster wheel, too scared to get off, but not actually sure if what they’re doing is actually working. This applies to any sort of content marketing but ESPECIALLY for email marketing.

But before we dive into how to fix that, let me know which of the following entrepreneurs sound most like you…

1

2

3

THE INVISIBLE EXPERT 

Has Strategy + Support but not the Self-Belief

You know what to do and even have the systems & tools you need to make it happen… but you’re lacking the confidence to actually show your face. Lots of ideas and planning but no imperfect action, no hitting publish, and therefore, nearly impossible for potential clients to find you.

THE INCONSISTENT EXPERT 

Has Self-Belief + Strategy but not the Support

You’re actually pretty savvy when it comes to strategy and confidence isn’t a major issue for you, but you lack consistency. When you show up, your energy is 🔥 but shiny object syndrome and overwhelm keep you from building momentum. Sticking with it feels like much too hard work.

THE OVERWHELMED EXPERT 

Has Support + Self-Belief but not the Strategy

Between your confidence and support system, you probably show up with a ton of conviction, but the issue is you have so many ideas you don’t know what to stick with. You keep throwing spaghetti at the wall hoping something sticks (and may be burning yourself out from doing way too much) so results are minimal.

Whichever you chose, cut yourself some slack.

This isn’t about you “failing” – it’s simply that you haven’t had all the pieces in place (yet!) to reach your full potential. And that is exactly what I’m on a mission to help with!

"Before Expert Status Emails, I despised writing emails!"

…It was a daunting task and I felt like I was WAY too clumsy at writing to ever get to a point where I could get people to open my emails- let alone ever sell or promote myself via email. But after taking the course I found something odd happening…I actually started to enjoy myself. Selling my services via stories and using the methods and prompts Kat provided, I found myself tuning in to the rhythm of email writing in a way I never had before! I’m ecstatic and find myself mentally composing emails even in my off time. Thank you so much for this gift of confidence you’ve given me, Kat! 

— MORGAN POTTER, BRAND PHOTOGRAPHER

WANNA KNOW THE SECRET TO BUILDING AN IN-DEMAND BRAND?

There *is* no secret. But it's easier to sell 'secrets' than the truth.

🎤💥 (that’s a mic drop… you got it, right?)

And the truth is this:

Meaningful results come when you have 3 key ingredients 👇🏻

And no number of swipe files, fill in the blank email templates or click-bait subject line generators will ever make up for these 3 elements.

Now not many people want to hear this because they’d rather keep chasing magic solutions than do the work to lay these 3 foundations. But that’s good news for you because it means by committing to this work, you’re going to set yourself apart from the crowd.

Oh and there’s some even better news…

BREATHE. SMILE. GET EXCITED. BECAUSE...

You don't need to be an amazing writer to create emails that turn subscribers into paying clients and raving superfans.

If you’ve been telling yourself that email will never work for your business because writing’s not your thing, then it’s time to re-write that story. The way I teach emails, creativity will come easily and what you write will be naturally engaging. Your subscribers will LOVE you.

In this program, you’ll overcome those mental blocks that have been holding you back, learn how to write impactful emails that change the game for your business, plus get step-by-step instructions on how to set up the most important sequences for your email marketing strategy.

Expert Status Emails

Start writing emails that turn subscribers into superfans (and paying clients) thanks to fluff-free training, proven templates and a toolkit to remove all the guesswork out of email marketing.

What You'll Learn

This program is designed to be immediately actionable. No overwhelming theory that only confuses you and keeps you stuck. If you want, you can complete and implement what you learn in one afternoon. In other words, give me 3-4 hours of your time, and I’ll give you what you need to create the only content strategy you’ll ever need.

PART 1: THE TRAINING

Simplify email marketing strategy + write epic emails

While everyone bangs on about the importance of content, they rarely talk about the role it plays in our businesses. That ends today!

In this module you’ll…

PART 2: THE TOOLKIT

Get your hands on some game-changing tools for writing emails

Know what most email marketers struggle with most? Getting emails opened and knowing how to confidently segue from story to sales pitch (cringe!) That’s why I created some toolkit items to help with both of those things and more.

PART 3: THE TEMPLATES

My structure + your words = nurturing and selling on autopilot

Writing engaging emails that get opened is one thing. Turning your readers into paying clients is another – which is where strategic email sequences come in. Automated emails that can warm up your audience, pitch to them, and even “clean up” your email list to get rid of dead weight messing up your analytics.

