Personal Branding, Podcast

The Truth About “Overnight Success” & What it Really Took to Build a Profitable Brand from Scratch

If you’re getting sick of supposed overnight success stories and entrepreneurs saying, “One day everything just clicked and got so much easier!” then this is the episode for you.

Anita Siek is the real deal. Lawyer turned copywriter with 3 brands of her own (Wordfetti, Brandfetti and her personal brand), she has built a profitable business from scratch and made a name for herself in a competitive niche in a relatively short period of time. But she’s also the first to admit that it’s not been easy, she works crazy hours, and she questions what she’s doing on the regular!

In today’s episode, we dive into…

  • How she strategically moved from law to copywriting by side hustling
  • The activities that moved the needle the most for her when she was starting out
  • Her number 1 “secret” ingredient for success
  • The daily rollercoaster that is being your own boss (but why it’s worth it)
  • Her advice for anyone at the very beginning of the journey
  • The importance of knowing your worth and charging accordingly

And SO much more practical advice, inspiration and real talk from someone who leads by example. So stop reading and start listening! 😉

✨ FREE MASTERCLASS: How to Become the Go-To Expert in Your Niche Without Working to the Point of Burnout

SAVE YOUR SEAT ▷ https://personalbrandingproject.co/expert

Keep learning from Anita:

Anita on IG
Wordfetti on IG
Brandfetti podcast on IG
Everything else Wordfetti

Read the transcription 👇

You’re listening to Episode 21. The Truth About overnight success and what it really took to build a profitable brand from scratch, featuring my incredible guest and Anita seek.

Now inator is the founder of Wordfetti and incredible copywriting brand. Based in Australia. She is also the host of the Brandfetti podcast. And she’s really building a personal brand in her own right, as well.

And I really think that once you have a listen, you’ll see why that is she is not only incredibly knowledgeable, driven, and obsessed with what she does, she is also just a bundle of joy, and really has found her sweet spot in life and in her professional career.

But that said, you will also get to hear about how it is not always rainbows and butterflies. And you know, what we see on the outside is definitely not what’s going on behind the scenes.

So I hope that no matter where you are in your own, you know, career building and brand building adventure that you will find this episode, not only very helpful in you know that she shares some really practical tips of, of where to get started and what to focus on. But also encouraging to know that you’re probably doing way better than you think you are.

So without any further ado, let’s just get into it. Welcome to the personal branding project. I’m your host Kat Elizabeth, an actor and personal branding coach who is obsessed with helping creative entrepreneurs like you build personal brands that change your life for good from attracting bigger opportunities, more joy and freedom in your life. And the ability to get paid to do the things that you love most.

Each week, I’m bringing you inspiration, practical advice and the occasional dose of tough love. So you can stop dreaming and start doing what it takes to make those dreams a reality.

Hello, Anita, and thank you for joining me.

Anita Siek  02:04

Hello, God, I’m so excited to be here.

Kat Elizabeth  02:07

The feeling is mutual. We were just having a little chat before we started recording about where we actually met. And it was it was the copy-con copy conference in Australia. They do this together which was there.

Anita Siek  02:20

Yes. You went and seeing it and you nailed it.

Kat Elizabeth  02:24

Oh my goodness. Yeah, I was totally making up as I go along. But that’s kind of the theme of my life. That’s so

Anita Siek  02:32

and you jump out of a plane and build a parachute on the way down

Kat Elizabeth  02:35

pretty much but I think that’s what a lot of entrepreneurs do. And I guess you’re you’re kind of in the same zone as well. Like you were like literally.

Anita Siek  02:41

Yeah, it makes them Oh, boy.

Kat Elizabeth  02:43

Yeah. Okay. So when we met, I was trying to like, line this up with your own Korea timeline and figure out where you were at when we actually first connected? Because you have had an epic few years of kind of going from zero to 100.

With your own business. Really? Do you want to give us a little bit of a

Anita Siek  03:01

Yeah, gosh, I think when I when we first connected that was probably towards the first Oh, yeah. First, my first year, I think officially, full time in the business.

So I started the brand Wordfetti as a side gigs, I technically don’t, I didn’t count. Like if we were to count that that was probably two years. But if we were to count, not count that then I was in my first official year of business ownership. And you know, that was with any business owner that they relate to this.

