Podcast, Social Media

How LinkedIn, Journalling + Imperfect Action Took Ruby From Side Hustle To Six Figures

When you think of LinkedIn there’s a good chance you think of stuffy CEOs, serious headshots and the corporate life so many of us have worked so hard to escape. And yet my guest today – who has built a profitable personal brand thanks to LinkedIn – is nothing of the sort.

Bubbly, colourful, outside the box and obsessed with all things journalling and law of attraction, Ruby Lee has proven that it pays to show up as YOU on LinkedIn and stay true to your own values, despite what everyone else is doing.

Today’s episode is full of so much gold including…

  • how Ruby managed to build her now 6 figure biz from just a side hustle
  • how she leveraged the power of video (even though it terrified her)
  • how having fun on and being real on LinkedIn led to life-changing opportunities
  • what journalling has done to help her manifest her dream life
  • and practical advice on how to build your own brand from scratch

✨ FREE MASTERCLASS: How to Become the Go-To Expert in Your Niche Without Working to the Point of Burnout

SAVE YOUR SEAT ▷ https://personalbrandingproject.co/expert

You can find Ruby Lee on Instagram

Listen to her podcast, Own Your Hustle

And visit her website for info on her programs

Read the transcription 👇

You’re listening to Episode 18. How LinkedIn, Journaling and Imperfect Action Took Ruby From Side Hustle To Six Figures. 

I’m so excited about this episode. If you have ever hung out on LinkedIn, you have probably come across Ruby Lee, who has really become an influencer in her own right, who has been the queen of side hustles and helping people leave their nine to five and do the things that they love. And these days, she is making such a huge impact with her coaching business, her own your hustle, podcast, and so many other things.

And in today’s episode, she not only offers some really practical advice for building your brand, especially on LinkedIn, but also gets very honest about her own journey, what it really takes to get to where you want to go, not just practically, but mentally and emotionally. And we just have a really good laugh. So I am really excited to share this one with you and to introduce you to Ruby Lee. 

Welcome to the personal branding project. I’m your host Kat Elizabeth, an actor and personal branding coach who is obsessed with helping creative entrepreneurs like you build personal brands that change your life for good from attracting bigger opportunities, more joy and freedom in your life.

And the ability to get paid to do the things that you love most each week, I’m bringing you inspiration, practical advice and the occasional dose of tough love. So you can stop dreaming and start doing what it takes to make those dreams a reality.

Well, Ruby, welcome and thank you so much for being here. I can’t explain how exciting it is for me right now.

Ruby Lee  01:47

Oh my gosh, Kat, I’m so happy to be here. And I uhh, I’m so excited to see where this conversation goes.

Kat Elizabeth  01:54

Me too. Me too. And I it’s so funny. I felt like I had to be straight with you. So when I first I can’t remember exactly when it was I first discovered you on LinkedIn, which is I think where so many people find you like it’s like your, your gateway drug to all of the other places. And I remember seeing this video that you posted and I didn’t know you from a bar.

So before that, and you hopped on LinkedIn, and you were so on LinkedIn. And I was like, Who is this girl? And I didn’t even know how I felt about it because it felt it was so against the grain It was so not what you normally see there.

And I was like, I don’t know if I love her. I hate her. But I noticed you,

Ruby Lee  02:39

I get that feedback so much. It was just like whenever I saw you, I didn’t even know what you were going on about my, okay.

Kat Elizabeth  02:47

It’s I think your energy is so strong. And it’s such like I think because we are so used to so much fakeness online. Like it’s just a thing that so many people are not not real, not authentic, that you’re like, Okay, she’s got a great personality.

She had all the energy. She’s saying lots of great things. But does she like is she going to back it up? Is she consistent? Is this real? And I think what happened is it was you were interesting enough that I started following because I was just intrigued. And very quickly, I was like, Oh, this girl is the real deal.

Like you you are actually you’re walking the walk. You’re not just all talk like a lot of people on social media. And I know the rest was history. I just started stalking you quietly from afar. And then here we are today.

Ruby Lee  03:30

I love it so much. Yeah. I, LinkedIn is just such a it’s like a playground for me, it’s so much fun to just, you know, kind of like mix it up a little bit. And, you know, we’ve been so accustomed to like Facebook and Instagram and how we’re supposed to show up on those platforms.

LinkedIn has just been such like a Greenfield opportunity that I’m like, why not have fun with it before, more and more rules come in around like how you’re supposed to actually be on a certain platform, like, you know, when you’re subconsciously programmed to like, Instagram has to be this and Facebook has to look like that.

It’s like that Dolly Parton challenge that’s going around at the moment. I’m like, looking at this going, Oh my god, like this is what I made about subconscious programming. It’s like, if I did that those four squares, it would be like exactly the same. exactly the same. Like, it doesn’t change to me.

Um, but yeah, I I’m so excited with the LinkedIn platform and what it has to offer for sure.

