If you’ve ever found yourself twisted up in a love-hate relationship with Instagram, torn your hair out because you don’t know what to post on Facebook, or spent any amount of time wondering if social media is even worth the effort… the episode is for you.
I’ve found that social media can be the root of all evil or the cause of so much joy (and connections, sales and more) but it’s all about how you approach it. So in today’s episode, I’m going to walk you through 7 crucial social media mistakes – covering mindset AND strategy – so you can get honest with yourself about what the problem really is with your socials.
If you need more help, be sure to check out the extra resources below. But for now, start listening!
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Read the transcription 👇
You’re listening to Episode 23. 7 Reasons Social Media isn’t working for you (and how to fix them.)
So if you’ve ever asked yourself the question is social media even worth the effort or feel like the algorithms out to get you or maybe social media has just changed so much. And it’s not what you thought it was, this is definitely the episode for you. Because I’m going to cover the most common mistakes I’m seeing on social media, some of them I have made myself, and we’re just going to clear them up once and for all.
So you not only have a better strategy for social media, but also a better mindset, which I’m telling you right now is going to lead to better results. Let’s do this. Welcome to the personal branding project.
I’m your host, Kat Elizabeth, an actor and personal branding coach who is obsessed with helping creative entrepreneurs like you build personal brands that change your life are good, from attracting bigger opportunities, more joy and freedom in your life. And the ability to get paid to do the things that you love most each week.
I’m bringing you inspiration, practical advice and the occasional dose of tough love. So you can stop dreaming and start doing what it takes to make those dreams a reality. Well, hello, it has been a little while. I mean, if you didn’t notice, I know you’re not supposed to say that, you know, bring attention to the fact that you’ve been away for a while.
If you didn’t notice, well. I guess that’s fine. But if you wondered where I was, thanks for caring, I just needed a bit of time. I think most of us have needed a bit of time recently. I feel like from week to week, things have just been so different. One second, you’re like, yeah, it’s all good, things are awesome. And then you start questioning things again, and the spiral continues.
But mostly, I have actually just been really busy doing the things that I’d set in motion a couple of months ago that, you know, are really exciting, like So number one is the the membership that I mentioned, I believe I mentioned in the last episode. So the personal branding collective, which is my new monthly membership, and I opened the doors at the beginning of April. So we’ve had a full month so far.
And so far, so good. I am just loving the members they are, oh my goodness, there are just like, there are people from all around the world, different backgrounds, but all extremely purpose driven and just obsessed with what they do and showing up with an incredible energy. And as much as like I’m there to serve, I also just feel like they are helping me make my life better, as well from from being a part of that.
So really exciting. I’m loving it so far. And then yeah, a lot of other stuff that’s going on behind the scenes that I guess you, you’ll see rollout over the next couple of months. But I’m glad to be back. I’ll be honest, one of the biggest things that I screwed up and I’m telling you this because it’s all going to be connected to this episode, as well as that I dropped the ball on my own plans.
So the way I have always guaranteed that I can get things out on time is by planning ahead for it. That’s creating the content, and prioritizing the work as if I’m a client. So I don’t know about you, but I you especially in the past, it’s not as bad now but I’m still working on it found that I would treat my clients with so much respect, I would I would meet every deadline I’d be early for every meeting.
Like it was like I gave them everything that they deserved. And then I found that I wasn’t doing the same for myself like for my own business, my own appointments like it was the first thing that I’d make a compromise on and it’s not good. Like we actually do need to treat ourselves with the same respect we treat our clients and customers if we want to see any results. So that is that’s one of my big missions at the moment is like you know, what would what would you do for your clients do the same for yourself.
So that is why I got way behind as well on you know, the podcast on YouTube. I just like I stopped making any time for the batch creation was just running around like a headless choke, trying to look after everybody else and not looking after my own brand. So there you go. Learn from my mistake. But I’m back now I’m back baby. And I’m excited about today’s episode because I have been talking to all of my members as well as everyone in the free Facebook group that I have which you’re more than welcome to join.
I’ll include a link in the show notes. And social media is in content creation in general seems to be where everyone gets the most stuck. There is the most like self doubt, paralysis by analysis, perfectionism, like old things come out with this for some reason, so I decided to just tackle it head on. And I don’t know how many episodes this is going to end up being I’m planning a bit of a series on this Because it’s it’s a really important topic. And I think if we can get our heads in the game from the very beginning, we’re going to set ourselves up for success.