I was, you know, so excited about everything and you know, had big dreams, big goals. And look, nothing has changed. But Gosh, I have learned so much in the last year in a year and a half I’ve made mistakes. I don’t regret making those mistakes once so much from it.

You know, had excited wins really exciting wins, but also have you know, come to realizations when you know, actually yeah, that’s I’m not sure. I wanted. I want that, like, you know, just sudden truth bomb moments where I’m like, yeah, I’m not I’m not sure.

Maybe it’s so so it’s been there’s been so much good and so much like learning that has come from the last year in a bit since we last connected. And I was I think originally we had to there were two of us when I first was at Comic Con when we were first meeting, we first connected. I then expanded into a team around five.

Yeah, and then just recently, I’ve really shifted my internal structure for the team again to a team of four so but where I’m leaning towards still being a five person team, but it’s just trying to you learn through all of the different structures.

You’re just like yes, I need like the first person I hire is another writer, right? But then you don’t realize that having more writers means you then need to also project manage and team managing. You’re like, Oh, I don’t have a project manager.

So that’s been a lot of the learnings the last year and a half, but I’m, I’m so yes. so thrilled to be where I’m at now, it hasn’t been a linear journey, but isn’t ever.

Kat Elizabeth  05:24

Exactly. Okay, you started as a lawyer.

Anita Siek  05:31


Kat Elizabeth  05:31

And now you this like kickoffs, copyright. Oh, we get team like, Can you explain how in the world you went from one world to another?

And also so it seems so quick, like someone on the outside, I’m observing. And I’m like, this feels like you built it overnight. But obviously, there’s a lot more going on behind the scenes. So can you give me that little journey?

Anita Siek  05:53

Absolutely. So yeah, as you mentioned, so I used to be a lawyer, and write a lot of things people didn’t read. Let’s be honest. So it’s fantastic. Being able to write things people read now.

But I started with very, as I mentioned a bit earlier on as a side gig, and it was pure, like, I never ever thought that I would be able to turn it into a full time gig, it was just something on the side, that was my creative outlet. Being in the role I was in, in government it was and don’t get me wrong, I really did enjoy it, it was really rewarding work.

But it was so procedural. There was not much room for creativity. And I’m someone who I, you know, I love like being able to push boundaries and do things differently. and exploring all the creative, you know, corners of anything, but it just wasn’t, I wasn’t able to do that in the role I was in.

So I saw that as a bit of a side gig. And when I think I put together the website for word 50, a DIY edit myself, I did the website on Squarespace and wrote the copy and like, I think a week and a bit and just hit launch. And it was crickets for I guess, six, seven months, because having a website and Instagram account does not mean leads, especially when you literally know no one in the industry.

But it was just through literally consistency if I was to look back and be like, Okay, so how did I get that first lead? And that was so exciting. I was like, Oh my gosh, someone believes in me. I’m What? You never forget that first client, right? You’re like you believe in me.

So yeah, it took a good six, seven months to get my Firstly, if I’m To be honest, I’m six, seven months of consistent content, blogs, Instagram captions, like putting myself out there for people to start, I guess, noticing, or to start following us or start like, engaging with us.

So I guess that is always one of the tips that I share with any business owner, copywriter, designer, personal, even a personal brand, it’s you really need to keep going. Because just because you do a post every day and no one’s talking to you. And it’s awkward, right? You’re like, I know, you’re asking a question.

You’re your captain. Yeah. And no one’s commenting. And you’re like, right, right chat, good chat. You got to keep going. You literally lead me to just keep going you got to push through. And it’s all about consistency.

You don’t automatically develop that trust, even when you meet someone, right? Like you got to consistently you know, you follow them, you can follow their content, what else do they have to share?

And it sometimes takes like seven or eight months or sometimes two years for someone to awesome be like, you know what I could actually do with your help. So totally, that is one tip I can definitely vouch for. So yeah, it was just through that. And we I hired my first employee or staff when I was still in the side gig world.

Yeah, mainly because I would be writing content. And then I would need someone to edit it. Because as we both know, when you write like all this content, like you You just your eyes go a little bit cross eyed and you just need a second item, Vanessa so the first time I had was an editor to review all my work and it was amazing because she was in Sydney, but then she started traveling over in Germany.

So our time differences were complete polar opposites. So by the time I finished something, I sent it to her it was her daytime. So it was so amazing. And yeah, now we’re a team of four and potentially going to five and I think I’m gonna keep it at that.