Kat Elizabeth  04:25

Yeah, it’s Yeah, you’ve certainly got my interest because I had sort of written it off as as like the corporate place and the place that’s not for people who don’t fit the mold, I guess. And you’ve proven that it’s actually potentially for anyone, but I think we’ll dive in I’d love to kind of get your thoughts on how you actually approach LinkedIn, especially when you’re not in the corporate world.

But I’d love you to just dive into your story a little bit. Obviously, I’ve given people the Cliff’s notes version, but I mean, ultimately, you’ve you’ve done what so many of my listeners are dreaming of doing.

Ruby Lee  04:56

Oh yes. It’s always like where do I start with this? Whole thing, but I guess so top level, my background is in accounting. And then I switched careers from accounting into recruitment and HR. And from there, I’ve worked with some of Australia’s biggest brands, like the ones that, you know, when you’re in corporate life, and like, I really want to work for that brand and be really awesome.

And for me, personally, I wanted to be in like a people and culture role to really connect with the humans that made that brand. And it was really cool at the time for me to be able to sit down and work with leadership teams and help them build, you know, their cultures up. So I was in recruitment for almost 10 years, and I built up my career into you know, what was like a head of recruitment role at quite a young age.

So by the time I was in my mid to late 20s, I was leading big teams, and I was like that, you know, the, the poster child for someone who was like, ticking all the boxes, and moving up in their career and doing all of that. But deep down, I was always just thinking to myself, Oh, my gosh, there has to be more to this.

Like, I’m only at the time, I was like only 25 or 26. And I’m like, oh my god. So I have like 30-40 years of this to go, this cannot be. And because I was working with a lot of senior leaders who were maybe at the tail end of their career, they were like talking about, you know, how I’ve got so much to look forward to.

And just with a bit of hard work and a few more gray hairs, I’m really gonna just be like, rewarded. And I’m just thinking, exit with exit button, randomly, can you see this? This is exit button. I mean, this is like a hotel. And it’s like pressing case of emergency. I’m like, Oh, actually happens.

Kat Elizabeth  06:43

I had one of those for our lives.

Ruby Lee  06:44

So like, again, that’s really that’s hilarious. Now you won’t be able to unsee it. Yeah, exactly. But oh, my gosh, I was literally looking for that button. And what really got me was every year, you know, in Australia, in particular, we accumulate four weeks of annual leave.

And I was like, okay, every four weeks, I would plan a trip to Europe or the US. And I know we’re very lucky, because there are countries I get way less vacation time. So very grateful. But I used to always feel like I used to work to travel. And that’s when it all kind of started to start like taking for me,

I’m like, I need to build a secondary income stream to help me actually live more like live more of this life outside of, you know, the 45 weeks of actual work life and actually having this like blend of lifestyle and travel. And I started my side hustle.

So in 2015 I followed the thread, I talked about this concept a lot where there’s sometimes like picture like a thread, you know, and it’s, it’s there for you always to go down. And for me the thread came in the form of people asking me questions about how do I get that dream job? Or how do I structure my resume Ruby, you’re in recruitment, like what really goes down in the recruitment decision process.

And so I started to talk about that you know, through a blog at first because I was so afraid to show up on video or anywhere else. So I was you know, writing and my blog site to get a lot of traction, people used to read it and go oh my God, thank you for the tips. And from there I started to monetize I started to do career coaching writing resumes.

I really started so low like that was another story of mine where I was writing resumes for $50, Oh my gosh, and you know, like a standard resume would be like adding a couple hundred bucks and then up to the thousands and but it was sort of just like a taste of if I could make money on my own terms. I could grow this in any which way I wanted to and all I need was the belief to back that you know that dream and so I did that like on an off resume coaching for oh my goodness, three years like I was sort of in it but

I wasn’t and I think that’s a lot of what side hustlers do because we have that life raft we have that you know that financial backing from our employer that we’re not fully in it 1,000% and you know I say this a lot as I coach side hustlers it’s like the swing of I want to go all in Oh, but there’s a promotion that I want and scratch that itch like go down and there is no like you have to do it all at once and and being a side hustler is definitely a it’s a privilege and it’s it’s a gift you know that we don’t have to just dive all in.

But when you’re ready, then let’s do it. You know, so fast forward to January 2018. I just oh my gosh, like I could not not go in at this point we had just come back from a holiday in Bali. And I was just thinking, this dream has to come to life. If I don’t do this, if I don’t quit, if I don’t go in with my business, I will never ever know.

And so the journey began, I quit my day job, January 2018, I had to give three months notice to my employer, because at the time, I was already in like quite a senior leadership role. So they had to, like replace my role, and I had to do all the things. And by the end of January 2018, we had just like, built up this online business in business coaching, specializing in helping side hustlers really take their business online, and in particular, service based coaches.

And oh, my goodness, then we booked out one way ticket out of Melbourne, Australia. And we knew that this life is going to happen for us. But the entire year of 2018 was really building the runway, building the income streams, building the audience, building the personal brand. And we had hit six figures in our first year in business.

And here we are. So we took off in May 2019. May 2019, was like out the time we had left Melbourne to see where the word would take us, we sold our house, we sold everything, we packed up our little family. So I’ve got two boys or two kids. And, you know, we just did all the things I were like all in. And since then, our business has tripled in income and revenue.

