Personal Branding, Podcast

How to Adjust Your Messaging During a Crisis

You already know that the world has gone topsy turvy, so I’m not here to talk about that. But I am here to give you some encouragement and guidance when it comes to knowing how to “show up” for your audience right now.

So many of my students and clients have spoken to me about how they’re freaking out about what to do next, what to say, whether they should go silent… the list goes on. And I get it. It took me more than a week to finally record this episode because I had the same voices in MY head.

But as you’ll soon hear, there’s more than one reason we need to keep moving forward right now (even if it means making some adjustments) and there is a right way and wrong way to approach your offers and messaging. So if you want to know what they are… start listening!

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Read the transcription 👇

You’re listening to Episode 22, How to adjust your messaging during a crisis.

So this episode is going to be a bit of a teachable moment for you. Because I have been sitting on this idea for a while. And part of me was like, isn’t there too much going out right now about COVID-19. And you know, how to adjust your business, how to pivot and all of these things.

So I literally took a week off from the podcast last week. And part of that was because I needed a break as well, which I’m sure if you’re listening to this, right now, there’s a really good chance that you’ve been going through these cycles as well, where you just go, I don’t know if I can do anything right now. And that is totally fine.

We’re going to dive into that a little bit more soon. But long story short, I had to take some of my own advice today and get over myself and my fear of, you know, adding noise to something that it’s already feels so overcrowded.

And like, there’s just too much going on right now and just put this episode out there. Because I’ve been talking to my students, especially in brand messaging boot camp recently, and there has been a lot of fear and confusion over what should I actually be doing right now?

What should I say? Is it better to just go silent? Should I say nothing? And I’ve been telling them that, you know, their audience needs them probably even more than usual.

Obviously, it depends on what you do. And it depends on your industry. But the fact is that the world is in a lot of distress, right now there’s a lot of confusion and fear and overwhelm. And you as a leader in your space, whatever that may be, you know, you do actually have an opportunity.

And I see it as kind of a responsibility to step up and lead at this time. And so that is why I finally got over my own ego and decided to create this episode for you in case that you are also in that same boat of just being too scared about saying anything wrong, that you decided to just stop creating content, or you know, just a second guessing every single piece of content you create.

So with no further ado, let let’s just get into the episode. Welcome to the personal branding project. I’m your host Kat Elizabeth and actor and personal branding coach who is obsessed with helping creative entrepreneurs like you build personal brands that change your life for good from attracting bigger opportunities, more joy and freedom in your life.

And the ability to get paid to do the things that you love most each week, I’m bringing you inspiration, practical advice and the occasional dose of tough love. So you can stop dreaming and start doing what it takes to make those dreams a reality.

So because I’m obsessed with frameworks and structure and giving you a system to try and make sense of everything, I wanted to break this episode into four chunks, four things that you need to think about and and work through to know how to take the next step.

And the very first place that I wanted to start is and the very first thing that I wanted to talk about that’s really important is for you to ask this question of yourself, do you actually need a break. So obviously, the rest of this episode is going to be about how you show up and what you’re going to say and how often and all of that.

But the very simple fact of the matter is this, if you need a break for your mental health, then this is a time that you need to rest and take a break and or you know, or cut back or make some some changes to what you would normally do so that you can get this through this time. Okay. So I don’t want there to be any guilt around that.

And that’s why I don’t like saying responsibility when it comes to being a leader because even leaders need rest sometimes. But so I wanted you to kind of make an assessment of this and go Alright, is the reason I’m feeling like I need a break or that I shouldn’t be doing anything right now. Because my mental or physical health is at risk.

Or I’m actually am I stuck in the fear around saying the wrong thing, because there is so much of that too. And sometimes it’s really hard to get to the bottom of it like because there is like a mix of, you know, a lack of motivation and overwhelm, and fear and all of those things going around in our heads.

But then there’s also like they’re getting bundled up with all of the fear around saying the wrong thing or, you know, having people judge you for what you create and all of that. So, this may be a journaling exercise that you need to do.