That’s a good, that’s a good number.

Kat Elizabeth  09:54

sounds nice. Okay, I like it. First of all, I love that you talk about consistency, because I think Feel like my own audience are probably sick of me saying it at this point, because nearly every episode comes back to the fact that you just have to be consistent.

So glad you agree. But one question I have for you like, I love that you also said about how just having a website and having an Instagram profile does not make a business. For you?

What What were the things like aside from consistency, did you notice that certain, you know, market activities or efforts or whatever moved the needle more than others?

Like, what was it they want someone to go from being a passive follower or even an engaged follower to a client?

Anita Siek  10:34

I love that question. Love that question. The first thing that popped into my mind, as you were just talking, there was to be honest, the, I feel like a lot of us see the power of online communities, or were so used to hiding behind a phone or computer and don’t get me wrong, the online world has completely changed the way we do business and how we interact with each other and both good, but also a little bit bad in some ways, because we’ve just relied on online communication, and I feel like to answer your question,

I feel like what really move the needle for us, too, is the US also honing in on the offline elements, the offline community. So being able to drive that online community offline, because and this is something I share with our audience, as well, you can’t keep all your community or your, you know, audience on Instagram, for example, it’s a it’s a rented platform, and it could die literally, like tomorrow.

And it’s happened before, like, way, it’s just gone down for 48 hours, or, you know, we have no control over what happens on a platform like that. So we hone a lot into the offline community and how we can still connect with our audience beyond Instagram, beyond, you know, just Facebook or LinkedIn or any online platform. So even through in person, events, snail mail is a big one.

And I think people forget how awesome it is to visit your mailbox and be like, Oh, my gosh, I got something other than from my mail bill. You underestimate the power of that, and even voice notes sometimes. And, you know, that’s in a way, instead of just double tapping on Instagram, or leaving a comment with an emoji, giving voice to you know, each person that interacts with you to is a human being it’s it’s a heartbeat behind that comment.

So taking that extra step to look after those relationships beyond just a comment beyond just a follow. So going that extra mile, both online and offline. Relationships is one thing I feel like has really helped us add Wordfetti.

So you know, for example, each of our clients, even after we complete a particular project, they get something through snail mail, like we don’t, they don’t actually know what it is until they actually get it. But it’s through interactions with them that we start to see, you know, oh, they might actually like this.

So they might actually like, you know, a whole box of just tea because they keep talking about tea, but they just little surprise like that the aftercare element of business and brands is something that I feel like people forget as well.

They’re just like, yes, got that conversion. And then you don’t remember the fact that it doesn’t end just because you finish that project for someone or they bought something from you like, in fact, that is where the real power is, they just invested in you, what are you going to do with that, like, they’re going to be potentially talking about you they might, you know, all of that, like what happens afterwards.

So honing into that as well.

Kat Elizabeth  13:55

So, so good. Listen to the woman people like she has built a brand that is like she’s leading by example, like this is so important to know. And it’s just so true.

Like, I think we do get very caught up in the like, how am I going to pay the bills, so they were just like chasing the sale tracing like this, you know, they’re a sign on the dotted line, but we forget that every single interaction whether it ends up being paid or not, is a brand building opportunity because they remember you and talk about you like that. You never know where that could lead.

You never know and this, honestly like I and I, that is so true, because there’s been times where I honestly don’t even like we’ve never even worked with someone and they would be referring clients to us and I always literally asked like, how did you find us and I will, whether or not it’s sending them against now I love snail mail just really like receiving gifts.

I know other people do too, but you know, just harnessing that you just never know who they know as a friend or as a mother. Brother, cousin, best friend’s cousin, you know, like it’s?

Yeah, like I mentioned, every single person that you’re connected with, like, How amazing is that?

There’s so many people in the world and people are noticing your brand. So look after that. Mm hmm.  Okay, so I’d love to know, like, you talked about how you did spend quite a bit of time, side hustling before, this became your full time thing. And a lot of my clients are like, they’re trying to get something off the ground while they still have a job, or if they’re on maternity leave.

Any advice on how you make that work? When you do have a demanding full time job, and maybe even family or whatever, you’re looking on a very limited time? How do you choose how to spend that time to actually do meaningful things to build your brand or your business?