We have seen so much of the world. And this is where we are now. So I’m recording this when we’re in we’re in currently in her to Minh city in Vietnam, after spending like most of this year in the US and Europe. So we’re back in the Asia region.

And now speaking with you so that’s like a long, sort of like leading but yes, that’s like a bit bit of my story.

Kat Elizabeth  11:54

I love that thank you for sharing. And I think something that really stood out to me is that, like I saw you once you have visible once your brand and started to become established, and it could like it could seem to someone on the outside, but you’re one of those like, overnight successes.

But hearing your story, you can see that your journey to having this personal brand in this business started way back in corporate with everything that you were learning and then the time that you were investing in your side hustle and like slowly but surely building this momentum until you’re ready to just go all in.

So hopefully that fight like think that that’s encouraging to the to the listeners, because I think sometimes it feels like time is just stopping when you’re stuck in doing something that you don’t want to do. And you’re like, I’m not seeing any results, how much longer can I hang in there, but really, you have to play the long game.

Ruby Lee  12:43

Absolutely. And you know that in in a very like practical point of view on what it looked like daily was I would come back from it wasn’t a nine to five, it was like an 8am till sometimes 7pm job, I would come back and see the kids and cook dinner and do all of this. And my side hustle hours wouldn’t start until 10pm at night and I’d finish at 1am so i’d invest three hours a night, every single day.

Sometimes, you know, like maybe it was like five days a week and then weekends as well. Like, you know, just researching and learning and doing courses and, you know, acquired learning how to acquire clients like a lot of that time that I would would usually be spending in front of the TV like let’s be honest, I would I really traded my Netflix time for side hustle time.

That was where it really all began and where the pieces started to fall into play for sure.

Kat Elizabeth  13:36

Yeah. Oh my goodness, yes. I feel you sacrificing Netflix like the fact is like, as much as one day we get to be living the life of our dreams. The fact is there there’s going to be a cost involved if you’re wanting to achieve something that most people don’t actually do.

Especially if you want that financial security that comes with having the day job while you build your side hustle and I’ve tried it both ways. And you know, I went all in at one stage when I didn’t have that financial backing and I was like oh, okay, I see now why people have that slow burn waiting a bit longer.

Ruby Lee  14:10

Oh my gosh, I’m such a big believer in not going all in when you don’t have a financial runway I maybe that’s my accounting side coming out but I’m a really really big believer and look at what you currently are spending money on and where can you start saving it into your side hustle kitty which ends up being the runway for you to start your next life.

So for personal for me personally, I wanted a three month runway anywhere between three to six months depending on your you know your risk ratio and how you live your life in general. But we knew like three months was going to be a perfect setup for us.

And there was some bigger financial decisions. You know, I mentioned earlier, we sold our primary home which you know anyone in the great Australian dream like my family and my husband’s family had like a mini heart attack over They will like that. What do you mean, you know, and all these things that we had happened, you know, we sold out car because we lived in a city anyway, we didn’t need it but some reason, a lot of Aussies own cars, you know, and things like that. So there was just some big lifestyle shifts, which were already happening before we were living fully into the lifestyle we are now.

Kat Elizabeth  15:22

Yeah, that is so good. Thank you for your honesty with that, because I think Yeah, a lot of time we do we hear what’s going on on the surface, and we see the end result, but to know what was actually involved to get there can be so much more encouraging, because you realize you’re probably more on track than you think.

Because it’s so difficult when we’re comparing our journeys to other people’s, you know, highlight reels on on social media. So I think it’s just important that we all get a little bit more transparent about the journeys, so that we all just calm down a bit, and give ourselves a break,

Ruby Lee  15:50

You need to calm down. I love it.

Kat Elizabeth  15:54

I’d love to swing back round, because there’s sort of like two journeys, I’m finding that the people that I’m working with are taking and one of them is very intentionally building that side hustle to eventually escape the corporate, you know, grip, but some of them have actually found an amazing career that they’re really all in with right now. But they’ve, their concern is wanting to really establish themselves, like build a personal brand, so that they do become known in the industry, as someone with some authority, they potentially, you know, increase the company’s value because they become a draw card. But also, it’s building that little bit of security for yourself.

So you’ve got more leveraging power, you know, more negotiating power down the track. But I think it can be really scary to try and start building a brand when you are in that corporate structure in a company that has their own thing going on. Do you have any advice on on how to navigate that and and do it in a way that’s kind of careful and intentional versus just like bull in a china shop?

Ruby Lee  16:52

Oh, totally. And I’ve really had two very different experiences with two employers. So my first employer, I had spoken to them about this recruiting blog and the personal brand that I was building. And, you know, in the beginning days, they were like, Oh, that’s really cool ribs. That’s awesome. Or that’s really cute that you’re doing this on this side.

I think that was the actual quote, it’s really cute that you’re doing this. Yeah, I’m like, I’m building an empire. I don’t know. I’m sorry.  Anyways. So I was just like, Okay, well, this is it, like, I’m going to do it. And then obviously, is the blog started to get more traction.

