Personal Branding, Podcast

Metrics that matter: how to track and optimize your brand’s success

Find yourself putting out content and wondering whether you’re actually doing it right?

So many entrepreneurs and content creators get caught in the trap of doing the things they committed to – for a long period of time –  without ever properly stopping to learn from their results.

Whether it’s social media and website analytics, sales metrics or even the success of your clients or students, there is SO much to be learnt from the data. But because it sounds intense (or boring) it gets ignored.

In today’s episode, I’m diving into why these metrics matter so much and which ones to be paying attention to so you not only improve your results but also speed up your rate of success! Not so boring anymore, huh?

Wanna take things a step further? Grab a copy of my In-Demand Brand Blueprint to see how this pillar of the framework fits in with the bigger picture!

👉🏼 https://personalbrandingproject.co/blueprint

Read the full transcript 👇

You’re listening to Episode 30, Metrics That Matter, how to track and optimise your brand’s success. So I talk a lot about reading the data, looking at your analytics and the results that you’ve had in order to make decisions about what to do moving forward, how to optimise and improve. But I’ll be honest with you, it took me a really long time to figure out that that was something I was supposed to do. And it also took me even longer to really hone in on the metrics that actually really did matter. Versus the ones that were, you know, perhaps vanity metrics, ones that made me feel good, but didn’t necessarily have much to do at all with my business growth. And I think if you are ever sort of putting things out there and just going, how do I know if this is working? Am I doing it right? Then this is going to be a really helpful episode for you. So let’s just dive in. 

Welcome to The Personal Branding Project. I’m your host, Kat Elizabeth, an actor and personal branding coach who is obsessed with helping creative entrepreneurs like you build personal brands that change your life for good from attracting bigger opportunities, more joy and freedom in your life. And the ability to get paid to do the things that you love most. Each week, I’m bringing you inspiration, practical advice and the occasional dose of tough love. So you can stop dreaming and start doing what it takes to make those dreams a reality.

Welcome back, I hope you’re doing well. So happy that you’re here again, or for the very first time. If so, welcome. We are diving straight into something fairly meaty, and it may be a topic that intimidates you a little bit that you normally avoid, because you’re like, I’m not a numbers person. I’m not a nerd, don’t make me think about this stuff. Well, I am here to tell you that it does not matter that you’re not into numbers, you don’t have to be super nerdy or techie to get into this stuff. Learning about what we’re talking about today, these metrics that matter, this is going to be the key to speeding up your brand’s growth, okay, because when we really understand how to read the data, read the results that are coming in. We can make tweaks, we can improve, we can optimise, we might even stop doing things that aren’t working that can save us more time that can save us resources. 

So this is something that is for absolutely everybody. And even if you’re not the person who’s going to be paying attention to these metrics, like still, still listen anyway, because it’s important to know these things, even if then you outsource it to somebody on your team, what we’re going to be doing so what I’ll give you a little bit of context first. So in my in demand brand blueprint, the framework that I use for building a profitable personal brand. There are five pillars you probably if you’ve listened to the last couple of episodes, you’ve probably heard me mention them. 

So this thing that we’re talking about today, these metrics, this happens in pillar five, Repeat, but we’re going to talk about it now. Because chances are like even though we need to absolutely go back and we need to make sure all of those pillars are in place, you’ll probably already be marketing your brand. We’re also at a time of year, where what if you’re listening to this in the present time rather than the future. Hello, future people, then, you know, it’s the end of the year, and it is time to start looking back and going okay, what did I learn from this year? What did I achieve? And what do I want to achieve next year? What is my vision? I just ran a workshop, sort of like a bonus workshop for people inside of my paid community, The Collective the other day, and I was talking about how it’s one thing to learn from mistakes and choices that we’ve made. But what is learning if we don’t actually apply it to how we’re going to do things differently in the future. And so just a tiny little section of that workshop was really looking at what were those painful, potentially painful lessons from the year? And then how are you going to use that to do something differently in the new year? Is it that you know to read certain signs that maybe you ignored in the past like for me, it took me years, I mean, look, some of it happened quicker, but some of it, some of it took a little bit longer, I guess honed my spidey senses.