Anita Siek  15:46

Absolutely, yes, I think I, the first step is if you’ve got a corporate job, that’s traditional nine to five, the first thing would be just to explore and maybe start the conversation with your boss and see whether or not you could explore flexible working arrangements, or even compressed hours.

So not every single corporate job might, you know, allow for this, but just understanding what you could potentially do to maximize the time that you might have. So for me, personally, I was Uber lucky to have a boss that was actually very supportive. So I declared the fact that I had the side hustle. And it was it was fine. It was not, you know, conflicting with what we were doing, and to support that I had requested for compressed hours.

So what that meant was I started work at like 730 or seven in the morning, and I finished at around 530, every day, from Monday to Thursday. And that gave me one full day on Friday off. So I was working full time hours, Monday to Thursday, crazy hours very well.

I mean, I work even more crazy hours now. But let’s be honest, it’s been 730 till around five 530. And that gave me that one extra day off on Friday. And that was magic like to have that extra day and I worked Friday, Saturday, sometimes Sunday.

But that extra day or two gave me so much more room to dedicate one full day to working on the business and growing it and figuring out ways creating content. I guess if you know your job may not be as flexible, then I would probably suggest you being very clear with your time blocking. So I would probably say you know, if you finish work at, let’s say, five, traditionally, you might head home have to drop the kid or like pick up the kids and etc.

Even each day, bye, even if you block out one hour or two hours and just be really clear as to what you want to achieve in that arrow to be realistic. Don’t be like I am going to create an entire program in two hours. Be realistic about you know what you can do.

So if you’ve got a program to create, and you let’s just say you’ve got three, let’s say three months, if you can block out an hour or two every day, even when the kids are going to bed, you’ve got eight till 9pm maybe, and you’re working on that every day. And you set yourself the goals milestones every week, or every month to check in in three months, you’d be able to achieve that. But you just got to be realistic, of course.

And I think that is one thing I feel a lot of side hustle. a side hustle is forget and they they’re hard on themselves. I was hard on myself to where you’re like, Oh my God, why is my business not growing at the rate of that person on this business. He’s also side hustling.

And I think one thing you really all of us need to really remember is when you’re a side hustle, you’re dedicating side hustle energy, you can’t expect it to grow at the rate of you know, a brand or a full time business that is dedicating literally every day to it.

So being really, really stick and not being so hard on yourself. And keep pushing through, even and of course, you’ve got to notice who’s in the industry, but don’t compare yourself to someone else’s, you know, own path.

And that’s important when you’re a side hustle because you can’t help it be like oh my gosh, for that business was a side hustle. And they grew so quickly overnight. It’s never ever overnight. Like, you know, it’s the amount of you know, mistakes and failed business ideas that I’ve had to get, you know, and I feel like you would relate to this as well Kevin as well as other business owners who are listening to this like it’s never overnight like that’s what it’s the tip of the iceberg.

That’s what people see. But people don’t see the ugly cries in the bathrooms. People don’t see that. You know the moment so you just like should I just get a full time job, mom Don’t you’re sick, and you go to the doctors, and they’re like, do you want me to write you a medical certificate?

And you’re like, Yeah, I would just give that to my boss. Oh, wait. So you know, people don’t? Yeah, they only see the highlight reel on social media. So don’t look at that and get yourself down, that hustlers.

Kat Elizabeth  20:18

good advice, oh, my goodness, it’s so easy to go down that rabbit hole and just look at everyone else and what you think they’re achieving, with what you think of their resources.

Like, we don’t know what’s going on behind the scene, and how long they’ve been working on it and who’s on their team and how much money they had and all of that. So, not that it even matters. Like we’ve all got our own timing and our own journey.

And as you said about consistency, like if you keep showing up, you will get there eventually.

Anita Siek  20:46

Yes, you will. You will. It’s all about consistency.

Kat Elizabeth  20:50

Okay, so something I’d love to ask you. Because right now I kind of see that you’ve got like, you do have a personal brand of your own, like you really are becoming quite established in the industry. And people love having you on their podcasts and getting you to speak on panels and all those kinds of things.

But then you’ve also got you’ve got Wordfetti which is the original brand if I’m right, so like that’s the copywriting business. But now you also have Brandfetti, which is the podcast, but also is it kind of becoming a business of its own as well. Am I right?