I had more eyes on me constantly. And I actually was eventually called into a first and final warning meeting, to say take down the blog, because it hasn’t been run through the right PR channels. And it hasn’t been signed off by management. And regardless of all the previous conversations about it being a cute little idea.

When it got serious, I think it also got very serious for them, which I’ve now come to realize is a real test from the universe. It’s like, how badly do you want it here is an open portal. Here. It is like the signs of that things are getting noticed which door Do you want to walk through. So I actually decided to leave that job because the values for me was just too strong to pull towards my business.

But I didn’t have my financial runway set up. So I went back in and sought out a part time job. And I found a position that backside hustlers. Now this is something that I want hundred percent manifested because I said if I was ever going to work for someone, again, it would be for an 18 month period, build up my runway, and they would be fine with me showing up online and I even write in my journal, they would be happy and thrilled that I’m showing up online.

And so this particular employer came to me through a Twitter feed. I’m never on Twitter. But one evening, I was on Twitter, and it said, Hey, we’re hiring. And we need someone to help us hire. And I thought, Oh, that’s such a cool tweet. So followed the thread. And sure enough, that led me to a ventures based startup business in Melbourne. And because they were all entrepreneurs, they were like, Oh my god, like build your brand, do the thing, just help us hire.

We don’t really care what you do outside of your work hours. So I was very intentional about taking this job. I was very open with the founder and the CEO of the business to say, Look, guys, like I probably have 18 months in me before I go all in. And in that time, I’m really planning to go big on LinkedIn, is that cool with you? And if it’s not, then this is likely not going to be the job for me.

So I was very specific about what I wanted. And I was very clear about what I was calling in and off I went they were like, hell yes, this would be amazing for our brand. This is great that you’re building your brand up and in the next 18 months. It was really about like in tandem, being respectful of my employer brand and obviously recruiting for the company, but also being very open about building my personal brand out there.

So my advice coming out of two very separate, you know, environments and also having worked with a lot of my clients who are in this like very kind of gray area, the number one thing I would say is be transparent, as transparent as you can with your employer, you will be surprised by I was, you know, having come from HR as well, you know, things are changing, the climate is changing for sure.

The personal branding field in particular is something that employers are starting to see now as an advantage. So if you’re open and honest to say to your employer, I’d love to show up more on LinkedIn, I know LinkedIn is the scary place for a lot, who would building a personal brand, because Instagram and Facebook, you’re kind of able to hide it up to a certain degree from your employer, whereas LinkedIn is like, you’ll there, you’ll be like you’re out there.

And so, you know, it’s just saying to them, this, these are my intentions, I want to be able to build up the company brand, but at the same time, I want to have like a space where I can also share my own ideals and my values and my message with the world. If for any reason your employer is like 100% against it, you have a choice to make my love.

This is it. So if you’re trying to squeeze a round peg into a square hole, it just doesn’t work, you know, eventually you will be met at a tea zone, it will come. And if you are just suppressing this whole, like oh, like maybe she’s not the right time, sorry, employer, I won’t do it. That ends up being a real pent up frustration point, eventually it will catch up with you.

And it will come out in the form of like a big blowout moment, I’ve seen that happen as well. So it’s a choice, and we get to make that choice with grace and ease. And if your employees like Yeah, cool, let’s monitor it, let’s see how it goes, then it’s just an ongoing conversation to sit down with them and be like, every, you know, catch up you have with your manager, just let them know, let them in, like, Hey, I’m doing this piece of content, this is how I think it’s gonna work. And it’s also going to highlight the brand.

And it can be a really beautiful discussion, you know, if you let it be. So it’s all about the intention, you sit around building your personal brand.

Kat Elizabeth  22:12

I love that advice. Thank you. So practical. Let’s now let’s we have to do this, we have to talk about LinkedIn, because it’s kind of the elephant in the room. I know you’re obsessed with it, and you have nailed it. But so many people that I work with and that I speak to because they don’t feel like they fit the LinkedIn mold are absolutely terrified of what goes on there.

They’re terrified of being visible, they’re being judged looking weird, not feeling worthy of even being on the platform. And I may also be talking from personal experience.

Ruby Lee  22:45

Okay, so let’s start with some really sexy statistics, because this sometimes helps. So the last time I checked, there were 585 million users on LinkedIn. And only 1% of those users actually show up and create content. So number one, we’re seeing a huge opportunity in the platform to be seen and to be heard.

So if that’s one of your values, to be recognized, to be respected, to have your message be seen, that’s definitely one of my like authentic codes, then what a great way to begin, you know, we’re constantly battling and like fighting uphill, with Instagram, or Facebook, the algorithm is so unforgiving.

The LinkedIn algorithm is getting a little bit tighter now because there’s more and more users joining all the time. And I know my personal feed is starting to fill up now with amazing content creators out there, I’ve been finding so many who are all millennials and just smashing it. So it’s so inspiring to see that come to life.

But this is just the reality, guys, like, if you want to actually grow your personal brand and have your business be seen, it would be a mistake, if you don’t consider LinkedIn. Now there’ll be elements that, you know, you sort of look at and go, Well, my audience just isn’t on there.