I know that I’m finding that I am triggered very easily at the moment like I go into like anxiety and fear mode quite easily over something but I’m having like sometimes it’s a little bit difficult to know what it’s all about. Which is why I love journaling. I know I’ve talked about this before, but I haven’t actually been regularly journaling, which is not a good thing, although I have been trying to do some sort of meditation or yoga in a day to just slow down.

And some days, the thoughts slow down, sometimes my thoughts seem to get louder. But what I recommend is that if you’re not really sure why you’re not moving forward, or why, you know, you, you kind of terrified about taking the next step, figure out if it’s about you, or if it’s about, you know, the ego, and, and, and worry around what your audience or you know, your peers or colleagues might think the thing is, at the moment, like, let’s say that it’s not you, as in, it’s not that you need a break, but it’s that you’re a bit worried about what to even say, your audience still need you right now.

And there’s a really good chance they actually need you more than they did before. So, you know, again, it’s going to depend on what you do. But there are a lot of people that are suffering right now in some way. And, you know, if you do have a way of helping them, whatever that may look like, there is an opportunity now for you to step into your role as a leader. And this isn’t about cashing in, like, I’m not talking about opportunity, like, oh, there’s lots of money to be made.

Not at all, that’s not what this is about. But there’s an opportunity for you to really step into your potential and become the person and the leader that you were always supposed to be. But, you know, maybe you’ve been playing a little bit smaller, you’ve been hiding. So it’s going to be a very interesting time over the next few months, because so many people are making very rash, rash decisions about suddenly dropping everything or making these really intense pivot.

So whatever it’s going to be, and some people are just cutting all marketing, or you know, whatever it’s going to be, and other people are actually leaning into this and going okay, how can I just serve from a place of generosity? And you know, from what my audience needs from me right now. So exercise number one is just really diving into Do you need a break?

Or are you just scared about what to do next, now that we have moved through that, and let’s let’s just say that you’ve realized that no, it was just me and you’re ready to move forward. What we need to do now is definitely forget about the content that you had created. Like, if you’re one of those batch creators, I mean, I talked about doing this and, or if you’re just a big planner, and you had your whole year mapped out of content,

I don’t think there’s that many of us that have that proactive but, you know, I’m hoping that some of you are, it’s time to actually ditch it. Now, I don’t mean digit, like, throw it out, burn it, delete it, but you’re going to want to save it for another time.

Because the thing is the and I love that I was listening to something that Donald Miller was saying on a on a webinar with Donald Miller of building a story brand. And he was saying that, you know, marketing during a time of abundance is very different to a time of crisis, that you know, people’s fears, objections, desires and challenges, which we, you know, we talked about when we’re creating our ideal client avatar,

It’s all about understanding what those things are, you know, while deep deep down, they would have the same fears, objections, desires, and challenges like that don’t necessarily go away, but they might be not front of mind right now. And the current fears that they’re experiencing, especially and I mean, even desires, like, our desires become more about survival, or to get back to normalcy, you know, as opposed to desires, like how can I, you know, land my dream job or build my dream business?

How can I make this much money, whereas desires now, like, for me, and, and my partner, we were dreaming of a time where we could just go out for a meal, because you know, it’s my birthday tomorrow. And it would be really nice to do something like that. were dreaming about nature and being able to just be surrounded by nature.

Whereas, you know, we live in the middle of the city, we don’t even have a balcony, and we’re surrounded by concrete right now. And we’re not leaving the house. So you can see that even though like my desire to achieve all the things that I want to achieve, like those things haven’t gone away, but I’m not thinking about them as much.

The focus right now is on short term. And so it’s the same with fears. You know, sometimes the same fears are going to come up, like I’m noticing that, you know, if you had fears around money before this be bc B before Corona, or before crisis. Well, those fears are probably still there.

But they’re going to be magnified. But there might be other fears that have to do with your health and your family’s safety and all of those kinds of things and what the future is going to look like for your family if your business you know, other things that could be more of an issue like so, where before serving your audience, like maybe money wasn’t a big factor in their decision making process.