When I was copyrighting all the time, I started to get a feel of warning signs from people who I just knew they were not my person. I was like, we are not supposed to work together. It used to take me till midway through a project to figure that out. Eventually, it was the first email that I was able to figure it out. And I was like, no Bye, Felicia. So like that is an example of a lesson where I’ve you know, sometimes I’ve learned it the hard way, but I was like, okay, this is interesting, I’m going to take note, funny how, every potential client that has done this particular thing or said this particular thing when we’re first chatting, ended up being a problem client. So that’s just one random example. But I guess why I’m talking about this is, I want you to take some time out right now. And instead of just, because it’s very tempting to just stop beating yourself up about all the things that you didn’t achieve all the mistakes you made, and I just want to go Whoa, whoa, Nelly, can we not do that? Can we not do any sort of beating up or punishing? Or shoulda woulda coulda? Can we instead take the lessons? If there are things that you haven’t done, that you wished you had done? I want you to simply look at why you didn’t do it? What was the obstacle or obstacles that got in the way of you doing this thing? And how can you set yourself up for success in 2021, to guarantee that you actually do the thing? And same with those painful lessons going cool, this was painful, this hurt. What am I going to do differently? Am I going to set a new rule for myself? If it was to do with boundaries, maybe I’m going to use this one as an example because it I think it resonates with so many people, you know, you saying yes to way too many things and then it ends up compromising some of your personal goals, because you end up giving all your time to everybody else, and you never even hold an appointment with yourself. So maybe you learn from that and you go, okay well that was painful, I don’t want that to happen again, I want to make sure I actually achieve all my goals. So maybe I’m going to set some calendar rules for myself and there are certain no go zones in my calendar where people cannot book appointments on Wednesday afternoons and I will never take more than, you know, two zoom meetings in a day, something like that. Sort of getting off on a tangent right now but don’t worry, I’m bringing it back in. 

So those are some of the lessons we can be learning from but now I also, this isn’t about lessons, this is just about learning from the results of everything that you are doing and using them to guide you moving forward. In this Repeat phase of my framework, Repeat is really just about looking at everything that you did in the other pillars of the framework, which is Get Clear and Get Seen, Get Heard, Get Paid. We look at all of those things and we’re like, cool, is this still working? What worked best? Where can I do more? Where should I be doing less? Is this all still in alignment with my goals? Am I actually still heading in the right direction? Do I need to adjust course? And then off we go again. 

So it’s really important to actually know which metrics we should be paying attention to here, because they’re obviously there’s a lot of, there are a lot of things we could potentially be tracking. I’m always about trying to create some sort of framework for myself, like it’s for you but it’s also for me to make sense of what I’m going to be talking about because otherwise I just get very overwhelmed. So what I’m going to be talking about today are three kinds of metrics. There are so many other kinds and by the way, we should make this a drinking game, every time I say the word metrics, take a shot, you’ll be under the table in no time. But these three kinds of metrics, the ones that I’m going to be saying are the key metrics to actually building a profitable brand. There are all sorts of other ones that might be kind of related still, but let’s just keep it simple today. So there’s three kinds of metrics, we’re gonna have marketing metrics, sales, metrics, and impact metrics. I’m still saying metrics. Is it annoying you yet? So let’s just dive straight into the first one. 

