Personal Branding, Podcast

Backstories, Brand Stories + One-Liners… Oh my!

If you’ve ever struggled to write your own content, explain what you do or introduce yourself with confidence… you might be missing one of 3 brand fundamentals that I’m talking about today.

Your backstory, your brand story (whether for a personal brand or a “business” brand) and a one-liner or elevator pitch are all foundations of brand building that so many of us skip because they seem like they’re a bit dry or too much work.

Today I’m going to share…

  • My own failure to use them (and what it cost me)
  • What each of these 3 things are and where you’ll use them
  • How to create the right balance of personal and professional in your backstory
  • The brand story framework that changed the course of my business
  • And an example of how to write a memorable one-liner

Grab a notepad and pen because this episode is jam-packed!

✨ FREE MASTERCLASS: How to Become the Go-To Expert in Your Niche Without Working to the Point of Burnout

SAVE YOUR SEAT ▷ https://personalbrandingproject.co/expert

Read the transcription 👇

You’re listening to Episode 16. Backstories, brand stories and one-liners. Oh my! Yes, we are going to build on the last episode. So if you haven’t listened to that yet, now is the time to do so because today we are diving much deeper into the kind of brand messaging that you need to start thinking about, no matter what kind of brand you’re trying to build. Welcome to the personal branding project.

I’m your host Kat Elizabeth, an actor and personal branding coach who is obsessed with helping creative entrepreneurs like you build personal brands that change your life for good from attracting bigger opportunities, more joy, and freedom in your life. And the ability to get paid to do the things that you love most.

Each week, I ‘m bringing you inspiration, practical advice and the occasional dose of tough love. So you can stop dreaming and start doing what it takes to make those dreams a reality. Welcome back, my friend. Thank you so much for listening. I have had a huge week this week, and I am recording this in real time it is day five of the social Storytelling Challenge and what a week it has been. I will admit I am tired,   but I’m also energized at the same time because the most incredible group of people have showed up to this challenge. 

We have over 100 in the Facebook group, that there is a good chunk of those good people. And there’s probably a few of you listening right now. Hello! And they are really doing the work. Like they’re not only showing up to watch the training, but they’re going and putting it into practice, which as hopefully you’re figuring out by now, I mean, if you’re listening to this podcast, that’s probably the kind of mindset that you have to because this is not about passive consumption, you know that it takes doing the work to see the results.

And we can spend all the money and all the time consuming, consuming, consuming, taking in all the theory, you know, absorbing other people’s blueprints and frameworks and all of that. But until you actually start trying to put it into practice and see what it feels like for your business or brand, it means absolutely nothing. I’ll reiterate what I mentioned previously about the three kinds of learning we’ve got the book smarts, which is just about taking in that information.

There’s the street smarts, which is putting the the information into practice, and there is modeling. So following people and working with them, people who have already done the thing that you’re wanting to do, and they’ve done it successfully so they can speed up the process for you and just help you get there quicker. Because that’s something that I’ve experienced in my own in my own life is that I’m really great at the the book smarts, I’ve become pretty damn good at the even the street smarts, like I do the things but in the process of doing the things like it can take a long time, there can be some really painful, expensive mistakes that are made in the process.

Like I cringe thinking about how much some of those mistakes cost me. And it was when I finally found that third piece of the puzzle, and started finding some people to become my mentor, you know, my coach, that is when I started to shoot off like a rocket and I was like, Ah, cool. Like, I don’t have to make all of the mistakes to learn them. Like I can actually learn from other people’s mistakes, too.

So anyways, that’s just an aside, but I just have to say that I’m blown away by these people that are showing up in the challenge and are doing the work and are already seeing results, which is the cool thing, because the training is really it. This is a we’re playing the long game here. Like with your social storytelling, you know, by showing up on social media, writing the emails, creating the videos, you don’t always see immediate results, because this is like the 1% work where you’re going to show up constantly and eventually, like you’ll start to really build momentum. But what’s cool is that some of the people in the group that have been immediately testing out these newfound, you know, techniques on Instagram are already seeing that people are responding differently to how they were before.

