You know you're destined for more.

A business that provides the freedom your 9 to 5 never could. A feeling of excitement when you wake up, a calendar full of incredible clients and epic opportunities to get recognised for the brilliant human you are, and the kind of money that actually means getting to live your dream life. But… (oh those buts!)

Here you are feeling stuck, hidden, overworked, under-compensated… and the thought of doing anything required to make a change just makes you tired 😩

Self-employment can be tough, huh? Between giving your best energy to your clients and having nothing left to work ON your business… to the panic about where the next leads will come from (which of course means chronically overbooking yourself whenever possible)… somedays you wonder if there’s an easier way.

Gimme a show of hands if...

🙋‍♀️ Your clients ADORE you, but because you give them all your time and energy, you never have time to market yourself (and therefore feel like your industry’s best kept secret).

🙋‍♀️ You have an endless list of ideas of how you want to improve your brand & marketing strategy, but the thought of actually implementing the makes you want to cry. (Free time? What’s that?!)

🙋‍♀️ Every time you go to write a post or email, those little voices in your head say “Who are you to be doing this?” “What if this makes me sound less professional?” “What if I do this content creation thing and still nothing happens?”

🙋‍♀️ You have a graveyard full of courses and freebies that excited you in the moment but were quickly forgotten because they just led to more overwhelm and a feeling of unfinished-project-failure.


There's a major issue I'm noticing right now.

I dunno about you, but my Facebook feed is FULL of “follow my method for 5k months” and “the secret to 6 figures is this ONE sales strategy”.

It’s annoying, yes, but worse: it’s a lie.

I’m not saying their strategies don’t work, but what I am saying is that it doesn’t account for what’s usually the REAL cause of why you’re not seeing results.

The money stories that keep you from raising your prices…

The fear that keeps you from ever saying no…

The imposter syndrome that keeps you hidden & stuck…

And of course, the fact that you can’t magically pull an extra 10 hours a week out of your *ahem* buttocks in order to implement these strategies!

here's the good news

While that 💩 doesn't work, here's what does:

I’ve dedicated my entire life and business to helping people not only get paid to do what they love, but to get paid WELL while living out their bigger purpose. And after a TON of trial and error using myself and my 1:1 clients as guinea pigs, I found the sweet spot. 

Self-belief + strategy + support = results

It’s not magic. It takes work and, of course, a plan.

But here’s the good news: it’s simple.

This plan isn’t going to take over your life or require you to be someone you’re not. It can be tailored to your unique strengths, resources and business model.

Best of all… it can be FUN. And you know what happens when we have fun, right? We do better work and attract better opportunities. Everybody wins.

That plan is what I call Seen, Heard, Paid Academy.

We'll say buh-bye to:

We'll say hello to:


Introducing: Seen, Heard, Paid Academy

The personal branding course that’ll help you build your profitable brand from the inside out without having to compromise your client work, sell your soul or work crazy hours.


Not one for the course graveyard.

While it may look like just another course, this ain’t what you think. Each module starts with the inner work (self-worth) before we move into the strategy work (learning, brainstorming, planning) and then we DO the work (challenges to implement that goodness!)

Module 1

Get Clear

We are going to hit the ground running by not only getting clear on your vision, your purpose, your people (that dream client you want to attract) and your strengths, but also identifying what’s been holding you back, keeping you stuck and playing a small game.

By the end of the module you’ll have… 

Module 2

Get Seen

To attract dream clients, opportunities, recognition and revenue, you need to be seen. That means mapping out your visibility strategy as well as tackling the fear and resistance that may be stopping you from hitting publish, going live or saying “yes!” to anything outside your comfort zone (hint: it’s probably not perfectionism or being scared of the camera!)

By the end of the module you’ll have… 

Module 3

Get Heard

If you really want to have an impact, stand out in a crowded newsfeed and attract clients who are fully aligned with your mission, your messaging needs to speak volumes about your value, your expertise and your ability to transform your clients’ lives. We also need to deal with that pesky imposter syndrome that says “who am I to even share this stuff?!”

By the end of the module you’ll have… 

Module 4

Get Paid

It’s a lot easier (and more fun) to do amazing work when you can dedicate yourself fully to it than when you’re trying to fit it around your day job. Just as importantly — the clients who appreciate you the most and get the best results are the ones that pay you your full rates. So let’s make selling your offer a soulful, integrity driven experience so that everyone wins! 

By the end of the module you’ll have…

Module 5


Success isn’t about what you do sometimes… it’s about what you do over and over again. So we’re going to lay powerful foundations to ensure you’re set up for success as well as learning to make data-driven decisions so you continue to work smarter and not harder as the journey continues.

By the end of the module you’ll have…


Let me put it this way...

I’m going to be teaching you the stuff that took me 7 years, about 23 different programs, painful (and expensive) trial and error and more to figure out. Including:


Learn my exact process for getting inside my clients heads so I can improve my offers, my website copy, my content strategy and even sales process.


You’ll get the scoop on the simplest organic strategies for getting discovered by your dream clients while establishing yourself as an expert.

Content Strategy

You’re going to create a strategy that gets you the biggest bang for buck so that every piece of content you create is intentional and you can stop working overtime to create content that doesn’t move the needle.

Social Media

Make friends with social media by using my system for deciding what to share, where and how often so social media doesn’t take over your life (or cause crippling self-doubt!)

Client Journey

Give your entire client experience a VIP makeover so you blow their minds, get priceless reviews and increase the chances of referrals (free marketing!) while just being your amazing self.


Stop seeing analytics as something scary & out of reach and learn how to read your results so you can optimise your strategy and make data-driven decisions.

Who else loves bonuses?

Enroll now and you’ll also get these 3 bonuses totally FREE!