But as I mentioned in the title like this is about what people doing wrong. And I’ve made a lot of these mistakes, and I don’t want you to make them too. So we are going to dive into seven reasons that you might be finding that social media isn’t working for you. And when I say working for you, it could be that it like it’s making you stressed, you’re like feeling just frustrated, and it’s causing yet just drama in your life, it could be that you feel like the effort you put in isn’t resulting in anything.
Like, you know, it could feel like social media isn’t supporting your business and bringing you in the results that you expected it would. So we’re going to tackle all of those things. And hopefully, by the end of this episode, you’re going to be just feeling like, I think you’ll hopefully have more clarity, like you’ll be able to, if you can be really honest with yourself and go, am I doing any of these things? Well, then that’s going to be the first thing you go and tackle, you know, before building out your next strategy.
And hopefully, you’re a little encouraged as well, because maybe you’ll see that there’s some reframes here, that you actually just were coming at it from the wrong way. And once you see the light, you know, social media will feel more fun again. So with no further ado, let’s dive into Mistake number one, which is making it all about you.
Now, I’ve mentioned this mistake before, because it’s actually also like a personal branding mistake in general. Anytime you make anything all about you, it’s just gonna fall apart like that is ego-driven. It’s not for your audience. So why would they care, you cannot expect your social media account to blow up feel content to get engaged with if it’s not about your audience.
I mean, think about your own habits with social media, when you log in and you’re scrolling, like you’re looking for what is relevant to you, you’re looking for how someone can benefit you in some way. Whether that’s just making you feel good, like something that made you laugh, like you enjoyed it made you feel like better about yourself, like encouraged you, you know, something you were able to share with someone Spread the Love, like that’s a benefit.
Or it could be something more practical where like you learn something that you can immediately implement, and you’re like, boom, look at that, that post just like helped me achieve something. So that is what you’re looking for on social media as like from chatting to friends, but I’m talking more from a business standpoint.
So I’m just saying like, Why? Why would anyone want to follow you, if you’re not making sure that you’re actually delivering all you can for them. So even when it comes to sharing your own story, and I’ve talked about this in the episode about backstories look for Beyonce and Batman in the title, calm about how many episodes ago was not that many, you know,
You need to be sharing a story that’s relevant to your audience. So don’t share your entire life story, all of the details because your audience doesn’t actually care. They care about the bits that are relevant to them, the stuff that might encourage them about where they’re at, give them hope for where they could go, you know, the they’re going to care about your relevant professional experience, because they’re going to be like using this to qualify whether you’re the right person to help them. So you need to be sharing, you know, your credibility pieces. But you know, even when we’re talking about ourselves, it’s like,
Okay, how is this helping in some way? and making them feel good about themselves? Like, am I encouraging them? Am I entertaining them? Am I providing information a quick win, if you run it through that little like scan, and you can’t check off one of those things, it’s the wrong post, or you need to rewrite it. So that’s number one.
Issue number two, is posting and ghosting. So I’m sure you’ve probably heard this term before. But if you haven’t, it basically means you post your post, and then you disappear. You’re not hanging around to interact with anyone, you’re not then going to go interact on the rest of the platform, it’s just like cool, I’ve put up my post for the day byee!
Not helpful. So, number one, that’s selfish. So like coming back to the making it all about you, if you just post and you leave, you’re still kind of making it about you. But number two platforms like it when we stick around and we interact with other people like I’m talking on like an algorithm level.
Like I’m not claiming to be an expert in the algorithm, but I do know that they want you to be on the platform for longer they want you to keep other people on the platform for longer and one of the best ways we can do this is by interacting with other people having conversations interacting with their content.
And just like making the whole thing a big conversation. Okay, so if you are guilty of just gone what I’ve put my post up call when I’m too busy to hang around, I’m off you know to do my my things. And then you get frustrated when you come back and it’s like crickets and you’re not seeing the results. You’re not having it You know, there’s nothing that in our DMS, no inquiries for you in social media, then you need to really assess your strategy.
And you need to try and come up with a strategy that works where you will you build out that engagement time. So I call it create and connect. So you’ve got create time, where obviously, that’s the actual content you’re putting out there. And then there’s the connects time where you actually build those connections.