So marketing metrics. And what I will say is, this is something that I build into my programmes now and if you’re not working with me, I mean, you should be, I’d love that. But if you’re not, please do this. Once you know these things, don’t just be like, cool, that’s good to know and then just do it, you know, haphazardly. I want you to set up some sort of system for actually doing this regularly. Because until it becomes a habit that you do all the time, it’s not going to have the desired effect. Doing this once in a blue moon is not really going to affect the trajectory of your business and your success. Okay, so that’s, that’s just my little side note. So marketing metrics are really about the content that you’re putting out there and the relationships you’re building, and really looking at the ones that are potentially actually going to build your brand in a meaningful way. So you know, we talk a lot about vanity metrics being these numbers that potentially like they look good, but they don’t actually necessarily have anything to do with behind the scenes success. So for instance, getting likes on Instagram or even getting followers on Instagram doesn’t mean very much, like obviously there are people with tonnes and tonnes of followers, but they’re not necessarily buying. I’m sure you heard that story about there was this influencer who had I don’t know who like was it millions of followers, she was on Twitter, she launched some merchandise line and got like one person to buy a T shirt or sweatshirt or something for 20 bucks. I’m butchering this story but essentially, you can have a million followers and no one buys, if there is this massive disconnect between who your audience are, what they want from you, and then how you’re going to be communicating with them and what you’re actually offering them. So that’s what I want to say about vanity metrics. 

So that’s why it’s also important that we’re not just just looking at marketing metrics. And we’re also looking at sales and impact metrics, because they all work together, as this lovely little system of building your brand. They all need to connect to each other. So the metrics that are going to matter for you, and look, this is going to be, I want you to do some thinking, I’m going to list all sorts of different metrics that you could be tracking, and you need to really decide which of the ones that matter the most to you. Because it really does depend on your own marketing strategy, depends on the platforms you’re focusing on, depends on your audience and where you see the most value. You know, for instance, like you might find that yes, like, you get lots of engagement over on one platform, but it never seems to really lead to sales. But you know that if someone signs up to your email list, then they are probably going to end up being a customer one day. So that’s what I mean about you sort of taking this into your own hands and coming up with a system for tracking the stuff that matters to you. Let’s look at some of the things we could be tracking. 

So a really big one is traffic generated. So this is about how many eyes are getting on your content. Now, the most powerful one, in my humble opinion, I’m sure there’s gonna be people listening to this going, I disagree, and that’s fine, I’m just talking from personal experience. Traffic generated to your website is obviously extremely powerful, because that is some real estate that you actually own and if you have, for instance, like we’re getting a little bit advanced here, but I’m just going to drop it out there, if you have a facebook pixel installed on your website, anyone that visits your website, you could down the track if you wanted to retarget them with ads. So it’s like even if you don’t have their email address, you can still retarget them. So that is a really powerful form of traffic, we want to keep an eye on that. So that is where you would need to have Google Analytics installed with your website, I know that can start to sound really scary but there are specific areas of analytics, you don’t need to know everything, you don’t need to be advanced, you could get the absolute basics of what you need, just through like the Google Analytics tutorials that come from Google, or just like watch a YouTube video or something, but get familiar enough that you can understand how many people are actually finding my website and sticking around? And what are they looking at on my website, this is important to know. And are they just bouncing, the bounce rate means someone lands on your website and then they disappear, like they go away, they don’t stick around. If you’ve got a really high bounce rate, then you know there is a sign that people are finding your website but it’s not what they expected, it wasn’t what they were looking for and that could be an issue as well. So traffic generated is big. 