So more comments, more engagement, more followers, plus they’ve got more ideas and they’re feeling more inspired and excited. So all of this just to say that like when you’re listening to what I’m saying, don’t just like listen and be like oh, cool, that’s a great idea. Go try it out for yourself because you just never know how much more you’re going to learn and grow from doing it. Anyways, that’s that’s me off my soapbox.

Now it’s time to dive in to today’s episode. And this is a really important one. I say that every week. But this one is especially important. We are talking about three really He elements that you need to build your brand. And this falls into like, there’s a few reasons you need this like part of it is about the clarity. Clarity gives us a bit of a roadmap, we know where we’re aiming, we know what we need to say what we need to do.

It also gives us more confidence in how we’re helping people out, people find more confidence in us, because it really looks like we know what we’re talking about. So and then it’s the communication piece as well because obviously, if you know what the hell you’re doing, and you know who you’re trying to reach, it’s so much easier to know what to say and how to show up, whether it’s on social media, or even showing up like at a networking event, and just introducing yourself in person.

All of these things like if we do them consistently, and we do them well, are going to play a role in growing our brand, whether it’s a personal brand, or a you know, a business brand. But so many people miss these key elements and flounder for a very long time and eventually get to the result that they finally need. And yes, I am also talking about myself, because this is one of the lessons that I learned the hard way and the the slow way.

So last year, when I was launching my first iteration of this business, which was gameface by cat, I didn’t have any of these elements down, none of them. I mean, maybe a little bit of the backstory. But even that wasn’t clear because I wasn’t intentional about it. And I launched without my foundations in place, and it was a disaster.

Not the entire thing. Obviously, we can always have wins, and we learn things and we grow from every single experience. But it was very obvious after the launch what was missing. And it was when I then went away, I kind of went into hiding for about a month, not just to lick my wounds, but also to go back to basics and create these foundations for myselfa nd that is when I came back out and launched the personal branding project with a newfound clarity and direction and confidence. And can I just tell you the response from everybody who knows me even from people who don’t know me, it was crazy.

Like it was like I done a 180. From what I launched the first version of the business, everyone got it. But it’s not just because it was a natural fit, like I did the work. One of the things that I did was, and I’ve probably mentioned this before, but I’m mentioning it again, because this is this is important to know, I spent a good eight or 10 hours working through the building a story brand book, and doing each chapter of homework. So writing out my brand story, and then my one liner, and then making tweaks to everything else once I’d done that. And it’s a little bit dry.

Like it’s not the fun work. I mean, for some of us maybe like nerdy people, we might find it more fun than others. But I mean, it’s not like you know, out there interacting, you know, making pretty graphics. You know, it feels a little bit like homework, because it is, but you do this work once and it can shift everything. And you probably won’t need to revisit it for a really long time. So at least is one of these things that once you’re done, you’re done. So let’s just talk about what these three key elements even are.

And I’m going to give you as much information as I can without overwhelming you because this is not one of those lessons where I’m going to give you a step by step because this is a lot to talk about today. So the number one thing is your backstory. Now when I say number one, I don’t mean most important, that’s just where we’re starting. And this is what we started talking about in the last episode, why you need to be Beyonce and not a Batman. So your backstory is the thing that gives you the credibility. But it also like it builds the trust, and as I mentioned, like trust comes from authority and empathy.

So your backstory needs to explain why you do what you do, why you’re qualified, but also why you understand your audience, like why you’re the right person to help and who like you get their fears, their struggles. And you are the person that is destined to help them obviously know what we’re not destined to help everyone. But the clearer we get with our backstory, the more we’re able to attract the people that are supposed to work with us and kind of not scare away, but just like the people that don’t get us, they’ll just fall away, which is awesome.