Because Can I remind you that social media is meant to be social, if you’re just treating it as a platform to dump content is not going to work for you. So if you have to maybe create a little bit less, or post a little bit less, so that when you post, you can hang around for an extra 1015 minutes and do some engagement? Do it, it’s worth it, you’re going to see much bigger results, I really truly believe that.
Without that pace of actually engaging with people being social, like social media is just not suit. It’s just not very effective. It’s really not. I won’t go on any more about this. I feel like you get the point. But do let me know over on Instagram @iamKatElizabeth, I want to hear from you. Which of these 7 has been your, like, what you’re gonna call your your biggest sin deadly sin. I should call these the Seven Deadly Sins of social media.
Maybe I’ll rewrite the title, we’ll say, okay, so number three is being inconsistent. And this, you know this, we all know this inconsistency is like death to building momentum. But it happens because we don’t plan ahead. It happens because we start questioning ourselves because we get sad and frustrated about a lack of results.
And we’re like, why bother? Should I even continue posting? So, yes, you do need to keep posting whatever you commit to, you need to commit to it long term. Okay. I’ve mentioned this before, where I look, the reason I’m doing well, on YouTube now, and I’m seeing all this growth and like so much faster than it used to be, was because I committed to creating 100 videos at the very beginning.
Not all in the beginning, as in at the beginning, I made a commitment to post 100 videos to YouTube before giving up. And like I’m now seeing the results of that compound interest that I’ve mentioned before, as well, that 1% work where each time it starts to compound, social media is the same for a very long time, you probably won’t see the results, they weren’t feel tangible. And that can be really frustrating.
But if you’re in it to win it, if you’re playing the long game, you’re really serious about building a profitable personal brand, that did not come up very well, a profitable personal brand, then you need to stick with this consistently and do whatever it takes to do that. So, you know, really look at why you’re not being consistent.
And you need to fix those problems. Like is it that you don’t you’re not confident in your strategy? Is it that you’re not making enough time to plan ahead and create your content ahead? Is it that you don’t have a scheduler and you keep forgetting to post things? Like, what is the real reason you’re not staying consistent? Is it just mindset because if it’s mindset, then you need to, you need to do a reframe. And you need to see that, you know, even if it’s just one person that you end up helping with this post, it’s enough,
I had to do that with YouTube, because in the early days, I had very few views. And I was like, Oh my gosh, the effort I put in trust me when I say the effort I put into a video is a lot more than I put into an Instagram post. Like, I used to dedicate like good six hours to one video, and then it could get like 20 views.
And I was like, What am I nuts? And no, I wasn’t I had a bigger picture plan. And if I had just been, you know, relying on numbers to keep me motivated, like, Oh, yeah, I’m just gonna get 1000 subscribers and then I’ll feel good. No, it couldn’t be about that. It has to be within my control.
So I really want you to do a bit of a, you know, a scan of your own mindset and your habits and figure out what’s letting you down with the inconsistency. And let me know, okay, like it whether you’re inside the Facebook group or over on Instagram, let me know because I want to help. Okay, it’s like, the more I know about why you’re struggling, the more I can create content that’s going to help with that too.
Please be honest. Okay, number four. asking too much of your audience. Now this is one maybe you haven’t heard as much. So I want you to see that. There’s like a little piggy bank. Okay, one of those really cute old school piggy banks. And every time you give your audience something like some value.
Like I mentioned before, you put a little Penny or $1 whatever in the piggy bank, but then when you ask them to do something that you know, and I’m talking a little bit beyond like double tap if you like this thing, but like, go check The link in my bio answer this complicated question and tell me your opinion. When you ask people to do that you actually take a withdrawal from that piggy bank.
And we need to make sure the piggy bank is always full. So it’s really important that we number one, give more than we receive, oh, sorry, give more than we asked for. And number two, make it as easy as possible for our audience to do the things that we want them to do.
So a really simple example, and probably one of the most common ones is like people saying, Go check the link in my bio, or if you have the swipe up feature, swipe up to do this thing. Okay? I rarely use the swipe up feature, because think about it. When you’re an Instagram, do you want to leave Instagram? Usually not.
Usually, you’re in the middle of a scroll fest. So asking someone to do that is a huge ask because you’re interrupting this like fun little session, maybe fun, maybe not session they have on Instagram to go do something else. And it can be really inconvenient for them.