Now it probably is because people are just a bit more aware of that. And there are a lot more people in financial distress at the moment, time could actually be more of an issue. irony here is that I really thought that with what was going on right now and being stuck in my house, suddenly I find all this extra time Well, it’s incredible how we just, we fill it, we fill the space so quickly.

And so I’m still finding that time can be an issue. And then if you add to that, like I don’t have kids that I have to worry about, but so I know people that have anywhere from one to five children in the house right now and trying to juggle that, as well as working from home which is is massive. So you know, where like, they might have less focus and less time to consume your content or to work with you than they did before.

And you know, their entire business business model, if you’re serving other business owners or you know, freelancers, there’s a good chance that they might have had to quite dramatically change what they they’re doing, or they will need to change. So you can see how, you know, the challenges that people are facing right now are very much to do with what’s going on in the world. And then not as much like big picture.

I mean, they’re still big picture, but they’re not as long term. Because we don’t know what the future looks like. So our job now when it comes to creating content, but also just maybe adjusting our offering as well, because this kind of two layers to this, obviously, because a lot of us can’t keep offering the exact same thing that we were before because either it’s not suitable because of physical issues.

Or it could be that the price point no longer suits or you know, it’s just like it was it’s just the wrong program or the wrong product for what’s going on. So what we need to do is sit down and figure out what our clients or customers like I’m talking ideal, like an existing as well, but like our audience’s current needs are, so I’m talking What are they currently scared about? What are their fears?

What are their pain points? Like? What is actually causing them distress? Where are they frustrated? And can you solve any of these for them? And and this is, again, this can be through your offering, but also, you know, as a complement to that it can be through the content you create. So maybe it actually means putting together a new product, or service?

Or maybe it’s just reframing what you already do. So when I say a new product, I mean, like you literally just pulling something out. That makes sense for right now. So being that money is definitely on a lot of people’s minds right now. Maybe it’s how can I create something that’s more affordable? So are there many products?

Or could you do some bundles? Maybe it’s doing group programs, instead of one on one work? Maybe it’s offering templates instead of something custom? Maybe it’s you’re doing pay what you can only pay what you can afford or extended payment plans. But then also, it could be like how can I offer something where physical location isn’t an issue?

How can I do something that goes online instead of in person, or you know, offer something like I said in a group or instead of one on one. So that’s what I’m talking about the you know, the offering, but then on the other side, like it could just be reframing what you already do. So maybe you have a product or service that could actually be very helpful right now that you’ve been offering this entire time.

But your messaging for it needs to adjust. So just tapping into the, you know, the existing fears, pains, frustrations, objections, desires of your client, in your copy, you know, it might not resonate, now, we need to think about how we can solve a problem for them in this moment, something that’s actually quite urgent, because again, when people have money limitations,

what they’re really going to be focusing in on is not long term returns at the moment, they’re thinking how can this investment give me a return immediately.

And that return could be anything like it could be, you know, mental, physical, emotional, financial, but they want to see that it’s gonna like they put the money down, and they’re gonna start feeling better in some way. And when I say feeling better, like that’s what this is always about. I talk a lot about this and brand messaging boot camp is that whatever we’re doing, it doesn’t matter what all the features are of what you do, it’s about how those features are going to help your clients or customers feel better.

And get them from A to B. A, is that place that they were before where they were in some sort of pain or struggle stuck. And Bay is on the other side, where you have unlocked something for them and they’re now moving forward again, they’re, they’re confident they’re feeling good. So it’s really important that if you are still going to keep offering what you were already offering, you need to look very carefully at your copy on your website, your sales pages, your ads, your social media posts, and go does this actually resonate right now.

And again, like I’ve told you I’ve mentioned this before, but I mean, I’m using myself as a gauge for this as well. So I just basically sit down sometimes and scroll through social media or go to someone’s, you know, especially like, I love ads, and then go into someone’s sales page, say I love ads. I mean, I’m very fascinated by what other people are doing. And I tap into my own gut and go, how does this make me feel? Does this feel like it’s relevant right now?