Out of 585 million users, all of which are likely going to be in you know, either like corporates or having, you know, a white collar sort of feel to it. The other thing I love about the platform is that they have money to spend.

So if you’re a coach, and if you’re someone who’s a service based entrepreneur, or any kind of entrepreneur, thinking about these platforms, you know, Instagram and Facebook, they’re likely not going to necessarily be on there with a lot of like professional development in mind. So I come at a lot with a coaching perspective.

On LinkedIn, people are thirsty for knowledge they want to spend on coaches, they’re looking for their next, you know, the next little hit of like, how they can grow and expand. So I really went at LinkedIn as a platform to help me grow my coaching brand, but also have me seen a lot faster. Now what eventually happened with LinkedIn for me was.

Yes, it was a great source of leads and of course like you know, from Coaching point of view, I had a lot of one to one clients come from LinkedIn. But the magic was in the invisible and I just cannot even, oh my gosh, begin to share, like the ins and outs of how this came to pass. But let me just give you some examples. As I’m like, as I’m showing up, I committed to doing 100 days of content.

I’m like, rubes, if you’re going to do this, do it, well do it big shot consistently. And I was, you know, I didn’t hold myself to account that it had to be like a really big piece of content. Sometimes it was just like 15 seconds. And it was a repurpose from Instagram stories.

And then I’d like write something a little bit about, like, who I was, and my story. And after about 30 days, I started to see a lot of like, in interesting messages come through my inbox. And people would ask me like a little bit more about my story. And I saw that they were journalists. And I saw that there were people that were really interested on the corporate front to find stories to highlight.

Now following that, I mean, to this day, I’ve been featured in Forbes, Entrepreneur Magazine, I have my own Amazon series, all of which have come from LinkedIn, I was on Sky News Live, I partnered with indeed.com, and Vice like, Oh, my God, Vice was amazing, because I’ve been like crushing on their brand for ages.

All of which came through LinkedIn, every single one of them and they will like people who have been watching me on like, just showing up really differently. These are the decision makers, guys. So this is what I love. It’s such a rich platform, you never know who is watching and who is out there.

And coupled with all of that I’ve been invited to speak on over 40 stages all around the world, I grew my public speaking career, because people saw me on LinkedIn. So this is why I’m so in love and obsessed with the platform , fair enough! just really exploited my brand.

And it’s what has helped me actually gain authority in the marketplace, like hands down. LinkedIn is where it’s all come from.

Kat Elizabeth  27:05

Wow. Well, if that’s not a good testimonial for LinkedIn. I don’t know what is. Okay, well, you’ve convinced me and I’ve actually actually got, like, reignited about LinkedIn while you were even speaking. And I think that’s where we forget is that we’re often looking for that direct connection of like,

Okay, How can I reach my client straightaway and make immediate money from, you know, from a platform when I start creating content, but when you talk about that invisible stuff, and the opportunities that we’re not even necessarily dreaming about right now, I think that’s very exciting gives us like, a sense of mystery, and like, anything could happen here.

Ruby Lee  27:39

Absolutely. And it’s isn’t that just like with anything lore of and law of attraction, like where you get to release the form in which it comes in. So here I was going on, I’m going to grow my brand. So I have more client leads come through, in fact, was absolutely nothing to do, you know, per se, with client leads. It was about personal brand building on a scale that I could not even imagine, you know, it’s not like I started LinkedIn going,

Oh, I really hope someone in Forbes sees me and puts me in an article. I would have been too scared to dream that when I was still working, you know, full time, especially. So it’s just been magic. And it never ever, you know, stops to surprise me.

Yesterday, I received an email from a conference in Nashville saying, Hey, can you come around in May all expenses paid, we’d love for you to take the mainstage it’s like wow. And because we’re digital nomads. All right, what we’re doing in May, can we get this?

So, you know, it’s such a beautiful, beautiful experience. And the community on LinkedIn is like family. I mean, one of the biggest hashtags on LinkedIn is LinkedIn fam. So if you just even search on LinkedIn, in the search bar, linked in fam, you will see people are just supporting one another throughout journeys, and there is no jealousy. There’s no like, Oh, you know, so and so’s copying.

So and so it’s just, let’s just do this. It’s such a new platform, let’s boost each other’s posts. Let’s really like get each other up on the algorithm. It’s, it’s a really special time to be on the platform.

Kat Elizabeth  29:13

Sounds so exciting. Oh, I’m gonna I’m gonna be there every day. I’m gonna do my own 100-Day Challenge. Okay, but here’s the real question. And I think this is something I struggled with. At the moment, I’m kind of showing up and I’m just, I feel like I’m throwing spaghetti at the wall.

And I know that’s okay sometimes because you do need to feel like, try and few different things and see what feels right for you. But for you, if you were going to like let’s say you were starting from scratch on LinkedIn tomorrow, where would you start?

Like what’s the simplest activity that you would commit to doing and how would you approach it you know, in connecting to think like this needs to be strategic it needs to build my brand, what’s something that you can do? So what works so well?