What if you instead said just reply to this, if that’s a story, or drop me an emoji in the comments, if you want me to send you the link, then you have this excuse to DM them get in their inbox, send them the link, which makes their life easier.
Plus, you can start up a conversation, we’re sending them to some random website is not starting up a conversation. It’s not social, which also means that you know, the platform isn’t going to like it as much. So it’s actually quite a simple fix, like always go is like is, am I asking too much? Is there a way I can make this easier, you know, more convenient and enjoyable for my audience for my ideal client? And if there is do it simple as that.
Okay, number, what are we up to five. And this is a big one, creating the wrong content. And obviously, like this is a big topic, we cannot break this one down in lots of detail in this episode, but I promise we will in a future episode. Or you can come over and find me in the free group.
Check out the personal branding collective my monthly membership where we do like we had deep diving into content strategy this month. And even even if you join in the future, you’ll still have access to all the previous trainings.
So creating their own content often comes from a place of like us thinking we know what our audience wants, but then posting it or not really seeing the results. But just like having committed to this strategy, so we just go ahead with it. And like sometimes this comes from a place of not knowing your audience well enough.
So not really understanding what they’re struggling with. Sometimes it might be just like tapping into the wrong points of what what’s going on for them, like trying to solve something that’s actually too big to solve or trying to jump to a different point in their journey.
So what can be interesting is like, if you have audience members that are following you that are at the like to early on in the stage of awareness, like you haven’t kind of worked them up to being fully like they, they don’t know that there is a solution to their problem. What if they don’t even know that they have a problem, yet?
You know, your content could be falling on deaf ears. Okay. And it’s because often we are like, we’re so hyper aware of the problems and the solutions. And we’re way ahead of the journey for our clients that sometimes we just assume, of course, you know that this is the thing like, of course, you’re ready to do this thing.
And they’re like, Whoa, like, what are you even talking about right now. So I mean, this is literally only one tiny piece of the creating the wrong content. But I just wanted to bring this one up today, because it’s yet it’s an important one.
This is where interacting with our audiences import in really important, doing some market research doing up your client avatar, you know, worksheets, but not the demographics. I’m talking about what’s going on in their head, what’s going on their internet life right now?
And understanding what they’re actually going through in this moment. What are they thinking about? What are they talking about? What are they googling for? What kind of content are they consuming? What events are they going to, when we can figure out all of that stuff, then we start to understand where we can meet them where they’re at.
And that’s when we can start creating content that actually moves the needle that really resonates with them, and helps get them to that next stage of awareness. So that is one potential thing that could be going wrong with creating the wrong content.
Or it could be that your content is out of alignment with your offer. So maybe you’re creating some great content but it doesn’t actually lean towards the thing you’re trying to sell them so like you’re attracting the wrong people.
Like I’ve got this like I attract tons of wrong people on YouTube right now because I’ve got all these videos from before I was a personal branding coach that are drawing in like just actors don’t say just actors as in people who just do acting and art entrepreneurs signing up for my list, but then they’re not. They’re not interested in what I do.
Like they actually want a different kind of coaching. They want acting coach Angle something, and I can’t help them. So you really need to begin with the end in mind here and go What am I actually even if you don’t have an offering yet have a general idea of what you think you’re going to be offering and then reverse engineer it, then like, what’s my entry level offer, then what sort of free content I need to create that helps get my audience excited, create some quick wins,
You know, raises their awareness, so then they’re ready to sign up for my list. So again, like, as I said, this is a huge topic, I don’t want to overwhelm you with this right now. But just know that yet, if if you feel like it’s the content that’s missing the mark, then this is a big one. And it’s something you need to figure out as soon as possible.
Because again, like you’re going to be creating all this content going to so much effort, and if it’s not helping get the right people onto your email list and excited about working with you, then it’s pointless. Okay, moving on. This is a huge one, okay. I mean, they’re all big. But this really is massive. And it’s one of the ones that I’m the most guilty of, in the past, showing up with the wrong energy.