Anita Siek  21:19

Yes, I I haven’t actually talked about this some formally really, but um, it has grown. Oh, it’s school exclusive. Oh, no. But um, yes. So Wordfetti has, is the service arm of the brand. And also hones into I guess the, the words and the language and all of that and helping brands and also education in terms of words and content.

Whereas Brandfetti kind of was born out of, I guess my and we were talking about this before we were recording, but around I feel this time last year, yeah, this time last year. I just felt like look, I love what I do at work very really love what we’re creating here. But I feel like something was still missing. I knew I had that.

Missing feels, again, where I was, you know, in the corporate job. And the more I started to dive into it, I was like, Okay, so my big mission and wed Betty’s mission, as well as to really spread this power of words and language and content to the world.

And I guess we like I felt as though by helping brands just simply potentially one on one. And don’t get me wrong, I love it. I love it so much. But I really wanted to explore another avenue to spread that message out, which is when I drove into Brandfetti and started the podcast as Brandfetti.

And that is a mixture of you know, my personal learnings, learnings. I like to call it failure plus learning, learnings, but also copywriting content tips and all of that. And I also share you know stories of different brands that are doing amazingly through content. But that has just grown again,

Organically into a bit of a community and personal brand in a way of like minded businesses and entrepreneurs and organizations who really want to I like to call be the pink flamingo of their industries like the Dyson vacuums or, you know, be the go to in their industry by doing something completely differently. So I guess if I’m to answer your question, in short, it is starting to at this very moment become almost a completely different brand in itself.

And it’s more community driven, more about bringing together a group of just people who don’t want to settle for mediocre or don’t want to do things normally want to literally create a dent in the industry. And I have like in my head, I’ve got so many exciting potential things I want to bring up in that arena as well.

And that gets me so excited. Yes, I just sang on your podcast.

Kat Elizabeth  24:10

I started it when I’m by myself like recording a solo episode. Like this is so much more awkward. So bring on the singing.

Anita Siek  24:20

But yeah, I know you’re excited.

Kat Elizabeth  24:22

Yeah. And I can tell you just you have that energy or someone who’s clearly doing what they’re supposed to be doing and loves it. And I think that is an element like that is part of why your brand is growing the way it does.

Like we can really sense when someone believes in what they’re doing. And they’re obsessed with it to the point that they will do the crazy hours and they’ll come up with all the new ideas and it’s not just about like, okay, yeah, I’ll serve my clients today because the bills.

Anita Siek  24:47

Yeah, and it’s it’s so like, without sounding like a complete kid. I literally jump up and down over just the reactions and the excited eyes and I feel as business owners, one of the biggest realizations for me in the last six months or 12 months even, is the fact that a lot of us as business owners, we go in without headfirst, and we’ve got these grand ideas, amazing, you know, concepts and programs we want to create or products we want to launch.

But then we and then we go without God, like, do we feel good about it? Okay, yeah, let’s keep going. Whereas we always forget what you know, the heart wants or what the real purpose is. So leading. And for so long, I’ve been like, yes, idea, idea idea. But it isn’t until it wasn’t until probably, you know, six or 12 months ago, I was like, okay, but what is the real mission? What is that North Star of a neither in Wordfetti? And what do I want to achieve?

Hence, the podcasts, hence, you know, everything else we’re about to create, it goes back to that to, again, consistency, again, to serve the mission. So being so clear on the why of why you’re doing what you’re doing is so important, because sometimes we spend so much time looking forward, that we forget to look, you know, okay, but is this actually going to, you know, fulfill the mission. And that’s when people start to dread what they do.

Even though they should be really excited and happy about where they are. And, you know, people are buying their products or their service offerings, they just feel me me, like, and that’s when people start feeling misaligned when? Yeah, it doesn’t actually they’re not, they don’t actually know that why you can’t get to the destination without knowing what that is.

Kat Elizabeth  26:40

Oh, absolutely. I see it as the compass. Like the key is kind of guiding us home. Yeah, if you’re kind of feeling lost, usually it means you have become detached from that Why?

And sometimes it’s because it changes as well. I think, like maybe the reason you started isn’t the reason you’re still doing it. But as long as you know what it is, then you can find that energy that you need to keep going, I think,

Anita Siek  27:00

definitely, definitely, yes.

Kat Elizabeth  27:03

 Okay, so let’s talk about the flip side, because obviously, you are in such a good place, and you’ve got so much energy, and you’re doing all these amazing things. But can we talk about what it looked like, if at all?