Now I would say that reach, organic reach is a bit like traffic, sort of, in that it’s free eyes on your content. So organic reach is something to be kind of keeping an eye on but again, like just because you know 10,000 people see a post doesn’t mean anything is going to happen beyond that. So that’s why we really need to know what is the most important metric? What are the ones that are probably going to lead to sales? And what are the ones that just show that oh good, we’re doing a good job of social media, our content’s really engaging. Some other really powerful metrics for marketing, so this is specific to social media… comments and shares. So comments, shares and conversations actually, I’m going to lump those three together because I would say these are the most powerful ones that happen on social media. Comments if people are actually commenting in a legitimate way not like because you’re part of some engagement pod (don’t start me on those) but if they’re actually commenting meaningful comments, not saying ‘oh, you look so pretty’, or like ‘boom’, or something or just like an emoji, but like real things going ‘Oh my gosh, that made me think’ ‘Oh, this is so true. I needed to hear this.’ Okay, that is a sign you’re doing a good job. Okay, your content is having some sort of impact. If they’re tagging their friends because it was so powerful, that’s also huge. Which brings me to shares, are people sharing you’re, like I’m gonna say, okay, like it’s on Facebook and Instagram. I love to use Instagram as my main example, because I just find for my listeners, I feel that Instagram, at least right now is the the primary platform, the most reliable social media platform and the most widely used, but this totally applies on you know, on LinkedIn and Facebook as well. People re sharing your content means like, it did something like they think that That content is top notch, like good enough to share, you know, to risk their reputation for sharing.

And not just because obviously that feels awesome to be like, oh, wow, my content is share worthy. But then it’s reaching a whole nother audience that’s not yours, and really increases the chances of your own audience growth. So, you know, so many people are always like, how do I grow my Instagram? How do I do this? And like, how do I get more followers? How do I get more followers like, really, if you’re playing the long game here and not like because we are not going to talk about buying followers here. If you are playing a long game, I think personally, aside from manual engagement, getting people to share your content is the fastest way to grow. Okay, we’re not tapping into things like Instagram, like suggesting your content and all of that kind of thing. I’m saying stuff that’s within your control, because we can’t control the algorithm. But if someone loves your content enough to share it, that is big. 

And then conversations, so also on social media, and this could be any social media platform where you’re able to have a conversation. If you are getting people into your DMs, your Inbox, whatever that is, or I mean, just getting into like a massive conversation by comments. But I’m thinking more in DMS, because it’s a little bit more intimate and usually, it can lead to a much stronger sort of call to action. Like usually, this can lead to people asking for more information, hopping on a call with you requesting a quote, whatever that might be. Conversations are massive so I want you to be tracking like how many people am I actually having meaningful conversations with in my DMs, because this is also a sign that you’re doing something right? 

Okay, we’ll move on, we’re still in marketing metrics but now I want us to think about emails. Now, not everyone needs a big email list. So I don’t want you to think that because I’m talking about this, it applies to you, I want you to make that decision for yourself, because it depends on your business model. But if you are a business model that does rely on having a decent and engaged email list, then obviously, list growth. So how many email subscribers you have is going to be huge, and then open and click rates. So what percentage of your audience are actually opening your emails and how many are clicking because those ones, the opens and then the clicks are, you know, that’s actually going to be the the factor that plays into how many sales you’re getting, just having, you know, let’s say you have 10,000 people on your list, but only 10% are opening your emails, you know, really, that’s actually an engaged audience of 1000, not 10,000. So that’s where the email subscribers, it could be a vanity metric, whereas open and click right how many people actually are seeing like reading your emails, that is what to keep an eye on. And we can use these open and click rates to really learn about what actually gets people to open, like, you know, set a challenge for yourself, like really push the you know, push the bar is that even as saying? Push something! I just want you to really like don’t get lazy with your subject lines, like we want your emails to get open. So if you notice that some of them are, you know, getting open more than others, like, what what was it that they had in common, you know, start paying attention to the subject lines that get opened versus the ones that seem to have a drop in open rates, because there is something there, there is something to be learned. 