I’m a personal testament of that, along with all of my LinkedIn clients who have like done My course, is documentation. It’s showing the journey, it is not talking to the audience about what to do. It’s talking to the audience about how you did it.

That’s it. That’s how you begin. So you know, people on LinkedIn, they are interested on the business front, they’re interested in the commercials. They’re interested in the entrepreneurial journey. Think about it. It’s a white collar platform. People want to know how businesses have grown and how they’ve developed.

They want to see things from a founder perspective. So document your journey, guys. I love that that’s so good. Because it is it’s such a flip from something like YouTube, where it’s like, here’s five ways to do this. And I think that’s where at work, our comfort zone is at the moment, because we’ve known YouTube for so long, and we know igtv.

But LinkedIn just feels a little scary and unknown. So,

Ruby Lee  30:51

yes, so for you Kat, immediately, I’m thinking, we’ll have like a payroll camera set up when you’re filming your LinkedIn or your YouTube videos. And just, you know, have you like sharing your five tips on YouTube, you’re not looking at the camera, it’s just like a behind the scenes, put that footage on LinkedIn to say, you know, I have 2000 followers.

Now on YouTube, this is how I got there. And a typical day would be me filming or you know, batching content, da da da. So people want to see how you’re doing it, and then have a link to your YouTube channel, because people will come and subscribe to you there.

And off YouTube, you’re leading people into your opt ins, you’re leading people into other you know, funnels and things like that, which will help you be seen in terms of your services. So see how we’re reverse engineering it. That’s what LinkedIn really desires to see more of rather than you just doing more of the same of like, you know, those tip sharing.

Kat Elizabeth  31:44

So good, honestly, like, I feel like that’s the biggest lightbulb moment I’ve had with with LinkedIn for so long. And hopefully that really resonates with everyone that’s listening.

Because, yeah, I just think it is this opportunity for everyone to really take things to the next level, especially now that it’s it’s still getting established. But it’s one of those things you snooze, you lose. So..

Ruby Lee  32:04

Exactly, you know. And the other thing that I will always say is, if you could have had the opportunity to have joined Facebook back in 2006, when things were just like really new. And every single post you put out there was seen by your audience, and you’re kicking yourself that you didn’t do it.

This is the golden era of LinkedIn, like this is the exact same place that Facebook was at 10-12 years ago. So like when you’re posting now, your audience sees it not just your first degree audience because in LinkedIn, there’s a degree talk about it in degrees.

So think of it like a like an epicenter, and then it kind of goes to your first degree, second degree layer, third degree layer, your third degree connections will also see your content. That is how rich the algorithm is right now.

Kat Elizabeth  32:52

Wow. Now, you mentioned that when you’re first getting started, like you started on a blog, because you’re actually not feeling confident to put yourself out there on camera. Like that blows my mind because I see you on camera now like

Well, clearly she was born on what you know. Can you talk me through what What went through your head? Like how did you get to the point where you are showing up and becoming that confident and natural and real? Like, what did you have to do to work yourself up to that state to even put yourself out there in that way?

Ruby Lee  33:23

Oh my gosh, okay, so I’m going to share this story with you. So when I my husband, at the time, my fiance was just like, oh, babe, you’ve got to get on camera, you just have this slight light and this energy, people would love it. And I was obsessed with watching, like, vlogs at the time, particularly travel vlogs Go figure.

And so, you know, he’s like, what’s this chick talking about? She’s just literally holding a camera. vlogging like showing a day? And he’s like, Are you serious? She’s literally just packing her socks, and you’re watching this and I’m like, it’s so interesting. And he’s like, you could do this.

And I’m like, Okay, all right. So I rustled up the energy, I won’t like may have had a shot of tequila. And I was just like, I’m gonna do this. Got the camera up. This is just on my iPhone. And to this day, I still shoot on my iPhone for LinkedIn. And so I found out filmed the introduction video to say, Hey, guys, like, you know, we may met some time this is to my LinkedIn network, either at a conference, maybe you were a candidate.

Maybe I worked with you at some point. So I’m going to show up on here a lot more to do more content around business coaching, and stick around and it was so awkward, and I didn’t know how to start the video in the video. It just ended. I was like,

Okay, I’m gonna do it. posted it on LinkedIn with just like a one liner to say, hey, LinkedIn first video. I posted it and through the phone on my bed, ran out the bedroom door, closed the door. Behind me, and squealed for like a minute going.  And it was that was it.

That was my, It was like, I didn’t know I killed a cockroach or something was that kind of fear? And, um, and Mike, my husband was like, Oh my god, that’s so funny. And he checked the video and how it was going. And it had like, 2000 views in the first hour.

It gave me more of a heart attack. But I think because it’s again, once again, the algorithm was just so generous. It shocked me into like, first second degree networks, and it ended up having like five to 10,000 views and people were so encouraging, like, yeah, rubes, like, this is awesome. Oh, my gosh, yes, more. This is amazing.