I mean, you didn’t mention crying, which is good, because we’ve all been there. But like, was there like a particular time where you hit a bit of a speed bump that made you question everything? Or is it just a constant battle? Like, talk to us about the tough time?

Anita Siek  27:26

Oh, my God, CAD, like, every week, okay. Can I be honest, every, literally at least once or twice, almost sometimes every day, like, and I really want to be really real here. Like, it is so hard. Like I there are times when it is so hard. And I go through moments of roller coasters. Nearly every day. I’m like, yeah, I’m doing awesome.

No, I’m not like this is no great. And then I’m like, Yay, great. No, not so great. It’s, it’s, it’s very hard. But that’s the thing. That’s, that’s it’s all part of business. And it’s all part of it. It’s all part of it. And we really need to embrace this journey as opposed to the destination, as well. Because if were to and I’m still trying to get better at it myself, cuz there are days when I’m just slow, ugly cry.

So, but I’m still trying to get better at this myself, but really trying to reframe these obstacles and hard moments with, okay, when was there a time that you have actually not growing, growing or learn something when something bad has happened or when things don’t go right?

Or when you’re crying on the bathroom floor and just in the fetal position and just sobbing like Niagara Falls? Like, when was there a time when you actually didn’t learn something grow? Or, you know, move forward with the badge? Like there’s always growth that comes with when bad things happen, or when that didn’t go?

Well, with that launch? didn’t go well, you’re like, Okay, so what did I you know, what, where, where could I have improved that didn’t go so well. Maybe I reached out to my previous, you know, people who did sign up as to where I might have fallen short of people who didn’t sign up what would have been the reason why they didn’t sign up. So looking at it that way, and

I myself like I mentioned, I’m still trying to get better at this because there are definitely days where I’m like, where Why me. Um, but that has been a big mindset shift that I think all of us as business owners need to adopt to try and look at. It’s it’s not rainbows and unicorns, but it’s okay, you’re gonna grow from the bad you’re going to grow from things or that red flag client who you you know, you knew you shouldn’t have taken on but you took on because you’re like,

Oh, I need this client.

Kat Elizabeth  30:02

We’ve all taken those too many times.


It’s literally like waving like this. Yeah, no, I can obviously see what I’m doing. But I’m literally like making hand signals. But you’re just like, no, it’s fine. And then next minute, bam, oh,

Kat Elizabeth  30:25

oh, dear, yeah, we learn these things. Okay, well, this could this nicely segues into asking you like, for someone that is just getting started, and they don’t yet have all of those indicators, like they don’t have any roadmap in front of them, like they just like,

I just know, I need to do something. Any advice on where you actually begin?

Anita Siek  30:44

I would probably say, where to where to begin, I would probably say, without sounding so cliche, start before you’re also ready. I think I wouldn’t. I was never ready. And I would have never taken the leap from my corporate,

I was also not ready to really take the corporate leap from my, from the job, you have to take risks to be able to, it’s never a seamless segue. And if you keep waiting, it just you’ll keep waiting for another 20 3040 years, because they’ll all be always be something that you’re waiting on. You just gotta you just got to start.

But also, I think you really should stop by and this is something I didn’t get a chance to do until literally, like I mentioned a year or a year or so ago to really understand your mission, really understand and dive into what’s important to you, in terms of not just business so you know, your work view.

Sure, like what what is that work mission, but also your life mission, and also what you want in your day to day, like, if you want to get into business ownership, it’s so how awesome is it that we get to design our own, not just business, but live and have that ability to do that, if that is the route you want to go.

So it’s you don’t have to work nine to five, you don’t have to work Monday to Friday, you could work Tuesday to Saturday, if that’s what you want, and get Mondays to, you know, hang out with your kids, like you get to design the day you want. You get to design expectations that you have with your clients, and you get to create what you want.

And I think you can’t, you obviously can’t do that without first taking a bit of time and doesn’t have to be a crazy activity, but just sitting down and just daydreaming and being like, what would my ideal day or ideal week look like?