So you’ll be getting… 

PART 4: THE TUTORIALS

Watch me customise + set up these sequences in action

If you’re not super email tech savvy, don’t fear! You’ll get to watch over-the-shoulder tutorials of me setting up a new account in ConvertKit (my email service provider of choice) so you can see how it all connects. Oh and don’t worry, you can use any email provider of choice – I just won’t be able to provide walk-throughs for all of ’em!

This includes…

For those of you that like numbers - one decision alone increased my email list by 100%! Kat held me by the hand (sometimes with some much needed tough love) and helped me get everything in order that led to growing my email list and finally landing clients.

— MAKEDA ANDRWS (COACHING CLIENT)

Dedicate an afternoon to Expert Status Emails and immediately start sending emails that establish you as your client's go-to expert.

You have everything you need to create impactful emails.

So… are you ready to take advantage of one of the most profitable and reliable marketing strategies available to you? There are literally no more excuses to avoid it 😉

Here’s what happens if you decide to click “Enroll Now” 👇🏻 

First...

You’ll fill out your details and choose your payment method (keep an eye out for a special offer too!)

Then...

You’ll be shown a confirmation screen with a downloadable receipt (it’s also emailed to you)

Et voilà !

Check your inbox for login details to the learning hub where you can start bingeing the program! 🎉 

14 Day Money-Back Guarantee

Investing in anything new can be scary, so to remove the risk for you, I offer a questions asked money-back guarantee. That simply means that if you’re not happy with the program for some reason, all you need to do is email Erin at support[at]personalbrandingproject.co who’ll send you quick feedback form to fill out before issuing your refund. We do this to ensure we make the program as good as it can be and our marketing as accurate as possible. Fair, right? 🙂

Will Expert Status Emails Work for Me?

Real talk time. This is a program that combines education as well as tools, templates, tutorials and structure to ensure you implement what you learn. That said, it’s not a magic pill. So if you’re not sure whether Expert Status Emails is the right solution for you, here’s a cheatsheet…

WHO THIS IS NOT FOR:

BUT THIS IS IDEAL FOR YOU IF:

Meet your coach

Oh hello! Have we met?

I’m Kat, founder of The Personal Branding Project. Copywriter turned personal branding coach, and OBSESSED with content strategy that gets you seen, heard and paid.

I know what it’s like to feel invisible. Like you’re just another number. And like you have no power to choose who you work with and how much you charge. It sucks! It’s why I turned my focus to personal branding, first by building myself a platform that helped me attract dream clients, opportunity and revenue I couldn’t get as my industry’s best kept secret… then to building programs that help you do the same.

And this one is the perfect place to start. I’m SO excited you’re thinking about enrolling.

PS I’m also an education-addict who studies aaaall the things to make sure I’m giving you the absolute best.

LET'S RECAP, SHALL WE?

The regular price of $147 wasn’t a number pulled out of thin air. If you do the work inside of Expert Status Emails, you will leave with:

FAQs

You've got questions? We have answers!

It begins as soon as you enrol and you’ll have lifetime access to it so you can refer back to the training whenever you want! (Plus the bonuses + tutorials, of course!)

As long as you consider yourself a service-based personal brand (coach, consultant, done for you services, strategist or even speaker) this program will allow you to create impactful content that resonates within your audience. (Technically this could work for product based businesses too, but it’s been designed with service providers in mind!)

If you’re not happy, I don’t want your money, but I *would* like your feedback. So we have a 14 day questions asked guarantee which means as long as you email Erin at [email protected] within 14 days of enrolling and request a refund, we’ll send you a short feedback form to complete and then return your investment. Your access to it will be removed and you’ll be asked to delete any files you downloaded.

We’re lucky enough to have a very international audience and USD tends to be the most commonly used currency, so to keep things simple, all our digital products are sold in USD.

Expert Status Content is fully self-paced and has been priced to make it as accessible as possible which means no additional support is included. If you’re looking for more of a hands-on experience, check out Seen, Heard, Paid Academy or Kat’s 1:1 offerings.

Don’t see your question in the FAQ’s?

We’d be more than happy to answer your burning questions about Expert Status Content or anything else we offer! You can email us directly at [email protected] or send Kat a DM on Instagram at @iamkatelizabeth

© 2021 THE PERSONAL BRANDING PROJECT  |  TERMS & CONDITIONSPRIVACY POLICY

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