Day 2: What do you want to be known for?

To help you find your content pillars aka expert topics:

What are all the steps or elements involved in helping your clients?
What are people always asking you about or for help with?
What are the topics you never get tired of talking about?

To help you find your polarizing opinions:

What’s something that really bugs you about the industry you’re in?
What do you wish your clients knew that would make their lives easier?
What lie, myth or outdated advice do you disagree with?

Some examples using of my own polarizing beliefs:

There is no one-size-fits-all strategy to build a profitable brand
Strategy does nothing if you’re lacking self-belief
A pretty website can’t make up for murky messaging
The world would become a better place if less people settled for safe jobs they hate and actually went all-in on their dreams