And where does work come into that. And that’s the thing I feel like, as business owners work takes up 99, sometimes 99% of our time, but we don’t realize that work is only one part of the puzzle as to what makes us us, your partner, your wife, or your husband or your you know, you’ve got kids, you’re also a mother,

Like there’s so many other things that make you, you and one of the biggest mistakes that I made was I completely let my physical and mental health go, like for the probably all of last year. And it was not good. Like I had I gained so much weight, I also just mentally was just stressing myself out over the littlest things. And that’s an I needed that to realize, I guess, okay, work is not an either, and neither is not work.

There is so much more to Anita than just Wordfetti. I’m also a partner, I’m also a doctor, I’m also, you know, got to also look after myself to to be able to, you know, ensure I can keep, you know, producing the best work for our clients.

So, yes, that was a very long winded answer.

Kat Elizabeth  34:08

Such a good one. And you touched on something that I think most people don’t even talk about. Because I think very early on, especially in it, although not just early on throughout the entire journey, we often get stuck in this kind of almost a victim mindset, the fear and the scarcity kick in and you just think I just have to do whatever I have to do to survive.

And you take the you take all the clients that you don’t think you should be taking you work longer hours, you drop your prices, because you think well, you know, I’ve got to do what I got to do. Instead of ever actually sitting down and going maybe I’m worthy of creating something that feels amazing. Something that’s actually better than my nine to five because that was the point in the first place.

Like it’s funny how we make it worse than the joke.

Anita Siek  34:51

Oh my gosh, it’s so true like it and then we stop forgetting and we’re surrounded by all this like it’s just negativity Now heads, we do it ourselves.

Kat Elizabeth  35:02

Yeah. But the thing is like the boundaries that we can actually set for ourselves. And I’m learning this in a big way, right? As I’ve gone from being the yes person to being like, maybe sometimes a no is okay. But it’s incredible when you do set those boundaries, how the right people start to find you.

And suddenly you have more time and space for higher paying clients and for like, stuff that lights you up more, because you’re not filling your calendar with the stuff that you do. Just because you think you have to add evolution, I guess we all have to learn it at our own.

Anita Siek  35:34

Gosh, that is Yeah, that is a big takeaway, you should you should totally rewind and listen to that what you just said, again, that was a really that’s a very important lesson.

Because Yeah, we, we, I feel like a lot of us as business owners, we go into this mode where we are, we’re doing like more clients, more clients, more clients, because that means success, right?

It’s not necessarily more clients, more clients, more clients, maybe it’s about you know, if there are so many clients wanting to work with you, maybe it’s about reevaluating your pricing structure, maybe it’s about, you know, potentially a peak yet upping your price or actually saying no, we’ve actually got a waitlist.

And putting those boundaries, like you mentioned out there and more clients does not necessarily mean success here. You could be working, if success to you means working 20 hours a day. Sure. Great. Then that could be more clients.

But you know, it does not necessarily mean success. It’s your burn out.

Kat Elizabeth  36:41

Yep. And you have a right to actually say no, and to demand what you’re worth, that might not happen overnight. But I definitely have seen that the more you push back and have those boundaries, the more you people do start to actually respect.

Anita Siek  36:54

Oh, my audience will respect you. Yeah, for that. 100% Yeah. 100%. And you we as a service based industry, in particular, you set those timelines to your clients, like, if you’re going to say two weeks, the client will be like, that’s okay, like majority of time, trust me 99% of the time.

If you give yourself that extra wiggle room, the client will understand because they’re like, we don’t want you to rush. Yeah, exactly. And you don’t want to rush it either. So to give yourself that extra breathing space, if that means you don’t rush and you don’t feel stress, then say two weeks instead of three days, like give yourself that extra time to edit, give yourself extra time to review the content and not stress out.

Kat Elizabeth  37:41

 for sure. And it’s expectations anyway, like, as long as they know what you’re going to deliver and you live up to that, then generally everyone’s happy.

Whereas if you try and bend over backwards to do these crazy deadlines, and then you start pushing them because you’re stressed out and the quality messes. That’s when everyone starts to get a little bit cranky.

Anita Siek  38:05

You don’t want that?

Kat Elizabeth  38:05

No. Okay. I could literally talk to you all day. Dangerous, it is very, but I’m going to lead up to a question that I asked everybody because I think is a perfect lead up.

If you had to, let’s say you woke up tomorrow, and all of the work that you’ve done was gone. And you had to build your brand, again from scratch. Is there anything you would do differently this time around knowing what you know now?