Okay. And then finally, we’ve got things like subscribers on YouTube and downloads on your podcast, so that obviously means something. But that said, this can also be a vanity metric, especially like, well, for me, personally, I’ve got a lot of subscribers on YouTube who I am sure dude, like, don’t even come close to fitting my target audience because I have some really random videos that are ranking very well. Like they made sense to me at the time when I created them but I mean, I have pivoted the channel a couple of times as well. But you know, if I go to launch something, I’m not going to assume that if I put a video out there, like I’m gonna get all these people taking me up on that. Like, I found that YouTube has been more powerful in getting me some other cool opportunities. Like I’ve mentioned before, having like producers get in touch and be like, oh, we’re looking for a host of a TV show like so YouTube has been really powerful for me for that. So that’s something, that’s a metric I’m tracking like ooh, opportunities landed, but it hasn’t necessarily led to lots of clients. I’ve got some clients from there and I’ve got tonnes of people on my email list but again, they’re a bit Higgledy Piggledy, they’re a bit all over the shop. So I don’t want you to get too caught up in subscribers if your content’s been a little bit all over the place. And you know that those subscribers, only some of them actually suit your ideal client profile.

Oh, I just smashed my arm on my whiteboard. I’m gonna keep going though. Okay, so those were the marketing metrics. There’s probably some beyond what I’m even saying but hopefully the juices are flowing at this point. You’ve taken some notes and you’re starting to think okay, what are the metrics that I’m really going to pay attention to in 2021? And how am I going to double down? Like how am I going to speed up the growth or increase whatever it is that I like, you know, get more shares? Okay, so what’s the plan? We want more people to share our content? And we’re reverse engineering it going well, what was shared the most so far? What do people love? You know, if you notice that you’ll follow are resharing some other profiles content all the time figure out why, you know, is it is it the kind of quote that it is, is it the format is it just really share friendly, because it looks really cute, like just tap into that pay attention and start experimenting, you’re not going to get it right straightaway. But if that’s a metric that really matters to you, you’re really focusing on growing your Instagram, then, you know, making your content share worthy is going to be one of those things to focus on. 

So let’s move on to sales metrics, this one won’t take as long, it’s pretty straightforward. Okay, so we now need to be paying attention to where the leads are coming from, and what percentage of them are turning into sales, and then also potentially leading to referrals. And then obviously, tracking our revenues. I mean, I just ran through all of them. But let’s go into a tiny bit more detail. So we need to be paying attention to where the leads come from. I’m talking real leads, I don’t call an email subscriber a lead. I think, you know, when people are signing up and expressing an interest in something in particular, for me, that’s a hotter lead, you know, or I’ve got someone that applies for something like applies to work with me as a coach, if you’ve got someone that request a quote, like figure out to you what a lead really is, so that you can track them. And if you like, everyone on your email list as a lead, that’s fine. But I’m just saying like, you’ve got to decide what that looks like for you. So we want to track how many we’re actually getting, but more importantly, where they’re coming from. So if you are not asking people how they found you, when they get in touch, this is a problem. Because how are you going to know which of your marketing efforts are the most effective? So you need to make sure that if you do have some sort of application form, when people reach out, there is a field that says, How did you hear about me? and hot tip… If you know, Google SEO is one part of your strategy be like ‘if you found me on Google, what did you type in to find me?’ Okay, because then you can be like, Oh, my goodness, I didn’t even realise that people were searching for this, makes sense for me to optimise this page to make sure more people find it. So this is really important. Now we also want to look at, okay, how many for instance, like, what’s another sales metric for you, it might be how many people actually get on sales calls with you, or how many people get to the proposal stage, and just paying attention to those so that we can see the percentage of leads turning into like that next step and then I always like to be thinking, like, there are certain things were like, paying attention to the fact that okay, so this many people got on a sales call with me oh, interesting, like 50% of them were podcast listeners, or something like that. So again, we can see, okay, yes, we’re getting leads from all over the place, but it seems like the highest quality leads who are the most invested in doing this, you know, work with me? They’re coming from this place. Hmm. Okay, so maybe I need to put more energy into this specific marketing activity, because it’s having the biggest return right now. Let’s move on to clients, so how many people are actually working with you or buying from you. So we want to, we want to pay attention to that as well and then we’ve got referrals. So I think this is a really interesting one to pay attention to, like, how many people are coming to you because referrals were a source, you know, and which clients are turning into your biggest ambassadors and do they have something in common like, we can learn so much about who we should really be marketing to, from the people who are our favourite to work with and who are the best ambassadors or superfans for our brand. 