Does it feel like they actually understand how I’m feeling? Does this like could this thing that they’re offering potentially solve a problem that I have right now? And then kind of use that to go right? That’s the gauge that’s, that’s where it needs to sit? And then try and be a little bit objective going back to your own content and going, is that what I’m doing too? Am I actually speaking to how my, my client or my customers feeling right in this moment?

And am I making my offer relevant to them right now? Does it make sense that they would want to click on this right now, because I’m showing them how I can immediately help them. So I hope that’s making sense. Now, I want to move on to kind of the deeper level stuff, which I just started tapping into anyway, but the next step is to create content that’s relevant and sensitive. Okay, so I mean, I’ve talked about empathy before, you know, we love the Donald Miller, you know, a little quote, where he talks about, you know, trust is empathy plus authority. So those pieces still need to exist. But empathy now is more important than ever.

So if you kind of give off any sort of vibe that you’re not in touch with, like you don’t, let’s say you’re kind of tone deaf. And you’re not acknowledging how I’m feeling right now. And you’re just putting out something as you always would, even if we don’t consciously know that this happens, like we’re gonna have a some subconscious reaction to this and be like, Hmm, I don’t like this. I don’t, I don’t want to work with you. And again, like, it’s not that we’re actually saying this, like, sometimes it’s just a gut response, like whether we actually repulses us.

Or it could be that we just tune it out. Because our brains are incredible at filtering information, because we are being dumped with information every single second of every single day. And our brain in real time is filtering through what’s relevant and what’s not.

So you have this risk now, where if you don’t create content that is relevant and timely, and empathetic, you know, your audience’s brains are just going to turn it into white noise, and they’re going to keep scrolling.

So that’s why it’s really important to adjust the tone, and be more careful. And then ever, that every single touch point that we have, expresses some sort of empathy. So show them that you understand that you’re concerned, consider some honesty about how you’re feeling what you’re experiencing, like, if that helps create connection and community by saying, Hey, I’m in this with you, then that’s, that’s perfect.

But I just want to warn you to like don’t undermine your authority here. So just make sure that you remember what it is that you’re trying to guide them through. And don’t express so much like fear or concern or being erratic, or anything that they might go

Oh, is that the right person to help me right now. So I think it’s important to you empathize with them, which is all about them, you know, so they know that you understand, but not being going, you know, on your stories and going I’m a train wreck, I don’t know what I’m doing.

Because you know, while people might, you know, band together with you, as a friend during that, they’re unlikely to trust you to help them with their problem, because they’re going to have trouble believing that you’re, you know, you’re doing okay, looking after yourself, let alone looking after their problems.

And so that’s where we need to make sure that the authority piece still comes into play, they need to know that you’re reliable, and that you’re confident you can help. So that’s why being really thoughtful about how you frame your offers.

And you know, the plan that you have to go along with that is really important. So you need to show them how you’re equipped to help them during this time. And again, making every one of these points to do with what they are currently going through it. What you would were talking about before may be less relevant, like the authority pieces you’re using in the past may be less relevant.

That said things that like testimonials and case studies are still relevant because they show that you are trustworthy. But then you’re talking now about how you can use your experience, your qualifications, your knowledge to help them through this specific time to let them know that you do have some sort of plan and make it specific to the problem you’re going to solve. So that specificity is really important. Like you have to narrow it down.

Like what is the exact problem that you’re helping them solve? Not this general, I’m just going to help you feel better. I’m just going to help you survive this crazy time. We can’t latch on to that we don’t know what that really looks like or feels like.

So that could be something like someone is I’m gonna pull from some of my own examples. I’m drowning in clutter while I’m stuck in my home and it’s stressing me out. So drowning in clutter right now is, you know, could be more of a trigger than ever, because people are stuck in their homes, probably with extra people.

And they’re going to be struggling to get on top of it. It’s just chaos, they can’t get their work done and all of that. So maybe that’s a specific problem you’re trying to solve. But remembering that the drowning in clutter is one thing, but it’s how the the clutter is making them feel.