Can’t wait to follow your journey. And it just went to show you know, people want people want to see the story, they want to see the vulnerability, they want to see the shakey cam, like all of that, right. Like, I think it just goes to really show how beautiful a journey can be.

And just from there, I mean, it was just, I got to realize very quickly, LinkedIn doesn’t want to see the polished shit, okay, like, they just don’t, they don’t like that they want to see the raw, real documented deal of how you got there.

And it’s, that’s why I still to this day, I have my iPhone, I’m walking through town, my hair’s not like done, I, you know, I don’t wear a lot of makeup. So it’s just, this is just who I am. And it’s just, it’s just been part of that whole journey. And there’s moments where you will just feel like, I don’t want to do this, and it came out wrong, and it didn’t come out the right way.

Just shoot it again, no biggie, just keep practicing, I did a lot of mirror work. And I would rewatch the videos and give myself a little slack. But also be like, I can do a lot better, speak to the camera be clearer, you know, have subtitles, all of that really helped.

Kat Elizabeth  36:59

That’s such good advice. I do say that to my like video students is that we have to be able to watch them back. Because how are you going to know to improve, like, as much as you cringe, and you’re like, I never want to see that ever again.

We learned so much from watching ourselves if we can just be a little bit of objective and be kind to ourselves, too. But go I fully engaged watching this like, is that really me coming through? Because I think that’s the thing that really draws people to your videos is that it’s it’s your energy is absolutely electric. And I feel like I’m with you in person. Whereas you see other people be like, Okay, I’m on camera.

Now. I’m going to start talking in a weird voice. And I think it’s just like, Hi.  Today I’m going to talk about  oh, my gosh, we’ve all been there. But yeah, I think it’s doing it over and over again. And being able to watch it back and try and make those tiny little improvements. That means in time, we’ll see that growth in ourselves.

Ruby Lee  38:02

So true. And I always This is how I hold myself accountable to authenticity. If my very best friend would have watched all of my videos, she would call out the bullshit voice right? What is that? Or if you know, she’d seen it, she’d be like, that is so not you. Why are you being that way.

So I always have my bestie in mind, she will always call it out as every great bestie would. And that’s just my marker. And also, you know, my greater vision is to host more in person retreats and do a lot of in person work with my clients, that if they were to meet me in person.

I don’t want to be a different person online, then if you would have been in this room with me to sit down like it’s just, it has to feel natural for everybody. So it builds up that long term brand of yours. And it doesn’t ever come across as fake and authentic. But people just fully know who you are. And they trust you.

Because in that process of authenticity comes that trust. And then the beauty of just being able to speak your truth and be unapologetically you and you talk a lot about journaling and law of attraction, which I’m all about to I started journaling properly in August last year, like a morning journaling routine.

And I would love to hear about what your sort of routine is around journaling and setting intentions and making things come to life because you really do seem to be a walking example of the law of attraction like in action. Oh my gosh, thank you so much Kat, if I could show you some of the and I still have all of my journals I have. I think I have boxes and boxes of my mom and dad’s house.

And I’m keeping it so that when I write my book I can like take exits out, like just take photos. But generally for me, I’ve journaled since I was nine years old, so it’s something that my auntie bought me like a classic pink fluffy journal. And I had a little lock on it, you know, like one of those ones.

And it was the first time I was like, oh, I’m gonna, like start writing out my thoughts and really start like expressing through the written word. And it was just something that I’ve always been drawn to. And so you know, from a, I guess from an entrepreneurial point of view, my routine around journaling started off

Because when I, when I first started really writing for law of attraction, writing things like, you know, personal branding goals, business goals, all of that I had to become more disciplined around it. Because before when I was journaling for boys and whatnot, it was just whenever I felt inspired to but now it was like,

Okay, I’m doing it for, you know, the future of my, my family lifestyle goals and all of that. So I did the morning thing, I sat down every morning, I would like my abundance candle, I’d put on music, I would have my crystals around me, I would say do all the things. And once we started to live a nomadic lifestyle routine just goes out the door, because you’re on flight schedules, there’s like different time zones, you know, things in the business started to grow.

So now I’ve come to commit to journaling daily, but without it being on a set at a certain time. So you know, it would just be like, have I journaled today? Do I want to journal Now sometimes I journal 234 times a day, it’s constantly near me, I’m writing things out as I’m like being, you know, in that moment,

Or as I’m like, guides are saying things to me or write things out. So it has just been a really beautiful practice, you will never see me journal about overly negative things, you’ll never see that in my journal.

Like, I’m feeling crap today. Or I don’t know why there’s no one that signed up today, I won’t write those sorts of things, I will write from a higher version point of view. So the higher version or the higher, like version of me, will always be speaking to me with love and with grace and will be saying things like you’re doing so well is showing up.

So it’s always infusing my day with the energetics of you know, pushing forward. But I will also be doing a lot of because I’m such a spiritual gal, you know, connecting in with what the universe is telling me always. And sometimes after a meditation, I will be writing down things that came through in the meditation itself.