Anita Siek  38:29

Gosh, that is powerful question. She is, you know what? I? I don’t? I don’t actually think so. I feel like one I feel like this is tricky question. But two, I feel like all of the things that have happened for me to build the business, for example, the side gig as well as the the corporate gig together to build wealth, Betty has meant the fact that I was able to get so clear on who I wanted to work with, instead of me going into starting with Betty being like, Oh my gosh,

I need all these clients to, you know, to live or like, getting clients just for the sake of paying that bill, I was able to say no, I was able to be like, you know what, I am not sure where this aligns with me. But it’s okay because I do in a way have still the corporate job,

I’m not desperate for projects, I get to be so clear and take my time to figure out what I want in my life and my business. I guess if I was to dive a little bit deeper,

I think the one thing I could probably do a bit differently is be be less hard on myself and learn how to actually like we were talking about switch off and actually be more present and realize that work is just one element of what we as you Humans are meant to do like, there’s so much else that fuels us that is also complimentary to what we do, for example,

I get so much inspiration for work, going for a walk, or with my dogs. But I, like I mentioned, I didn’t do that at all last year, because I was like Work, work, work, work, work, work. But if I just took the time to go for that walk for an hour, which I do now I get so much inspiration in that hour. I feel good about myself.

I’m doing, you know, looking after my health, and I’m looking at things differently as well, for more so much more productive when I come back to the desk, and I’ve gone out for that walk. So being Yeah, being less hard.

And I think this is important for other business owners listening to this being less hard on myself and actually taking time to look after you, as well as the business definitely take time to look after you because you’re the biggest asset really in the business?

Kat Elizabeth  41:00

Yeah. Yeah. That’s a good answer. I didn’t mean to throw you there with

Anita Siek  41:05

me freaked there a little bit.

Kat Elizabeth  41:07

And you handled it so well. No, that’s I think that’s awesome. I mean, I think it’s amazing to be able to look back and go,

No, I actually, I made some really great choices in building but then, yeah, I think that what you mentioned is literally the toughest thing for absolutely everybody is that we just start to see our businesses, our baby, and it has to come first and at any cost success at any cost.

But it’s not like you said success. If we’re suffering mentally, physically, emotionally, then you know, succeeding, like the business might look great on on Instagram, but like, yes, not gonna last much longer.

Anita Siek  41:42

Totally. And, and that’s the thing. Like, I’m not to say I haven’t made, you know, mistakes and learnings and failures and all that so many, like, I’ve made so many wrong decisions, but I’m so glad I made them.

Because if it wasn’t for those really hard moments, those you know, I would not have, you know, made tweaks I would not have, you know, learn from it and grown from it, and how to, you know, even receiving critical or bad feedback or constructive criticism and all of that learning how to embrace that instead of getting into a defensive mood, for example.

So learning, like, everything that’s happened, that was bad. I’ve learned from it. So I’m glad they happened. Really good.

Kat Elizabeth  42:34

I love this as a as a final note for our chat, because it’s just so true. So can I just say thank you for your honesty, because it is just it’s so important for everyone to heat like to really understand everything that goes into building a brand and building a business.

And it’s just yeah, it’s amazing that you were able to share so much of your journey with us.

Anita Siek  42:54



no, I thank you for having me. And I think it’s Yeah, like you mentioned, I feel like people see the highlight reel they see on Instagram, that business or that brand is doing amazing.

You just you honestly do not know what someone is going through not just in their work life, but personal life like that intersection between personal and work life sometimes can impact on someone’s online life.

And you know, it’s you just don’t know by just looking at social media,

Anita Siek  43:25

so be kind to everyone.

Kat Elizabeth  43:28

Absolutely. Okay, well, where is the best place for people to find you if they want to hang out with you online?

Anita Siek  43:33

Yes. So you could find us at Wordfetti on Instagram or Brandfetti and also, you can have me in your ears to on Brandfetti the podcast, or those of you who want to email us you can send it to Hello at Wordfettigroup.com

Kat Elizabeth  43:50

amazing and everything will be linked. So don’t worry. You can find them in show notes. But thank you once again, Anita. It was so nice having you.

Anita Siek  43:59

It was so much fun. Thank you for having me. Bye


Kat is a copywriter, brand & messaging strategist personal branding coach and the founder of The Personal Branding Project whose mission is to help you go from best-kept secret to in-demand brand.


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