So pay attention to that. And while we’re on this, make sure that they’re rewarded for their efforts, because, you know, it’s a big deal to put your reputation on the line and recommend somebody else. So just make sure that you have a way of acknowledging that and again, like that, you have a way of tracking this so have that as you know, when you say ‘How did you find out about me?’ and if they say like a referral or a friend, make sure there’s a field there to put their name in, so that you can actually reach out and thank them. Obviously, you can have like a formal referral, you know, programme and everything, but if you don’t like this is the bare minimum that you should have. 

And then finally, revenue, so it’s so funny, it took me until earlier this year to finally actually do myself a proper like sales tracking spreadsheet. So bad I’ve always done budgets, like budget spreadsheets for so long and realise that all interesting I’m only like tracking the money I spend, not the money I earned. That is ridiculous. Like the first time I would sit down and think about it was when it was coming up to tax time. Not good, not good, because it’s just amazing. Sometimes you’re doing way better than you even realise, but you’re not even paying attention to that, you’re paying attention to a different metric, like how much money is going out. So it is really important, especially if you’re just starting out, set these habits now, I want you to create some sort of spreadsheet that tracks your monthly sales and then like goes into, and you can sort it also by quarterly, and yearly or year to date, okay, it’s like, I’m sure you could probably find like some freebie to download, actually just have mine inside of Notion they do like a table thing. I also love Air Table, or just do it in Google spreadsheets, like, honestly, anything, but I want you tracking what you’re earning during the month and where that revenue came from. So you know, if you have more than one offering, you can actually look back and see, okay, this was my most successful offering this year, or, like, you know, this, this one had the most profit built in or something like that. So this is going to be really good, because then also year after year, you get to look back on how far you’ve come, because it’s just amazing how we seem to have a selective memory when it comes to all the good stuff. And we just hang on to all of the negative things. 

Okay, so that is sales metrics. Hopefully, that one is pretty straightforward. I know it can be scary and feel gross, because you’re like, Oh, you know, it’s just a side hustle, or I just started, it’s almost embarrassing, like I’m making so little money. Just do it, just face it, because you can learn from it. Okay? And again, like when you got those sales, make sure you’re tracking like, where was the original lead? Like, where did it come from as well. So that you’ve got that full journey to be like, okay, like, this is obviously a successful path. People, you know, find me on my YouTube channel, and then they download this thing, and then they work with me or, you know, whatever your little mini sales funnel is. 