So your backstory is probably the thing that’s going to evolve the most because we keep finding more and more clarity as we go. And as I’ve talked about, and you know, my five part framework about you know, personal branding, number five is compass. And that’s really our ability to look at what we’ve done, what we’ve created, what we are saying and how it’s being interpreted how it’s being responded to by our audience, like what is working and what’s not and why. And what I found is that it’s really Important to share your story quite regularly tweak it a little bit each time and see which bits people are actually responding really well to because then you can go Oh, okay, it’s actually this little random nugget that I didn’t think to share before that they just loved and everyone’s commenting on. So I need to make that a bigger part of my backstory.

Now, don’t say this, you hopefully you’re in say this anyway, but don’t see this as manipulation. Because everything you’re sharing is the truth, it has to come from the truth, otherwise, people are going to smell it on you. Okay. But the difference is that depending on who we’re speaking, too, we can highlight different elements of our backstory that are going to draw people closer to us. So like, for instance, like, if I have people like this is a very obvious example, but like, I’m from Australia, but I live in Vancouver, I know that if I’m talking to Aussies, I’m going to highlight the fact that I’m Aussie, as opposed to going on and on about living in Vancouver, because they’re going to find the Vancouver piece less relevant, maybe they’ll find it cool. And if they’ve lived there before, then that’s a connection that we can make. But I’m not going to like yet bang on about it.

Whereas being an Aussie living in Vancouver, you know, the Aussie living in Vancouver could connect me to other Aussies living in Vancouver, I’m saying this so many times right now. Or just the fact that I live in Vancouver, and I’ve chosen to live here, it’s going to connect me better to people who are local to Vancouver, or you know, who choose chose to live here at some point. So all of the information is true, but I am going right, so the my ideal person, like they have this, you know, they’re trying to achieve this, they live here, maybe, and, like, these are some elements of their life, what parts of my life and experience and what I’m doing right now is going to be the most relevant to them so that they can see we have something in common, and that you know, something to draw them to us, and prove that we are probably the right person to help them.

So there is no actual formula to writing your backstory, there’s obviously there’s keys to it. And I mean, something I mentioned in the, in the social Storytelling Challenge on day four training was talking about the four-part story framework where you kind of just give a structure to your story. So that you can take someone on a bit of an emotional journey with payoff, like when you watch a movie. So like Part one is what your starting point. So your rock bottom moment, or I don’t like to say rock bottom, because I feel like I’ve hit rock bottom more than once. And it’s not necessarily the starting points. And it’s the middle of the story. But for me, I like to describe it as like standing at the bottom of the mountain, I haven’t made any progress yet. I just see all of this mountain that I need to climb. So that’s point 1.

Point 2 is when you have that quick, when you’re encouraged, it looks like you’re going to do the thing that you wanted to do, you’re ready to celebrate, but it was more of a mini peek. And you know, it didn’t actually go the way that you hoped because maybe you hadn’t figured something out. So for me, if we’re looking just at the last 18 months, me launching my first business, was like this big celebration. 

I was like I’ve done it, I’ve done all the work. And then I launched and did not get the results that I wanted. Oops, and I was back down again, not back down to the beginning, because obviously I’d made all these learnings and like it was you know, there was lots of positive that came from it. But then I had my big realization moment of what was missing. And for me, it was not having my brand messaging down not having that clarity or the ability to communicate what I was really doing and who I was trying to help. So then I was able to learn those things, regroup, relaunch, and then, tadaa! I’m at point number four, which is like the wind.

So this is a really handy structure to use when trying to give your backstory a bit of shape. Because otherwise it can be really tempting to go on and on and on. And I encourage you to like, just do a bit of a journaling exercise, do a brain dump of like your whole backstory, but then start pulling out the bits like I mentioned in the last episode, pulling out the bits that are really relevant to your audience, or at least what you think are going to be relevant to your audience and then starting to trim and trim and trim until you just get to the relevant bits.