Now, that sounds a bit woo-woo. I know. But I just want you to think about the kinds of people that you’re really drawn to on social media, our interest, any kind of content, or speakers, or whatever it is, like think about it, it is not just what they’re saying, it’s the way they’re showing up,
The way that is lit up by the topic that they’re talking about, you can tell they’re obsessed with it, they’re passionate about it, like they eat, sleep and breathe it, they give so generously, they’re not expecting anything of you, they just give that energy creates so much abundance, because people would just really drawn to you.
And it’s gonna mean good things happen. It’s one of those interesting things like I’ve heard that, you know, when you put out energy, the right kind of energy, you don’t always get it in it like back in a direct exchange, sometimes it comes back in a different way.
That is how I’ve seen it. Sometimes you creating this content and you think, okay, therefore, like the right person is going to see it, and then they’re going to want to work with me. And then it won’t be that it’ll be like, I get some opportunity for a speaking gig or something. And I’m like, oh, okay, that’s cool.
Like, still, the energy I’m putting out is coming back in some way. But really showing up and expecting nothing of your audience and showing up because you’re excited that you get to share this and that you have the platform, no matter how small your following is, is really important.
As soon as you show up with this feeling of lack, comparing yourself to other people wondering why they have more followers more engagement than you do when you think you’ve got better content, those feelings, those thoughts are toxic, and they will kill your results on social media, because we can sense it in you.
Okay, so it’s a big one. Sometimes you might need to do a bit of journaling on this and go like, why am I struggling so much to show up in the way I need to on social media? What is it that’s making me, you know, why am I comparing myself so much? Why am I so jealous or resentful or, you know, what’s with the imposter syndrome?
Like there, there can be so many reasons, we show up with the wrong energy, but you need to figure out why. And you need to nip that in the bud. Like you really need to just get over it. So you can start making social media a positive, joyful, abundant experience. And again, I know this is sounding very woo-woo.
But it’s like, I’ve just I’ve seen it in practice for myself and for others, and it’s everything. So, you know, take with it, like what you will ignore it if you want, but ignore it at your own peril, is what I will say. Okay, that’s enough on that one, because now I want to get to the final one, which is like, yeah, it’s very important as well, I know, I’m a broken record. It’s all important. But having real, realistic expectations, we really need to put in put into perspective what social media actually is and how it fits into our bigger picture strategy.
I think in the past, some maybe for me, and I think this happens to a lot of people is that we put so much pressure on social media to almost become our business. And what you’ll find if it’s out of like, out of balance, where you’re pouring all this time and energy into social media, but then you’re not doing all these other things that mean, you know, that all work together, you’re not going to see the results.
Social media, like yes, there are some people that run almost their whole business on social media or you know, they at least use social media as like a sales tool and like and it’s one of the main places they sell. But the majority of people you will find that have successful businesses have social media working as one cog in this like machine.
And the whole point of it is to get people to like find them interact with them, but then move them from social media to their email list where they have more control over the relationship and then they can sell. So I kind of I want to give you a couple of reframes just to go the to really help you understand the role that social media does play. way for your brand.
So number one, and we’re going to talk about this one a little bit more in a future episode where we talk about kind of content hierarchy and things. I want you to see social media as a cheerleader for your bigger content. So whatever your hero platform is, so like, you know, the podcast is my hero platform, I mean, YouTube, too.
But that’s just because I’m nuts. And you’re going to be putting out regular high value, high impact content on your hero platform. And then you can use social media to tell everybody about it, and send them to that platform to repurpose that big a piece of content and share snippets of it.
But it should just be like going, Hey, yeah, so I did this thing. And he you can go and watch the full thing, it does not need to take the place of that hero content. So that is one thing. You also need to see it as a really brilliant touch point for your brand.
So I need to remind you of this. It is very rare that someone sees you on one platform and immediately converts onto your list or buy something, it usually takes multiple touchpoints. I literally had this happen this weekend, where someone found me on youtube first.
And this is a really common one. Like often people find me on youtube or the podcast first and then they continue the journey. This is why we have here a platform, a hero platform because it makes you more findable. So someone found me on YouTube for a different topic, even they weren’t even looking for my help in a specific thing that we’re researching something else.
Then they went to my Instagram and followed me there. Then they immediately clicked through to my website, and they within 20 minutes, and I’m quoting this person, like I’m not lying, had signed up for the membership.
Okay, so see how this social media thing piece happen in the middle there. So yes, people can find us on social media, but you’ll often find that they find you somewhere else, then they use social media to learn a bit more about you decide if they like you. See if that you you know if you walk the walk, because it’s a really great qualifier.