Okay. Now we’re moving on to the one that I don’t think anyone, not anyone, I don’t think most people think about. I know that because I did not originally think about this. I have to credit Brandon Lucero because I’ve been learning from him through his video 4x programme, and he talks about the impact that you want to have like setting revenue and impact goals. And I was like, hold on, what? And it makes perfect sense, because it’s connected to our bigger picture vision and why we do what we do. But we’ve got to find a way of tracking it. So if you want to build like, I think I don’t like to make assumptions, I feel like a huge percentage of you listening right now you you’re doing what you do, or you’re you’re pursuing building a personal brand, because you want to make the world a better place in some way. It might just be about making your world a better place, that is totally fine. You can have your own personal impact goals as well. But for those of you that are like I really actually like I want to transform other people’s lives in some way, help them achieve something very specific, you know, and it could be anything like whether it’s from selling their, their house and helping them find their new dream home, or like giving them like some incredible website, or like teaching them how to cook, helping people’s babies sleep better at night, like any of those things can have a really positive impact in the world, you can make people’s lives better. So we need to be tracking that impact success that we are having, because then that is really the thing that’s gonna make us go Yes, like we’re doing something, right. Like the sales are still suffering a little bit like I’m not making as much money as I’d like and you know, my marketing’s got a long way to go but I started making the world a better place. And that is awesome. So what we need to really be thinking about is how can we track this? Okay, so for you personally, what, like, what do you care about? So is it for you like just how many people you’ve actually worked with? Or is it connected to a specific goal that they have like, you know, how many people have been able to quit their nine to five because of you? Or how many kilos last total? Or how many kilometres run? You know, what are the metrics your audience cares about, or your ideal clients care about? And how can you really track them so that you can be like, Oh, this many lives changed. So this is a huge one. I want you to have a think about this. And it can like it could be like I know that Brandon Lucero talks about this., like he sees video views as one of his impact metrics to track because he knows if so many people have seen his videos where he’s sharing his message and helping instigate some sort of change, the impact has begun. So for me, it could be I could be thinking about how many people have listened to the podcast or you know how many people have watched my YouTube videos. Something I should have been tracking is like how many like DMs and comments and emails I’ve received about the content that I create saying it helped me in some way because that is huge to me, like Just so you know, I do read every single message and I also reply, as I’ve mentioned, unless it’s super creepy, occasionally I get those. But if it’s not super creepy, I do reply, I read it and I often get emotional because it does mean a lot to me. So I know what impact metrics I really care about. And some of them are more tangible than others. But I want you to be able to start doing this now. So figure it out, like what impact do you care about in your own life in business? And what’s the impact that you want to have in your audience’s lives and or businesses. And there are probably going to be some that are connected to the people that pay to work with you like maybe the transformation is more extreme or a bit different than you might also have it for what your free content does as well. But so, we’ve gotten to the end. So to quickly recap, we’ve got those marketing metrics are figuring out the people that you’re reaching the way they’re interacting with your content, you know, the way you may be growing your email list, your subscribers, the downloads. Then we’ve got the sales metrics, so where are the leads coming from? How many are turning into that next step, whether it’s like a proposal or a sales call? How many of them are turning into clients? Or students or customers? How many of them are referring more people to you? And then what is the actual revenue that you’re making? and from where? And then we’ve got those impact metrics that we just talked about. So how many people have you helped? And what is it that you’re helping them achieve? And how can you track it? And also, how can you get your audience to track that too.

That was today’s episode, I’d planned on it being a little quicker, but I’m hoping that the extra information was really helpful. And that you know, if anything comes out of this, that you just at least start paying attention to some things that you weren’t before, so that you can number one, celebrate your successes, because you’ll see that they’re actually happening. But number two, really learn from them and optimise and speed up the growth of your business and your brand. Because you know, what we pay attention to we can actually improve. Whereas if we’re just turning a blind eye to it, then obviously it’s just going to stay the same and it’s just going to start becoming this thing of like, Oh, I’m putting all this effort into my content and nothing is actually happening. It’s like, Okay, well why? If you’re sending out emails but people aren’t opening them, maybe there’s a sign that you need to improve your subject lines of your emails, those kinds of things. 

So if you enjoyed this episode, if you did learn something from it, I would be so grateful if you would take a screenshot and tag me, share it on Instagram stories and tag me at @iamkatelizabeth. And if you haven’t done so already, please go and leave a review. You’ve got two days from the time of this being recorded to submit your review and either share it on stories or email it to me at [email protected] to go in the draw to win some really cool prizes. We’ve got a $100 amazon gift card, we’ve got some copies of the social storytelling method, audio edition, as well as some other little bits and pieces. So you know, you will be rewarded for your 60 seconds of effort to write that review. So get out there and do it.

And have a wonderful week ahead. I look forward to hearing from you and telling me all about those wonderful metrics you’re tracking now. All right, have a good one and I’ll talk to you soon.


Kat is a copywriter, brand & messaging strategist personal branding coach and the founder of The Personal Branding Project whose mission is to help you go from best-kept secret to in-demand brand.


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