Obviously, you want to have some color in there you want emotion, you want to be able to try and give it some elements of storytelling, like making them visualize something like try and get them to hear something or feel something or see something rather than just facts. Like if I just said I launched my business, it didn’t work. And then I realized I needed this thing. And then I did this thing for me coloring it is like, I was humiliated. I felt like a failure. I needed to curl up in the fetal position for about two weeks crying, feeling sorry for myself until I finally climbed out of bed one day saw the sun shining, it was like maybe, maybe I can learn from this. And it was beautiful. No jokes.

I’m just trying to give you an example of like ways that we can actually take people along the journey with us, which is so important. We can’t just be talking facts here because your backstory is emotional connection that you’re really going to have with your audience and your backstory. I’m just want to touch on where you would even use it. Like, the best place to use your backstory is in social media, because this is the places that we are making very personal connections. Same with like Facebook live streams. I mean, I did a big YouTube video on mine on my big failure, not the one I’ve been talking about in this episode, like the really big one. If you I’ll link to it in the show notes if you’re intrigued.

So social media is really handy for sharing your backstory, video is a really great place to share it. And then also sometimes in your bio, or if you’re having speaking opportunities, or on a podcast, leading with your big moment of realization, like the failure and then like the “Hurrah!” at the end, can really grab people, hook people, it gives that relevance to your story and like why would they even want to listen to you like, you’ve got to give them that at the beginning, then they’re going to trust you more to listen to all the advice that you have to share moving forward.

So there’s so many places to use your backstory. And if you’re not sharing yours, you’re missing out. That said one question I got a lot with people coming into the Storytelling Challenge. I asked everybody, you know, what their biggest struggle with storytelling was? And a huge question was like, Where do I draw the line between like personal and professional? How much do I share without over sharing? And this is a it’s an important question, but it’s a tricky one to answer because it’s different for everybody. So number one, you need to think about yourself and what you’re comfortable sharing, like what feels, I hate this word, but authentic to you, what makes you feel a bit icky inside.

Now there’s two kinds of icky, there’s achy, like, Oh, God, like I really wish I hadn’t said that. And there’s just like, Oh, I’m having a bit of a vulnerability hangover. If you know Bernie Brown, you know what I’m talking about. So it can take a bit of getting used to being more vulnerable on social media. And that, you know, you need to gauge that yourself and listen to yourself. And if ever, it feels like you actually went too far, and you really start regretting sharing something, remember, you can always delete the post, but just use that as your compass to, you know, adjust moving forward.

On the flip side of that, we also need to be thinking about our audience, and what is going to help add to our credibility and what could actually detract from it. Because sometimes an overshare becomes unprofessional. And they actually feel like they know too much about us, and it’s going to affect the way they see us, which is why it’s so important to only share the vulnerable bits that are relevant to how you can help them.

So for instance, I’m not someone that’s going to go on and on about my failed relationship in the past, like, I might choose to share it really carefully at certain points in time to let people know that I know what it’s like to be at that moment after the relationship where you’re like, Oh, my gosh, I’m starting from scratch. But if I went on and on and on about that, like why it doesn’t really make sense because like, I’m not a relationship coach, I’m not a psychologist like I’m not, I’m not, that’s not a piece of my story, that’s going to mean that I’m better at helping people with what I do. Where as me talking about number one talking about my journey from like musical theater, to then like getting into marketing to becoming a freelancer and then launching a business that is relevant, because that’s what I help people do.

I help people go from day job, to self employment, getting paid to do what they love. So of course, I’m going to share that my story about my failed launch is so important, because what I learned from that I’m now able to teach other people about. So I hope this is making sense. Like don’t share for the sake of sharing. Be Be mindful of this and keep your audience at the, you know, forefront of this whole exercise. Like what do they need to know about you to trust you more? And what can you just leave out and say for your best friends.

Okay, so that is plenty on backstory. So let’s move on to brand story. Now, I’m going to move through this one a little bit quicker, because it could actually have its own episode on how to write yours. Or you could just get the book building a story brand. Or if you wait to the end of the episode, there is a third option of how you can learn this. So a brand story is actually the story of your customer or client. So what Donald Miller talks about is how the biggest mistake that brands make is painting themselves as the hero of the story, which is wrong.