$97 value

Expert Status Content

Become your own content strategist and map out a year’s worth of content in an afternoon thanks to a proven framework + custom content hub to plug it into.

$197 VALUE

1:1 Brand Roadmap Session

Once you’ve completed the course content & submitted your work, you’ll unlock a 1:1 coaching session with Kat to map out your next 90 day brand & marketing plan!

$497 value

The Collective Community

For an entire 12 months you’ll be surrounded by Kat and an incredible bunch of entrepreneurs, all here to provide invaluable feedback, support and bonus workshops.

Plus, You'll also get

Secret sauce to support your success


As well as answering your Qs in the Facebook group, Kat hosts a monthly call to deep dive on a hot topic & answer any burning questions you have.


Each module has “homework” to submit and challenges to take part in so you don’t get stuck in content consumption mode without taking action.


All of the course content is also available in audio format via private podcast feed so you don’t have to be sitting in front of your computer to be learning!


Don't be deceived by the price tag

Seen, Heard, Paid may only cost a fraction more than a 1 hour coaching session with me but it covers what would normally take us at least 12 sessions to get through 1:1 with the added bonus of having access to me (and an amazing community) for a whole 12 months.

And let’s not forget the ROI. Seen, Heard, Paid has the power to change your brand and business for good. From replacing anxiety and overwhelm with confidence and excitement, to majorly up-levelling your ability to call in premium clients and opportunities with ease.

One-time payment of


12 monthly payments of



Words from my wonderful clients

Working with Kat has given me the tools to not only understand my precise niche and audience, but she’s armed me with invaluable confidence to position myself in my market and know exactly how to find leads and convert them into paying clients.

Today I’m booked solid because I’ve established myself as an expert in my niche and it’s hard to believe that not long ago, I was trapped in a soul-destroying (and horribly underpaid) job.  She is honestly the best there is.


What Kat has created is one of the most comprehensive set of courses, paired with a community of support that’s in a league of its own.

The information, and process, is simple and digestible, leaving very little room for self-doubt to creep in. I’ve never seen anything like it.

Since joining The Collective, I’ve been able to clarify my offering, get clear on my messaging, build my personal brand, confidently share it, and start making that next-level impact I’ve been striving for.


Kat is someone you can connect to. She is down to earth, real and pours her heart into helping you succeed. You can tell it’s her mission to make you successful.

If you have not started anything yet, or you’ve tried and failed already, Kat gives exceptional advice, guidance and structure to help you launch or re-launch your business the smart way. It’s more bang for your buck in a one-stop-shop!



30 Day Do-The-Work Guarantee

Here’s the deal. I don’t do change of mind refunds, but I do understand that sometimes a program just isn’t the right fit for you. So if you do all the work available to you in the first 30 days of the course going live and don’t believe it’s what you need, email the lovely Erin at [email protected] and request a refund. K?

Is Seen, Heard, Paid for me?

This is perfect for you if:

This is NOT for you if:

How it works

Here’s what happens when you buy

Enroll Now

Click that big ol’ button, choose the best payment for your budget and secure your spot (and bonuses) in the program


After enrolling, you’ll get an official welcome email from me as well as some bonus ones with access to your goodies


Head straight over to the Facebook group to introduce yourself, meet your new friends and RSVP to the next live event!

Meet Your COACH

Hi, I'm Kat!

When I first became a freelance copywriter 5 years ago, I thought I was about to experience a life of freedom… but before I knew it I was working crazy hours, saying yes to everything, and let’s not even start on my *actual* hourly rate. Thankfully, after an exhausting few years, I realised what I was missing.

In order to attract better clients, charge bigger prices and ditch the “where’s the next project coming from” anxiety, I needed to build a personal brand. So I got to work. I did it alone (aka the slow and messy way) but then decided to turn what I learned into this very framework so that you can do it quicker, easier and more joyfully.


You've got questions? I have answers!

You’ll get access to the core modules immediately. The program will be most effective if you allow at least 2 weeks (even up to 4) to work through each module then take part in the challenges so you implement what you learn.

The actual “learning” will only take you 1-2 hours per module, but the action-taking is where it’s at. I recommend setting aside 2 hours per week to make sure you have the time to take it all in, do the homework and take part in the challenges. Then once you’ve completed the formal part of the program, we’ll do a 90 day action plan together so you know where to put your time and attention moving forward!

You get 12 months access to the material for good reason: lifetime access often means you put the content on a shelf for later! You’ll obviously get to keep all of the workbooks and templates from the program, but the video content will disappear, so put it in the calendar to actually use it!

Yasss, marketing & branding peeps unite! So here’s my question for YOU: While you probably already know a lot of the theory, are you actually putting it into practice in your own business? (I know I’m not the only marketing pro who spends more time and energy helping others build THEIR businesses than building their own!)

A lot! I’m extremely active in the Facebook group and never leave a question unanswered. Plus I’ll be live at least once a month for some coaching, encouragement & Q+A PLUS one of the biggest bonuses with this program is that once you complete it (and submit proof of your work), you unlock a 1:1 coaching session with me to plan out your next steps!

Do all the work you have access to within the first 30 days of the program and if you realise it’s not the program for you, email Erin at [email protected] to request a full refund (we’ll be asking to see some proof you did the work and will also ask a few simple feedback questions to helpus better understand why the program wasn’t the right fit for you).


Ready to own your expert status?

Choose the best plan for you, click “Enroll Now” and let’s do this!

One-time payment of


12 monthly payments of


Contact Us

Read to the bottom and still have a question?

I want your enrolment to be a HELL YES decision, so don’t hesitate to email us directly at [email protected] and ask your burning questions. Alternatively, send Kat a voice note over on Instagram if that’s easier for you!


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