REACH HIGH-QUALITY CLIENTS
If you want to land paying clients, you need an audience and they need to be the kind of people who have a problem you can solve. A visibility strategy + content that positions you as an expert will make that happen.
CHARGE A PREMIUM FOR YOUR EXPERTISE
No one is paying the big bucks for a jack-of-all-trades but when you establish yourself as an expert in a specific niche, you can charge a premium and they will happily pay it because they trust you!
ONLY DO THE WORK YOU LOVE
When you’re worried about where the next leads will come from, you say yes to everything (including crappy clients, misaligned projects and painful discounts) but when you own a niche, none of that is a problem