You’re the person you’re trying to serve your customer or your client, that ideal one in your head. They are the heroes of their own story, and they need to be the hero of your brand story. Your role is not the hero, your role is the guide. So if you think about movies, usually the hero like is the one that starts out knows they have a mission, but they just don’t know how to get there.

They’re overcoming a lot of obstacles. Sometimes they’re physical like they’re circumstantial. Sometimes it’s in their head, they have a lack of self belief. And then they meet a guide who starts to equip them like they can’t Kind of send them on a mission and they equip them with some whether it’s some extra resources, some tools or some self belief, to then actually win the battle, win the heart of the princess, whatever it is, they do that on their own. And the guide was one who just gave them that little thing that they needed to get them on their way.

So when you have customers or clients, you are the role of the guide, you’re helping this person see out the hero’s journey. And if we just like, I’m the hero all save you, no one is interested in that, because we all want to save ourselves. But sometimes we just need a little bit of help. So by having a brand story, it’s not that you are going to be telling this to people, like you’re not going to like have it on your website saying the hero of this story is you and then but I know that you’ve got this problem, like we’re not going to be that literal. But what you will find is that when you know what that journey is, you can write it into your copy in a much more subtle way.

Plus, it allows you to understand where your client or customer is at right now, where it is they want to be, what kind of pain they’re trying to avoid, like, what would what would it cost them if they didn’t achieve the thing that they wanted to achieve. And it means that all your content and the whole journey that you take them on can support this. So that is why it’s important. This is the backbone of everything you do. And it’s why my launch was a flop because I had not figured out what that journey was I didn’t understand clearly enough, like I knew how I could help people. But I didn’t really paint this picture of where they were, where they want to go. And like we’re not getting there was going to cost them. The cost is such a huge piece of this puzzle.

So I’ll quickly run through the the points of the like building a story brand framework, because that’s what I followed, like, I think, usually like you’ll find there are other people that teach this and it’s really similar. Ultimately, it starts with a character, the hero, they have a problem or a big fear. But then they meet a guide who understands their fear or problem. And they have a like solution, they have like a framework that’s going to help them get there, then they call them to action.

So they like get them to do something, which then leads the hero to achieving that the thing that they want to achieve and avoiding the pain that they really want to avoid. So that is it. Like I’ve got a really paraphrase that but hopefully that makes sense. So this is something that it takes a bit of work. Like, if you’ve been doing what you do for a really long time, sometimes this is going to come a lot easier to you. Whereas if you’re building a brand or business from scratch, you want to spend some time in the mud, really getting familiar with this story and writing it out, seeing how it feels, putting it out there.

And then it’s gonna be one of these things again, like if you’re a startup, you have to give airtime to what you’re creating, and then see how people respond to it. And if it’s not sitting right, there may be some adjustments you need to make. So again, see it as a draft, I’m sort of always tweaking mine. But ultimately at the core, mine has remained the same just sometimes there’s better words that we can use that give us more clarity in our heads.

And as I mentioned, like you’re not going to literally write this story out that you are going to paint the picture of that story and refer to it in everything that you do. So this is super important on sales pages, like when you’re really trying to take someone on an emotional journey of like, why you’re going to be helping them do the thing that they do, you’re going to be able to bring it up, you know, subtly in your social media posts. And then what happens is, the next step is your one liner, which is the compressed version of your brand story, which ultimately is you painting the picture of what it is you do for who and like what they achieve versus what they’re avoiding. And it’s like, we’ll go into the details now.

But it’s that one liner, which is like the, Yeah, the nutshell version of the brand story that then can be used like for your Instagram bio, and could be the first thing that people see when they land on your website homepage. So you know, you’ve got to start with the brand story. Otherwise, you’re not going to be able to write the one liner.  So the one liner, what is a one liner? Your one liner is just your elevator pitch, but it’s done in a specific way. So again, we’re thinking about who it is that’s going to be hearing this and making sure they’re hearing the things that they need to hear.

