As you’ve probably noticed, our newsfeeds and Google search results seem to be jam-packed with competition these days. Pretty websites and perfectly curated feeds just don’t cut it anymore.
Your audience has gotten smarter. They don’t just want to hire someone with a pretty website or perfectly curated social feed. They want to find someone who’s an authority – a thought leader, even – in their field AND they want to like them. Yep, personality matters too.
That’s where I come in. I help entrepreneurs and creatives like you get seen and heard (after all, you can’t sell a secret!) so you can become your ideal client’s “go to”.
See, back in 2014 my life fell apart. I’d been working full time as a musical theatre performer for 5 years but I was miserable. I had crippling anxiety attacks, depression and was losing the will to live so I decided to take a break from theatre.
Only that’s when things got worse. Between a life-threatening illness, a marriage breakup and financial rock bottom, I was at absolute square one. Oh, and because I’d been working full-time as a performer for most of my adult life, I didn’t have a backup plan or side hustle. I had nothing.
At the time, things couldn’t feel much worse, but eventually I learned that this time was a blessing. Despite feeling completely lost, I started to take steps to re-build.
“We must be willing to let go of the life we planned so as to have the life that is waiting for us.” – Joseph Campbell
I wrote and produced my first live show (which proved to myself and others that I was more than “just” an actor). I got a temp job doing admin which turned into a full-time position in marketing and gave me the confidence to get a job in an ad agency. And 6 months later, I quit that job and decided to become a freelance copywriter.
For 5 years I studied everything I could get my hands on about copywriting, marketing, branding and running a business. I worked with clients all over the world – some of them amazing, some of them total nightmares. I launched a YouTube channel, created my first online course (then another… and another…), started speaking at events, launched a podcast.
Today, my life looks pretty different. I decide how I spend each day, get paid to do what I love (and in turn help others to do the same), have an audience around the world who listens to my podcasts, watches my videos and takes my programs, I work from wherever I want, and have the time and flexibility to keep pursuing my creative passions like acting (without having to be a starving artist).
But I also know that the road to get there is a long one, full of so many challenges that a lot of people will give up before they get there. So I’m here to speed up that entire process and allow you to learn from my own mistakes (not to mention years + $$$ of training and experience) and start seeing results from your business.
And all of this 👆🏻means attracting an audience of superfans who want to hire you because you’re YOU. Not because you’re the cheapest or most convenient option!
taught me about list building, course creation, webinars and launching a digital product.
taught me about every kind of email under the sun from welcome sequences to sales sequences.
taught me how to grow my YouTube channel using SEO and turn it into a lead generating machine.
taught me all about Search Engine Optimisation as well as how to run a freelance copywriting biz.
is currently teaching me about money mindset, soulful selling, and creating recurring revenue.
taught me all about Facebook & Instagram ads including using pixels and custom audiences.
taught me about how to create profitable coaching programs and online courses.
taught me about creating info products, using Instagram for sales, writing emails and more.
taught me all about using Instagram to attract and sell to my dream clients.
taught me all about creating tiny offers and using Facebook ads to sell them consistently.
taught me about how to write a brand story and use it to make a high converting website.
taught me how to launch and promote my podcast without needing to hire any experts.