Like, if you’re talking about something and you’ll hear a platform or you know, on LinkedIn, they go then look in LinkedIn is a is a social platform, I just kind of keep it separate, or, you know, they’re looking at your website, you then can go to social media and go.
Okay, is this consistent with what they’re saying is the brand consistent do they seem like decent people, because again, this is our chance to show more humanity, like, you can have a gorgeous website that, you know, that looks really slick and professional, but we don’t get to know you as a person much through that, you know, depending on obviously, your tone of voice and things like that.
But it still feels like Well, someone could have written that for you. So we go to social media to understand you better and see if you’re the real deal. So that is a really important piece of the puzzle. And often, you know, they say about like the six touch points with marketing, like often it takes six interactions with you before someone actually takes action.
Obviously, sometimes it’s a lot shorter, sometimes it’s a lot longer depends on the the person’s mindset and their own buying habits. But that is where having a really fantastic platform, even if it doesn’t feel like it’s doing that much on its own, when it is one step in this journey, it can be really powerful.
And finally, and we’ve sort of already talked about this, but it’s a chance to build deeper relationships with your audience. So not just have them qualify you but have them talk to you and have real conversations like it’s just incredible how social media has given us this ability to have real time conversations with people all around the world.
And this again, like it’s going to add well know like and trust factor means we can answer questions we can kind of remove objections in real time. And you know, without it, everything happens slower. So I do just really want to make sure that even if you’re frustrated with social media right now, hopefully after these, you know this episode, you’ll start to see more potential and see that maybe you just have the wrong you know, mindset around something and this reframe is going to make all the difference.
So long story short, social media is incredibly powerful when you understand how it works, why it’s there, your role in showing up on it. And as but as soon as you have one of those pieces of the puzzle missing that we talked about today, you can it can start to eat away at your you know your mind like it’ll start bothering you you’ll start getting frustrated and hating on it you’ll you’ll see less results and you’ll start questioning whether it’s worth it.
So I really hope this was helpful. I’d love to hear from you. If it was please like screenshot the episode head over to Instagram and tag me at I am Kat Elizabeth and let me know what you thought. And I do have a couple of extra resources that might help here. So number one, I recently created something I’m really proud of very excited about cold this social storytelling method.
It is very low cost Solution view. So it’s $27. It is basically like your social media secret weapon, okay, so that at the core of it, it’s 250 story-based prompts, broken up into different categories that you can rotate through to make sure you’re covering all bases on social media. But then I’ve also included like copywriting training, backstory, training, templates, royalty free images, like I’ve put together like this super kit for you to really, hopefully give you an instant boost.
And the people that have been using it so far are seeing instant results, because it got them out of their heads. They stopped sitting there, you know, freaking out about the blank page, what the hell do I post and they just started posting stuff that was real, that was genuine and actually made a difference, and it was still strategic for their brand.
So if you want to check that out, I’ll include the link as I said, it’s only $27. And I have a money back guarantee if you like this is a load of crap. And the other thing is the personal branding collective. So I’m I am going to be closing the doors very soon, just to give everyone the chance to get settled in. So depending on when you’re listening to this, you may need to join the waitlist.
And that’s totally fine, the doors will open again. But we are diving into like really deep diving into content strategy over there. In June, we’re talking about list building in July, we’re talking about creating a wow client experience creating and launching a YouTube channel and or podcast.
So there’s tons I’m basically putting everything I’ve learned over the last 10 years that took me crazy amounts of time to lie on lots of expensive mistakes, thousands and thousands and thousands of dollars in training. Like I’m putting it into this membership for $47 a month.
The people that are in it right now I just they’re getting a lot out of it because there’s also accountability and there’s getting to share the journey with other like minded people who just get it. And it can take a lot of the pressure off when you don’t feel like you’re doing it alone.
So if you want to check it out, I will include a link personal branding project.co slash the hyphen, personal hyphen, branding hyphen collective, there is a short link for that I just couldn’t remember it. So we’ll just go with that for the time being. And you’re welcome to also DM me if you have any questions.
But I really hope these seven fixes the problems and the fixes today helped you out and that you can start loving social media a little bit more again, and I really look forward to chatting with you on the next episode. Have a great week.