So we need to be familiar with what our audience desires, and what they’re scared of so that we can make sure we tap into the right things. So like the first one that I drafted up when I was doing my you know, building a story brand work was I help entrepreneurs and creatives build memorable personal brands so they finally get the recognition, visibility and opportunities they deserve while getting paid to do the things they love.

So that was that was mine and What you’ll also find is that like, you may have more than one brand story. And therefore, if you’re selling multiple things like you may even come up with a couple of one liners that summarize, like, let’s say you’ve got a couple of different products or services, and they actually suit different kinds of people, then you actually need to do the work all over again. And you need to have a brand story for each of those target markets and the products that are connected to them. But basically, your one liner is going to be the thing that you repeat the most.

Something that I used to make the mistake of doing was like, I used to go to those in person networking events, like I went to BNI. that’s a that’s a whole different topic. But for now, just say that I attended them. And each week that you showed up, you had to stand up and introduce yourself to the group in like, I think it was like 60 seconds or something like that the timer was going. And each week, you’re meant to make a different pitch or like give someone a specific client or referral that you were looking for. But what I would do was also like, try and rework my description of myself with that pitch, kind of reframing it each time thinking, Oh, if I say it a different way, then you know, maybe this week, more people will understand?

No, you have to announce yourself the same way every single time. Don’t Donald Miller says that your one liner should be like how you introduce yourself, it should be in your email signature, it should be on your website homepage, it should be in all of your social media buyers, like it should be everywhere, you know, if you’ve got a team, they should all know the one liner as well. And they should have it memorized, it should be said the same way every time, we need to hear things a certain number of times for it to really sink in and do like get locked into our like a long term memory.

If we’ve been saying it enough, and people around us start to really know what it is, let’s say to random people, like you’ve got an ex client or, you know, an acquaintance of yours is having a chat with Susan. And Susan’s like, Oh, yeah, I’m really needing some help, my daughter, she’s, you know, becoming a professional athlete, she needs to like start thinking about her her personal brand and what she does on social media. And someone can make.

Oh, I know someone who helps people with personal branding do this, this and this, it pops into their head, they make a connection with what Susan needs, because it’s been drilled in there enough times. Whereas if every single time you try and explain yourself differently and introduce yourself differently, then people don’t really understand what you do.

So don’t worry about being repetitive here. Start thinking about Okay, what is it that I do like at the core? And how can I just like introduce myself the same way every single time until people actually remember. So this is relevant to whoever you are, it’s just obviously like service providers versus product providers versus creatives all providing a different kind of solution and helping people solve a different problem. So we do need to approach it carefully and not just follow like a paint by numbers formula here.

But still at the core, it’s the same thing. What is it that you’re doing? And for who? And what does it help them achieve? And what does it help them avoid? So that’s been a lot of information to take in. But I hope it’s making sense. And I hope most of all that it’s like your understanding why it’s so important. And if you are right now, like if every time you sit down to write something like with if someone asks you for a bio, if you’re trying to do an introductory post on Instagram, you know, if you’re trying to write your own website, copy or like a welcome email, if you struggle to know how to explain what you do really succinctly like it takes you like an entire page to try and explain what you do.

Well, you just freak out and you avoid explaining it at all, then you’re probably missing one of these key pieces of the puzzle, maybe all of them. And I would not be judging you because I’ve been there. I think most of us have been there. And what I like to say is that like when we do this kind of work, it actually almost gives us an unfair advantage over everybody else in our industry, because so few people do this work, like people skip the really foundational stuff because it seems boring and obvious.