And they will honestly cat they will be instructions, go live, talk about this message, so and so follow up with this client. And every time I follow those instructions, and I’m journaling journaling that out, just incredible things happen. It’s just the power of journaling, accessing the subconscious, I could go on and on about it’s such a beautiful practice.

Kat Elizabeth  42:41

Yeah, me too. I’ve seen that. And I think one of the things that I’ve noticed, like the big shift of like between, like from not journaling to journaling now is that I used to not even give myself time or space to tap into how I was feeling as simple as that, which is such a dangerous thing, like because you just think I’m just going to white knuckle it,

I’m just going to keep doing my to do list, I’m just going to follow all the things, the instructions that I’ve been given from the outside. And then when I finally stopped, I was like, hold on, I know exactly what I need to do. But I’ve been too busy, like, you know, just it’s been there’s been so much noise surrounding me that couldn’t actually hear my intuition, just saying, just stop for a second and do this thing.

And as soon as I started doing that, and following my own instructions, I started seeing results and every day suddenly become more joyful and more effortless. And I was like, oh, what’s changed? Oh, journaling I journal now. It was simple as that.

Ruby Lee  43:37

Oh my gosh, I love that I can say like, just you light off when you talk about it as well. It’s so amazing. And it can be about it doesn’t even need to be about what you want in the physical plane.

It can be things that you just desire to have more of in the energetic plane, like, even something like a concept like time, I was always I mean, like just being like the position. I mean, having you know, that my two boys traveling all the time growing this business, I always was I caught myself saying a lot. I just didn’t have time. I didn’t have time to do this. And so I started journaling a lot about the more that I work on things that I truly love and that help people the more time I have to do that. And I would write that every time like time expands for me.

Time is always there. I have more and more time, every single day to do more of what I want. And guess what happened more and more time came my way. Because you get to just like reprogram see things reframe things from a different life. And it’s beautiful. It’s just, Uh, when you’re in it, it’s just amazing. So everyone go and try the journal.

Kat Elizabeth  44:44

Please do! because I honestly like I used to hear people saying this and I was like yeah, yeah, yeah. And then once you try it, you’re like, Okay, like, this is what was missing from my entire life.

Okay, well, I mean, I feel like we could talk about even just that for an entire day, but we will need to stop Wrapping up. So I want to ask you one question that I asked everyone that comes on and is that if you had to start all over again tomorrow, like, let’s say you work up and everything that you’ve built was gone.

And it was a blank canvas again, where would you start? And it? Would it look different to how you started? You know, the first time around?

Ruby Lee  45:20

Oh, yeah, I would stop doing those vlogs on YouTube. so easily, instead of watching all these travel vloggers do it, I really would have just said start now. And this was in 2006. If I started my YouTube channel in 2006, oh, my God,

Kat Elizabeth  45:37

You would be a famous youtuber right now.

Ruby Lee  45:39

Yes, exactly. So, I mean, I used to watch so many. And now they’ve just gone on to do incredible things. And you see, like, their journey and their brand deals come their way. And I mean, it definitely would have been a very different path for sure.

Doing like the YouTube influencer path. And it’s just it can get really full on now. Like, where, you know, those are out with like their 3 million and 10 million subscribers. But that’s what I would have done differently back then for sure, I would have gone back to my past self and said, here’s a vlogging camera, just do it and see what can happen.

Kat Elizabeth  46:11

Nice. I like that. But it’s cool. I guess Either way, it’s still you out there influencing the world and sharing your energy with everyone. So at the core, it’s still the same kind of thing, like a different format. Oh, my goodness, it’s been so fun chatting to you.

Thank you for sharing your amazing energy and wisdom and hopefully getting everyone excited about LinkedIn and journaling. I love that. It’s like two like opposite ends of the scale. And yet they fit together perfectly.

Ruby Lee  46:37

Oh, they fit together. So well. LinkedIn, love it. When I talk about journaling. They’re like, Oh, yeah, yeah, I need to do that more. I’ll do that in the office today.

Like, you know, so it’s just, it’s bringing so much mindfulness to the platform as well. But yeah, it’s um, it’s, it’s been wonderful. You are such an amazing podcast interviewer..

Kat Elizabeth  46:56

Oh, my gosh, it’s a lot. I was like, I’m interviewing Ruby. I don’t even know how many podcast interviews she’s done before. But this could be bad.

Ruby Lee  47:05

Not at all, Its so easy to speak with you. You make it so comfortable and beautiful for your guests. So thank you again. And thank you, everyone for listening in. It’s been a pleasure to be here.

Kat Elizabeth  47:15

Thank you, and where should people go follow you if they want to continue being inspired by your genius?


Amazing. So come find me on LinkedIn, just type in Ruby Lee and I’ll be there. And I also am on Instagram Stories every single day. So it’s just @_rubylee_ to find me and then you’ll see a whole bunch of other ways that you can connect depending on what platform you love the most

Kat Elizabeth  47:38

Amazing. Thank you so much.

Ruby Lee  47:40

Thank you Kat!


Kat is a copywriter, brand & messaging strategist personal branding coach and the founder of The Personal Branding Project whose mission is to help you go from best-kept secret to in-demand brand.


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