So don’t just speak about, oh, we just got to get rid of all that clutter, it’s like, we’re going to clear out the clutter so that you can feel this way afterwards. So that you can get on with your life so that you can enjoy this time at home with your friends. And also, you know, with your friends with your family, so that you can actually take some time out for yourself and not be just like staring at the piles of mess around you.

So always like whatever that thing is tie it to the things that it’s making them feel it could be, I’m struggling to create a healthy routine from home and it’s affecting my body, it’s affecting my confidence. And it’s even affecting how I approach my day.

Yes, this is a real life example from my own life. So you know, being at home and not having any sort of routine and not having structure or an excuse to leave the house is definitely affecting, you know, the fact that I’m not, you know, I’m not exercising regularly, and I haven’t had a, you know, a structured meal plan.

And that doesn’t just affect my body, it affects how I feel about myself, you know, my confidence, my belief that I’m able to tackle anything like it’s eating away at May. So if someone could come in and say, Okay, I have a solution for that, I’m going to help you create a routine that actually makes sense for you. In this time, while you’re at home,

I’m going to help guide you with some, you know, easy ways to create healthy meal plans, even though you’ve got limited access to fresh groceries, and so that you are going to feel, you know, like you’re getting fitter every day, you’re going to feel strong, you’re going to feel confident you’re going to feel like you can take on the world, you know, all those things aren’t gonna be like, yes, sign me up.

So I hope all of these examples are making sense. Obviously, there’s an unlimited examples, but what I’m really trying to pull this back down to is like, how are you going to be able to serve your audience in this time? And how can you make like, how can you narrow down what the problem is that they have, create that offering around it and then explain to them, you know that you understand how it’s making them feel right now, and that you have a solution.

And on the other side, it’s going to help them feel like x. Okay, so that’s what it comes down to. And then the final piece of the puzzle, which is all going to be dependent on how you’re feeling right now. So I’m assuming if you’re still listening to this, you you’ve decided, you know what, I don’t need to go into hiding for the next three months,

I’m ready to show up. Well, that’s what these pieces keep showing up consistently. So you know, you don’t need to worry right now if you’re creating too much content, because again, people are going to drown it out if they’re not interested right now. The fact is, if you can show up and be a shining light you can actually like in your in people’s inboxes they’re getting a lot of frustrating, horrible and badly worded emails.

Imagine if yours could be the one email that she has them up this week. You know, there are a lot of there’s so much negativity and horrible stuff that people are focusing on in on Facebook, what if you can actually be this like beam of light, every time they open up Facebook, you pop out with something positive and make them feel better?

Like that’s amazing. So please don’t worry about what’s too much right now. I want you to just keep showing up as long as you’ve made those adjustments, and they you and you’re using empathy and you’re you know, you’re aware of what your audience is struggling in. You can’t get this wrong, okay.

Some people are going to react badly and that’s on them. That’s what they’ve got stuff going on right now. Everyone’s got their like demons, they’ve got their triggers. And this is bringing out some really horrible dark stuff for people that they already had within them. Okay, and so you creating something that triggers them isn’t your fault. Okay? It’s it is on them.

And you have to remember that you’re being you’re here right now for the people that do need you and want your help in this moment. And don’t worry about the ones who just aren’t responding, right because it’s it’s not because you’re doing something wrong.

So I want you to do this. I want you to keep showing up because your audience they need you right now. I want you to do it because if you stop, it’s going to be really hard to get started again. You know, if you have had some momentum going because you’ve been at this a while and you decide to just drop everything.

It’s the same as like when you start going to the gym, okay? It’s one thing to have like a routine of going three or five times a week and you just been doing it day in and day out for you know, a few years and then something happens. life gets crazy or you injure yourself and you take a few months off. Going back to the gym is difficult.

I’m speaking from experience here, I stopped going regularly a very long time ago, and it has been a struggle ever since. To go back regularly, it’s going to be the exact same thing was showing up to your audience and creating your content. So I want you to do this, I want you to keep showing up now, because it’s really important that you don’t lose this momentum. And yes, it may look a little bit different now.