And they go straight to making their brand look really pretty. And the prettiness means nothing unless you have the foundations, those ugly cement foundations underneath the really lovely looking house, let’s say or marquee. So, I hope that because you are listening to this, you are prepared to do this work and really get more serious about this kind of thing so that it sets you up for a much longer term success. Now speaking of, I’m really excited to announce something today. So I don’t even know if I’ve alluded to it yet because I’ve been keeping it very quiet. But I have been working on a brand new program that I am beyond excited about because I as you know I’ve spent so many years making mistakes and figuring things out.

And then getting help from other people like, you know, I’ve read all the books, I’ve listened to the podcasts, I’ve invested crazy money in courses. And I’ve realized that like, no one is actually covering all of these basic things in one place in a really quick, easy, digestible way.

So I decided to create brand messaging Bootcamp, which is like it’s my signature program. It’s a 30 day boot camp that it’s like part online course part Facebook group, so that you’ve got live elements Q&A’s with me and all the swipe files, the formulas, the template, like everything that you need to create a suite of core messaging for your brand. So we’re talking about the backstory, the brand story, all of the buyers, your welcome, email, your about page, your homepage, like all of the things that you’ve been avoiding, and that feel overwhelming, I want you having them done in a really effortless way, in 30 days, so that at the end of that, you can then get back to the fun stuff. But not only that, the fun stuff actually starts to pay off because you’ve got this core message a core purpose and direction. And you can just stop throwing spaghetti at the wall to see what sticks, I created this for the person that is impatient, that is sick of making those mistakes, wasting money.

I, as a copywriter, I used to have so many people coming to me who used to just like outsource work like core parts of their business to other people. And now can you just do it for me. And they ended up with this, like patchwork quilt of messaging and visuals and there was nothing pulling it all together. Because they just like, again, it felt like it was in the too hard basket. And now I just someone else, take it off my hands. But I’m here to tell you that you’re not going to be able to make any money from your business, if that is your approach.

So even if you eventually want to hire a copywriter, or, you know, have someone help you with your social media, these key elements need doing now, so that you can give them the roadmap for so that they know what they even are going to create. And and something I didn’t even mention like so we go through your values, your personality, we create a tone of voice guideline, and we create a swipe file of actual language from your target audience so that you can start using their words in your copy, which is the key to have someone going oh my gosh, like It’s like she got inside my brain. And like it’s because you did. And because that is the actual key to creating copy, and creating content that turns people into actual superfans, and then clients.

So I’ve seen it work in my own business. I’ve seen it work in my clients, businesses like we always start with this work. And then it leads to the results, there is no skipping this step. So I’m going to include a link in the show notes. But you can also go to personalbrandingproject.co/bmb. So for brand messaging Bootcamp if you want the details, and it’s launching at a really crazy low price, but once the price goes up our blog post launch, it won’t be going back down again. So if this is something you’ve been struggling with, now is definitely the time for action.

I do this work one on one and it costs a hell of a lot more to work with me one on one just because obviously I’m day with you day in day out helping you do it. But I know that that’s not do-able for everybody. So I wanted to create a really cost efficient way of creating this work that is just going to change the entire course of your brand. So go check it out. If you’re interested, you can always DM me on Instagram.

If you have any questions. Go start thinking about the work that we’ve talked about today, though, like what however you’re going to do it you know that the answers are all out there for you like the real question is like how long do you want to take to achieve it?

Thank you so much for listening. I look forward to bringing you a very exciting new season soon a featuring a slew that’s a weird word to choose a slew of fierce entrepreneurial women who are just going to blow your minds. They’re so inspirational, and that is coming up starting next week. Speak to you then.


Kat is a copywriter, brand & messaging strategist personal branding coach and the founder of The Personal Branding Project whose mission is to help you go from best-kept secret to in-demand brand.


Take the free quiz to find out how your personal branding work is paying off + get a custom roadmap to get you to your next level!



REQUEST A COPY OF THE In-Demand Brand Blueprint

Get instant access to watch this on-demand masterclass!

To unlock the free masterclass, “How to Become the Go-To Expert in Your Niche Without Working to the Point of Burnout” simply pop your first name and email below and click that big button!