But even just keeping that habit of showing up regularly, maybe with less content, but it’s still consistent, then that is, that is going to be enough that you keep keep that habit fresh, and and moving forward. And then finally, I want you to do it, because the future of your business is relying on this.

I’ve talked about it many times before, and I’m never going to stop talking about it. The compound interest effect, if you keep showing up now and doing your 1% work, like your business in six months, or even, you know, in two years, despite everything that’s going on right now, what could potentially happen to the economy, you have the potential to still be thriving, because you were doing the work and you didn’t stop.

So it’s not about doing big things, you know, and I’ve, you’ve heard me talk about this before, like no single launch, no single event, has the power to make a business or do you write a business because it’s all about systems, it’s about the habits, it’s about that consistency.

So if you are in it to win, and if you’re in this for the long run, then keep showing up and building that compound interest. Because even though you might have a tough time now, you know, things are really uncertain. And you know, I think, you know,

I don’t know what percentage of the world is going to be taking a hit financially, but I’m guessing there’s, there aren’t going to be many people that don’t feel this, okay.

But if you can do the things that in time build that compound interest, like as an example me starting a YouTube channel over two years ago, that seemed like it was doing nothing for so long.

Recently, it started to pick up the fact is because it’s it’s YouTube, people are at home, they’re watching a lot more YouTube at the moment, I have noticed that like the the compound interest I was getting is like compounding even more.

And I’ve had this spike of activity and more subscribers and more growth. And this is all because I was doing these things two years ago, and I made that commitment to creating 100 videos.

So I want you to do the same thing. Even if you’re not seeing the results right now, even though you feel like your audience isn’t in a place to work with you right now. I mean, don’t give up on that. keep getting creative. And you know, see if there’s something that you can do, don’t just like try one thing and then stop.

But all of that aside for the future, you I want you to keep showing up. And doing this consistently knowing that in the future, you are going to be so grateful to yourself for doing that. So the key right now is to ditch perfectionism, because Now’s not the time, okay, in the past, we might have had more time and resources to like, spend three months developing something and making it perfect before we put it out there.

But if you really want to be able to step up as a leader and serve your audience and make the most of a really challenging time, you’ve got to get your stuff out there as soon as possible. You know, you need to show your audience, you’re here for them now, not three months down the track when they’ve already been suffering that whole time, and you could have been helping them.

So I really want you to get scrappy, and focus on serving, you know, if ever you get in your head, you’re like, it’s not pretty enough, it’s not perfect enough, I don’t think it’s ready. Just remember that your audience doesn’t need to be it to be pretty and perfect for their lives to be changed from what you’re offering them, whether that’s something free, a free piece of content or a workshop, you know,

I have, I have paid and and can, like paid for and also consume so much free content. And that was so far from perfect. That was really like some of it would make me cringe because I was like, oh, guys just like choose a better font or something or just align the text properly. But the thing is, like the value was actually there so much that in the end, even though it might have bothered me slightly, because I’m a bit OCD like that.

The training and the content was incredible. And it gave me like it empowered me to make a big change and to see a transformation and that’s what we need to be focusing on right now. So it’s not about lowering your standards.

Right now it’s about lowering or reducing your ego, because you’re still going to show up and serve your audience. You know, in the same way with a full heart with a you know, just an obsession and passion for serving. You know, but it might come in a slightly less pretty package. You might you know, not have as much lead time as you’d like and you’re kind of making things up as you go along.

But that’s okay because you can still serve from that place. Sometimes we actually show up better when we’re not hiding Behind all the pretty stuff. So that’s my challenge for you. And so teachable moment is that I have done this, I am actually trying to lead by example.

And I pulled something out in seven days, something that I wasn’t planning on launching for months to come, I hadn’t even started really working on it, it had just been a dream for six months of mine kind of rushing around my brain. And I finally decided to just do it because it felt right now because I felt like I had an opportunity to serve my audience in a different way in this moment.

And this felt like the right package for it. So I got over myself. And instead of having the normal three month lead up time with all the content creation and the design, and the strategy, and the research and all of that I trusted my gut that I knew what I needed to create. And I just made it happen.

And so I’m really excited to be letting you know, in case you haven’t already heard that I’ve officially opened the doors to the personal branding collective, which is the monthly membership program that I have been excited about since before I even officially launched the personal branding project.

I knew I wanted to create a space that like a community for like minded creative freelances, solopreneurs, you know, entrepreneurs, even with small teams that really wanted to start showing up in a bigger way. Because I have seen that we the perfectionism and our just like wanting to be amazing at everything.

And it’s funny how we can get really stuck in the consuming of content, the studying the planning the research, and sometimes we never get round to the doing. And that is a problem. And doing consistently, like I was talking about that’s even less even more like yes, it’s like great that you put something out there, but are you gonna keep putting things out there?

Do you have a plan to just keep showing up every week, if you want those results you’ve got to do and that’s where some accountability comes in it that’s where like a community comes in. So knowing that other people are in this with you and you’re feeding off each other’s energy encouraging each other cheering each other on getting feedback, all of that is so priceless. So that is what the membership is all about. And because it is my birthday tomorrow,

I decided to launch the membership with a founding special so a founding members are going to get the monthly membership for $33 a month for as long as they remain members because I’m turning 33 Yes, there you go.

You’ve heard it now. And after that, it’s going to go back to the the full price, which is $47 a month, this is all in Canadian dollars. And in that price, like you’re going to be getting a monthly masterclass. I’m talking a deep dive on a topic that’s going to be really important for the growth of your brand. And more specifically, not just growth, but profit.

Because I know that like it’s one thing to like build an audience. But if you’re not able to make money from it, and you’re still stuck in a day job or getting underpaid and overworked, well, then what’s the point. So my goal here is to give you what you need to actually get paid well, to do the things that you love and to serve your audience, because that’s what I’ve managed to do now. And it’s the best feeling like I wake up every day excited about what I’m going to be creating, and the people that I get to help.

So I want that for you too. So monthly master classes, the Facebook community is where you’re going to be setting a weekly intentions, monthly intentions, we’re going to do check in accountability check ins as feedback threads, there’s a monthly challenge, and this is the big one.

So the monthly challenge is the thing that you’re going to commit to doing every day or every week, that month, whatever it’s going to look like so that you are guaranteed to do the 1% work that builds that compound interest. So this is the difference between buying a course learning all the things and then being like, oh, what do we do next?

This is like I’m just gonna give you the bite sized piece of information that you need. And then more importantly, I’m going to light a fire under your butt and make sure you do the work that month. And by taking part in the challenges of course I’ve incentivized it you’re going to have the chance to to win prizes, like one on one coaching with me extra Courses Plus some other like special goodies.

So I’m really excited about this. And I wanted to bring it out now because I know that money is a thing right now on much tighter budgets, we’ve got a lot more uncertainty. I certainly can relate to that. Because it is a scary time. So I just wanted something available to you that is affordable. I mean, it might be affordable to you right now. And that’s fine. Like this is just an invitation if it feels right.

The Doors aren’t going to close. It’s just that that founding membership price is going to go away so I’m always happy to answer questions about it. If you want to DM me over on Instagram at I am Kat Elizabeth I’m going to include a link if you go to personal branding project.co slash p, b, c. So because it’s for the personal branding collective, then you’ll find all of the information there.

And you can sign up if you’re keen, but I would love to see you there. It’s going to be a really special community. And I’m like, I’m going to be leading by example, like I’ve been talking about, I want to make sure I’m delivering the kind of support and training that you need right now. To get from A to B, the invitation is there and whether or not you can join.

Thank you so much for listening today. Thank you for listening.

As always, I really hope you’re staying safe and healthy. And I look forward to chatting with you on the next one.

Bye for now.


Kat is a copywriter, brand & messaging strategist personal branding coach and the founder of The Personal Branding Project whose mission is to help you go from best-kept secret to in-demand brand.


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